Since the agency was founded in 2003, New York City-based 5W Public Relations (5W) has worked with world-class and emerging brands, corporations, consumer companies, technology companies, healthcare interests, regional businesses, non-profits, and high profile individuals to help achieve their strategic public relations and marketing objectives across a broad range of interests.

We are resourceful, and known for public relations programs and a novel approach. The age of social media and nonstop reporting means we exist in an environment that is quick to jump to conclusions. Information zips through the virtual environment with opinions formed in just seconds.

5W's team of 175 knowledgeable, tenacious and passionate professionals understand how to leverage any story, and direct the conversation to your best advantage. As our name suggests, 5W digs into the essential questions, the "Who," "What," "When," "Where," and "Why," of your needs - the answers drive our Public Relations programs, which are built around compelling stories that resonate.

We develop and execute novel and fresh ways for our clients to connect with their target audiences in memorable ways. As a result, we measurably increase the positive results of their communication efforts. Our diverse roster of client experience includes Sparkling ICE, SAP, Zeta Global, jane iredale, Santa Margarita, Camp Bow Wow, GoHealth, The Trade Desk, All-Clad and other publicly traded companies, consumer brands, technology companies, start-ups and personalities.

Our programs lead to award-winning recognition, including PR Agency of the Year, Top 10 Most Recognized Organizations by The Stevie American Business Awards, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.

PR trade magazines rank 5WPR as one of the top 15 independent U.S. PR Firms, and a top 5 independently-owned NY PR Agency.

PR is a mix of journalism, psychology and lawyering - it's an ever-changing and always interesting landscape
Ronn Torossian, Founder & CEO 5W Public Relations