SEO / Online Reputation Management PR

Today's news cycle is measured in seconds (on a slow day), and the Court of Public Opinion doesn't wait to pass judgment. We understand that when a crisis hits, minutes are money. That's why we get your message out first, framing the debate and helping your voice be heard.

5W Public Relations (5W) specializes in highly strategic issues and crisis management for companies or individuals facing unanticipated difficulties in the marketplace - from rumors to recalls - responding within minutes on crisis PR issues. We understand why a crisis is called a "defining moment" - and for this reason, our speed is tempered by an analysis of every possible scenario prior to taking action.

We've handled a broad spectrum of issues: IPO's, business and personal litigation, product recalls, trade disputes, environmental problems, warranty and product liability claims, sexual harassment and sexual discrimination cases, labor issues, criminal indictments and a variety of sensitive domestic and international political issues. Our reputation for combining cutting edge strategy with a rapid-fire, aggressive approach helps us achieve the results our clients desire - whether accurate press coverage, or none at all.

5WPR understands the importance of organic media and of Google and other search engines as "media." As the first place people turn when they are seeking answers, it is critical to manage the online search results for both companies and individuals, facilitate the removal of negative information, and help "own" relevant search terms.

Utilizing our unique abilities and algorithms, we are able to re-engineer searches to dramatically improve search engine results in Google, Bing, Yahoo and other search engines. Our team utilizes websites, blogs, social networks, inter-linking, SEO copy writing, and more to generate results that directly impact on-line search results.

As a Public Relations Agency, we're able to use our skills to create/link with positive content, some of which we control, and utilize aggressive search engine optimization techniques to help positive content rise in search results. We're uniquely qualified to help companies and individuals whose online brands have been damaged by crisis, and can help redefine and shape online reputation. Whether its managing online reputation management (ORM), framing an issue online, having your proper brand reflected online, responding quickly or creative cutting-edge strategy, we get it done.

PR News


5W has worked with brands and individuals alike across a wide range of reputation concerns assisting each client in changing their narrative on Google search for the most important branded, high-traffic search terms. The 5W Digital Practice boasts SEO specialists, social media managers, content gurus, and members who are current Google partners, all assembled to attack our client's reputation issues from every corner of the digital marketing spectrum to achieve quick and decisive success. While 5W can't share specific examples for confidentiality reasons, below is a sampling of some relevant ORM experience.

Description: Beverage Brand
Concern: CEO Misconduct

5W was called on by a leading beverage brand to offset its CEO's misconduct and termination which permeated the first pages of Google search for the branded keywords most searched by prospective customers. 5W digital utilized an in-house content creation squad who had spent years cultivating a top-notch private blog network to use for immediate content syndication purposes, social media specialists who designed new company profiles on a web of new SEO- smart platforms, and their highly-advanced and up-to-date technical SEO team members to confront the reputation challenges of the beverage brand as an unbeatable digital collective.

Through the production of new content designed specifically to focus on positive company initiatives surrounding its new CEO, product, and the company's philanthropic work, 5W was able to serve up SEO-rich content that outranked former content focused on the old CEO and only left positive content on the first three pages of Google search for all of the beverage brand's most valuable search terms.

Description: Fitness Mogul
Concern: False Claims

5W worked with a prominent female fitness guru and successfully silenced an army of brand enemies negating the amazingly positive product results seen by the health and wellness mogul by using creative tactics ranging from the creation of multiple negative Facebook group, rounding up a host of false claims on Better Business Bureau, and leaving lists of bogus reviews around her core product on major online marketplaces through which the bulk of her sales were funneled.

The group of brand suppressors put an astronomical dent in overall product sales and the acquisition of new customers by ruining her online footprint from every angle including Wikipedia, Amazon, Youtube, Facebook, and many others that ranked on page one for the fitness leader's most notable search terms.

5W digital created rounds of thought leadership content, built two full-scale branded review websites to assist in scaling content, partnered with top-tier Wikipedia editors, managed major social media profiles for the fitness authority, and assisted in creating review initiatives to excite the thousands of satisfied customers and get them to populate the major review sites with their positive five-star stories, overwhelming the negative review content and finally muzzling the opposition once and for all.

By promoting success stories through premium content placements on SEO-rich blog sites, inciting positive testimonials and new client reviews, and using the team's deep SEO expertise as guidance, 5W Digital excised all negative content from Pages 1 -3 within Google for branded keywords including the major products, the name of the fitness guru, and her company name.

Description: Ad Exec
Concern: Reputation Shift

5W partnered with a high-powered ad executive/entrepreneur to remove multiple pieces of negative content related to his prior work as CEO for another marketing telecommunications global superpower. 5W's goal included making certain negative articles vanish from the top three pages of google search by creating content highlighting the executive's professional marketing and business theories and shifting focus to his new company.

Through the quick creation of thought leadership content from the client's voice, building new profiles on a host of new social media platform, and creating an intricate backlinking apparatus to assist in giving ultimate visibility to each content piece published, 5W has successfully knocked the negative content pieces down below the top three pages of google search for all keywords surrounding the entrepreneur's name and the name of his new company.