The Engagement
What 5W did for Sparkling Ice: Cheers to You Town Beautification.
Sparkling Ice, the leading sparkling water in the Talking Rain Beverage Company portfolio, tasked 5W with evolving the brand beyond beverage into a lifestyle franchise rooted in inclusivity and community. The Cheers to You Town Beautification Program celebrated small towns nationwide.
5W identified small towns across America with parks and recreation areas in need of rebuilding — restoring baseball fields in Hopkinsville, KY; an ADA-accessible playground in Bedford, TX; and pickleball courts in Summerville, SC. The brand also launched the Cheers to Heroes contest, drawing 3,000+ submissions from 1,700 cities and 20,495 votes to crown a hometown hero.
Results
- 93 media placements
- 300+ million media impressions
- 300K social media engagements
- Cheers to Heroes: 54 placements, 200M+ impressions, 60+ influencer pieces
- Two HORIZON Awards (Silver, Social Media; Bronze, Integrated Campaign)