History
PRESENT
5W Public Relations (5W) helps some of the world's best brands to tell their story and build their following. 5W's smart, resourceful team works in the here and now while continuously keeping our eye on the future. This formula for success works: 5W is one of the top 15 firms in the U.S. with revenues exceeding $35 million.
JULY 2019
5W launches an agency-wide Measurement and Analytics Task Force. The group's focus is to increase and expand internal collaboration on best-in-practice reporting using data, KPIs and the latest in metrics to determine how to best show ROI to clients.
MAY 2019
5W's restaurant practice reports an unprecedented 47 percent growth year-over-year. From fast-casual powerhouses, to trendy restaurants, to New York City landmarks, 5W has experienced exponential growth by adding innovative and celebrated clients to its roster, such as Tavern on the Green, Dos Caminos, Strip House, Paris Baguette, Reserve Cut, and several more.
MARCH 2019
5WPR Founder & CEO, Ronn Torossian lectures on crisis communications at Harvard Business School. Torossian led a student discussion on crisis communication strategies and insights. Torossian also participated in a Q&A, where students inquired about his offered thought leadership and unparalleled experience on notable topics within the industry.
JANUARY 2019
5W Public Relations announces a strategic partnership with London-based The PHA Group, which will expand and enhance both agencies' presence in the global market. The partnership allows the two agencies to share resources across the United States and the UK, inclusive of regional insights, strategic approach and an employee exchange program.
DECEMBER 2018
5W launches cannabidiol (CBD) specialty team that will work across core practice areas including Health & Wellness, Beauty, Food & Beverage and Consumer. 5W's CBD specialty team will combine the industry-leading capabilities of its Health & Wellness practices with its long-history of expertise within the Consumer Brand space, as well as the strategic counsel of its leading Beauty and Food & Beverage practice areas. The team, currently working with several clients in the CBD space, is committed to emerging as the voice for brands in the sector, devising innovative communications programs for clients within this emerging category.
MAY 2018
5W Public Relations (5WPR), an award-winning and top 10 independently owned U.S. PR firm has been honored as Public Relations Agency of the Year by the American Business Awards (ABA), the nation's premier business awards program. The company was presented with a Silver Stevie.
5W won numerous awards in the first half of 2018, including being named Public Relations Agency of the Year by the American Business Awards (ABA), the nation's premier business awards program. 5W was also awarded two Gold Stevie Awards in the category of PR Campaign of the Year - New Product Launch and PR Campaign of the Year - Marketing Consumer Products. 5W then took home a Bronze Stevie Award in the category of PR Campaign of the Year - Marketing B2B.
May 2017
5W receives a Bronze Stevie Award in the Public Relations Campaign of the Year – New Product Launch category from the American Business Awards on behalf of its work for Rowenta.
MARCH 2017
5WPR expands its Lifestyle & Entertainment practice by adding media mogul and daytime TV Star Wendy Williams to its client roster.
FEBRUARY 2017
5WPR executes a PR & Social Media campaign for It’s a 10 Haircare around its Super Bowl commercial, resulting in it being named #2 on Adweek’s list of best Super Bowl ads. The campaign also resulted in 43 million+ social media impressions and 1 million+ YouTube views. The ad became the 7th top trending spot on YouTube the day after the game. 5W is Agency of Record for It’s a 10 Haircare.
MARCH 2016
5WPR continues to grow, ranking 17th in the nation among independently owned agencies (by O'Dwyer's) and is named as the sixth largest independent New York PR firm.
July 2015
5W launches an in-house production unit to complement its growing digital department. The newly launched in-house production unit works with clients on web and graphic design, video production, photography, packaging and branding needs both as stand-alone projects and as part of integrated communications campaigns.
October 2013
PR News' Platinum Awards presents 5WPR with 2013 Mid-Size PR Agency of the Year, Honorable Mention.
October 2011
Ronn Torossian, Founder & CEO of 5WPR releases the consummate guidebook for public relations in the modern era, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations." The book is available in bookstores across the country, and online. The book is a PR best selling Amazon.com book, and the first to be written by a CEO of a Top 50 PR agency.
APRIL 2010
Ronn Torossian, CEO & Founder of 5WPR, is selected as a Semi-Finalist for the prestigious 2010 Ernst & Young Entrepreneur of the Year awards, New York region.
January 2007
5W Public Relations scores a three-peat with Fastest Growing PR Agency in the U.S. honors and officially breaks into the Top 25 list of independent firms. The company celebrates with the hiring of its 75th employee.
August 2006
Ronn Torossian is named to Advertising Age's coveted 40 under 40 list. Ronn Torossian of 5WPR is the only CEO of a PR agency named to this list.
January 2006
For the second consecutive year, 5W Public Relations is named the Fastest Growing PR Firm in the United States. The public relations agency hires its 50th employee.
JANUARY 2005
5W Public Relations is named the Fastest Growing PR Firm in the United States, and wins Boutique PR Agency of the Year honors from the Holmes Report. The company now employs 30 full-time staffers and again relocates to a midtown 10,000+ square foot office to accommodate its continued growth in both clients and employees.
January 2003
5W Public Relations is founded by entrepreneur Ronn Torossian. The Public Relations firm consisted of Ronn and one intern working in a 400 square foot rooftop office for three clients.