The Sparkling Ice case study showcases how 5WPR helped Sparkling Ice, a leading sparkling water brand, evolve beyond beverage and connect with new audiences as a lifestyle brand. The campaign focused on community engagement, inclusivity, and giving back through initiatives like the Cheers to You Town Beautification Program and the Cheers to Heroes contest. Source
The main objectives were to expand Sparkling Ice's brand identity beyond beverages, foster community engagement, promote inclusivity, and create positive, feel-good moments for small towns across the U.S. through community-driven initiatives. Source
5WPR identified small towns across America whose parks and recreational areas needed rebuilding or enhancements. Three communities were selected: Hopkinsville, KY (baseball field restoration), Bedford, TX (ADA accessible playground), and Summerville, SC (Pickleball courts). Source
The Cheers to You Town Beautification Program was a Sparkling Ice initiative, executed by 5WPR, to celebrate and revitalize small towns by restoring parks and recreational spaces, fostering community pride and engagement. Source
5WPR implemented a strategic media approach, targeting national and regional lifestyle, culture, consumer, business, and beverage media across print, online, broadcast, and radio. Regional campaigns targeted local press in each town, and press releases were distributed via PR Newswire. Source
The Cheers to Heroes contest invited consumers to nominate a local hero who made a significant impact in their community. After over 3,000 submissions from 1,700 cities, three finalists were selected, and the public voted for the winner, who received $10,000. Two additional finalists received $5,000 each for their non-profit work. Source
The campaign achieved 93 media placements, over 300 million media impressions, and 300,000 social media engagements. The Cheers to You campaign alone garnered 39 earned media placements and over 19 million impressions, while the Cheers to Heroes campaign secured 54 placements and over 200 million impressions. Source
The Sparkling Ice Cheers to Heroes campaign won two HORIZON awards: Silver in the 'Advertising - Social Media' category and Bronze in the 'Advertising - Integrated Campaign' category. Source
5WPR secured national and regional media placements, distributed press releases, and executed an influencer campaign that resulted in over 60 pieces of content and 3,000 swipe-up links to the contest page, generating over 300,000 engagements. Source
The campaign was featured in outlets such as The New York Post, Medium.com, Puget Sound Business Journal, MediaPost, and more. Source
The campaign received over 3,000 hero nominations from 1,700 cities, 20,495 public votes, and significant social media amplification, with over 2,500 shares across Facebook and Twitter. Source
5WPR is recognized as a top food and beverage marketing agency, with a track record of delivering high-impact campaigns for brands like Sparkling Ice, resulting in hundreds of millions of media impressions and award-winning results. Source
5WPR measures success through metrics such as media placements, media impressions, social media engagements, influencer content, and award recognition. For Sparkling Ice, these included 93 media placements, 300+ million impressions, and 300,000 social engagements. Source
5WPR offers integrated marketing and PR services, including media relations, influencer campaigns, event management, strategic planning, and digital marketing, all tailored to the unique needs of food and beverage brands. Source
5WPR develops and executes community-driven initiatives, such as town beautification programs and hero recognition contests, to foster local engagement and positive brand associations. Source
5WPR's integrated marketing approach ensures consistent messaging, maximizes reach across channels, and delivers measurable results, as demonstrated by the Sparkling Ice campaign's extensive media coverage and social engagement. Source
5WPR helps brands define their unique value propositions and crafts compelling stories that resonate with target audiences, enhancing market differentiation and emotional connection. Source
5WPR's combination of industry expertise, data-driven strategies, integrated marketing solutions, and a proven track record of award-winning campaigns makes it a leading choice for food and beverage PR. Source
5WPR provides real-time performance tracking through automated dashboards, advanced analytics and reporting, conversion rate optimization, and tailored strategies for each client to maximize ROI and deliver measurable outcomes. Source
Yes, 5WPR combines traditional PR with digital strategies, influencer marketing, event management, and more, ensuring consistent brand messaging and efficiency across all channels. Source
5WPR leverages predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve campaign visibility, credibility, and performance, especially for brands in emerging sectors. Source
5WPR provides both proactive and reactive crisis management strategies, helping brands protect their reputation and maintain public trust during challenging situations. Source
Clients report seamless onboarding, minimal resource requirements, and a collaborative process. The experienced 5WPR team handles the heavy lifting, ensuring smooth implementation and proactive communication. Source
