Parent, Child, & Baby

As parents around the globe continue to spend in the trillions, 60% of them say they are more likely to purchase a product if they read about it in the press, making Public Relations an integral part of the marketing mix for any brand seeking exposure in this market. From established children and maternity brands to "Mompreneurs", 5W Public Relations helps our clients in this space link to culturally relevant trends and present them in ways that resonate with consumers and the media alike. Having won industry accolades for our expertise in the area of marketing-to-women, our strategy is to invent and execute various tactics that help brands connect with parents from all demographics, integrating brands into top-tier publications as well as connecting them to popular parenting groups or blogs, social networks, schools and family clubs.

We use guerilla tactics to introduce products to the parent market, organically connecting our clients' products to a community to which parents belong and trust, thus generating the credibility within this space that is critical to brands' success. From Diono USA to Plum Organics, HINT Water, Bornfree, and Perry Mackin, established and challenger brands alike turn to 5W to drive sales in this increasingly crowded marketplace.

5W has been an integral part of our Delta Children team from the very beginning of our partnership. From influencer relations and celebrity seeding, to garnering consistent top-tier media placements in the family and parenting space and beyond, we can always count on them to get the job done. Our 5W team is highly specialized in working within our industry and constantly offers creative and strategic leadership and planning that achieves real results. We feel fortunate to have 5W as part of the Delta Children family.

Lorraine Gold, Vice President Marketing,
Delta Children

5W PR has been a trusted partner of Lansinoh and continuously offers top-notch expertise within the parenting space. From general top-tier media placements to influencer relations and celebrity seeding, 5W truly understands the landscape and is always on top of new mom and baby trends to leverage. Additionally, they have relationships with key players in the industry which helps us remain a leader in the competitive family and parenting category. We could not ask for better a partner in a PR firm.

Hira Rahim, Senior Manager Social Media & Public Relations,
Lansinoh

Perry Mackin

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks...

Case Study
Case Study
Case Study
Case Study

Delta Children

Over 50 years ago, Delta Children was founded by Louis Shamie Sr. to revolutionize the idea of making safe...

Diono

Over 4 million babies are born in the U.S. each year, making new and expecting parents one of the biggest consumer markets of purchasing...

Case Study
Case Study
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PR News
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2020-ODWYERS