The landscape of parenting has undergone a remarkable evolution, especially over the last few years, reshaping the way caregivers navigate the joys and challenges of raising children in the digital age. There has been an influx of brands entering the marketplace, increasing the need for an agency who understands the industry and keeps up with the constant changes in technology offerings and innovations.

At 5WPR, we've been at the forefront of this transformative journey, witnessing firsthand the dynamic shifts and innovations that have revolutionized the parenting industry. From cutting-edge smart devices and apps that monitor infant health and keep kids safe online to revolutionary gear designed to make parents' lives easier, the convergence of technology and parenthood has opened a world of possibilities.

Our team of PR experts understands the nuanced intricacies of this rapidly evolving space, with a keen eye for identifying trends, cultivating partnerships, and crafting narratives that resonate with modern parents. Through strategic communication and thought leadership, we empower brands to connect authentically with their target audiences, driving awareness, loyalty, and engagement in an ever-changing landscape. As pioneers in parenting gear and tech, we are committed to helping brands navigate this exciting terrain and make a meaningful impact on the lives of families everywhere.

5W's parenting apps and gear client experience includes leading retailor buybuy BABY; Bark, a parenting control app and category leader in keeping kids safe online; Greenlight, a debit card for kids to teach them about money management; Owlet, a leading smart baby monitor that tracks baby's sleep; Delta Children, the most trusted and recognized name in baby and children's furniture and gear; Stokke, leading children's premium products and gear company; and more.

5W has been an integral part of our Delta Children team from the very beginning of our partnership. From influencer relations and celebrity seeding, to garnering consistent top-tier media placements in the family and parenting space and beyond, we can always count on them to get the job done. Our 5W team is highly specialized in working within our industry and constantly offers creative and strategic leadership and planning that achieves real results. We feel fortunate to have 5W as part of the Delta Children family.

Lorraine Gold, Vice President Marketing, Delta Children

From day one, 5W has been a true partner and extension of the Greenlight team. They have exceeded all our expectations garnering consistent top-tier media across all categories ranging from business, technology, consumer, and parenting. Our 5W team truly understands what it takes to move the needle for our business and we couldn't be more thrilled with the work they continue to deliver every day.

Tim Sheehan, CEO, Greenlight