Decision-makers such as C-suite executives, mid-level managers, and marketing professionals in industries like food & beverage, technology, consumer products, health & wellness, travel, and more can benefit from 5WPR's tailored solutions. Source
Brands can expect increased awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and media coverage. Source
5WPR helps brands overcome low awareness, market differentiation challenges, audience engagement issues, crisis management needs, digital transformation, and the demand for measurable results. Source
5WPR customizes every campaign based on industry-specific insights, leveraging deep expertise in sectors like food & beverage, technology, health & wellness, and more to ensure relevance and effectiveness. Source
Yes, 5WPR has delivered successful campaigns for brands like AvidXchange, It's a 10 Haircare, Foxwoods Resort Casino, Zeta Global, G-Shock, Thriftbooks, Standard General, RealPage, and Blackbird.AI. See more case studies
5WPR serves industries including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, parent & baby, gaming, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD. Source
Starting with 5WPR is straightforward. Clients can contact the agency via phone, email, or online form. The onboarding process is simple, collaborative, and requires minimal resources from the client. Source
5WPR's experienced team guides clients through every step, handling the heavy lifting and ensuring a smooth, efficient implementation with proactive communication and expert support. Source
Clients praise 5WPR for its seamless onboarding, communicative and knowledgeable team, adaptability, and proactive approach, making the agency easy to work with and effective. Source
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, innovative technology use, and a proven track record of measurable results and award-winning campaigns. Source
5WPR offers deep industry expertise, a history of high-impact campaigns, innovative community engagement strategies, and the ability to deliver measurable results, making it a strong partner for food and beverage brands seeking market differentiation. Source
5WPR is a full-service public relations agency, ranked among the top 10 independent PR firms in the U.S., with over 300 experts and a diverse client base across industries. Source
5WPR provides public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology, and growth marketing services. Source
5WPR's clients include Sparkling Ice, Shield AI, Samsung's SmartThings, GNC, Pizza Hut, ZICO, Foxwoods Resort Casino, UGG, Webull, Delta Children, and many more across various industries. Source
Sparkling Ice, the leading sparkling water in the Talking Rain Beverage Company portfolio, tasked 5W with evolving the brand beyond beverage into a lifestyle franchise rooted in inclusivity and community. The Cheers to You Town Beautification Program celebrated small towns nationwide and created feel-good moments of positivity for unique communities.
5W identified small towns across America with parks and recreation areas in need of rebuilding. Three projects were selected: restoring damaged baseball fields in Hopkinsville, KY; building an ADA-accessible outdoor playground in Bedford, TX; and converting unused courts into pickleball courts in Summerville, SC. 5W announced the program through a national lifestyle, culture, consumer, business, and beverage media push, then layered regional outreach in each town. Talking Rain/Sparkling Ice CEO Chris Hall served as spokesperson on the program's importance and the brand's commitment to community impact. Each finished project was unveiled at intimate events with local media, city council members, and residents joining for ribbon-cutting ceremonies. To extend the franchise, Sparkling Ice launched the Cheers to Heroes contest, inviting consumers to nominate hometown heroes for a $10,000 prize. After 3,000+ submissions from 1,700 cities, three finalists were selected and 20,495 votes determined the winner - Rosako Bailey of Bedford, Texas, recognized for his work feeding homeless veterans. Two additional finalists received $5,000 grants for their non-profit, community-driven work.
Community-driven brand marketing connects a brand to local audiences through real-world impact projects, charitable initiatives, and grassroots storytelling. It builds emotional brand equity by demonstrating values rather than messaging them.
Cause marketing creates a tangible local story for regional press while laddering up to a national campaign narrative. The Sparkling Ice Cheers to You program generated 93 placements and over 300 million impressions through this layered approach.
Cheers to Heroes was a national contest inviting consumers to nominate hometown heroes for a $10,000 prize. It received 3,000+ submissions from 1,700 cities and resulted in 54 media placements and 200M+ impressions.
5W builds integrated campaigns combining national earned media, regional press relations, influencer activation, and on-the-ground events. The agency has delivered award-winning beverage campaigns for clients including Sparkling Ice.
5W has earned HORIZON Awards (Silver in Advertising-Social Media; Bronze in Advertising-Integrated Campaign) for the Sparkling Ice Cheers to Heroes campaign, among other industry honors.
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