Event Management

5W Public Relations creates customized events that serve to tell your brand's story to a target audience. We create customized event management solutions that communicate your brand message and increase awareness about unique products and services.

Whether the team needs a spectacular launch party, a conference with valuable networking opportunities, planning social events around trade shows, or anything in between, we've got you covered.

5W's strategy and applied data practice is made up of a team of strategists who power our campaigns with the tools, data and - most importantly - insights to ensure that the stories we are telling are cutting through the clutter of today's media and social landscape. In a world where attention continues to shrink and messages are created and dispersed at lightspeed, we know that in order for great storytelling to also be effective storytelling, it needs to be backed by the data driven marketing that can fuel its journey from message to resonance. The team leverages decades of experience to reveal the data driven truths that power customer behaviors, market dynamics, and emerging trends - ensuring we are delivering campaigns that meet customers where they are, and providing the inputs that lead to the outputs that meet, or exceed, the program's objectives.

5WPR is one of the few PR firms with an in-house events team, which makes us uniquely positioned to handle all of the details of the next big event.

From creative concepts and planning to production and execution, we are there every step of the way to ensure that our clients receive maximum results.

Our Event Management Services Include

  • Brand Positioning that connects you to your target audience
  • Invitation Send-Out and RSVP Management that leverages our vast media network
  • Press and Media Coverage that ensures your events are covered by the right media outlets
  • Event Pre-Press that gets the word about before the event
  • Event Post-Press that keeps the buzz going after the event has ended and advertises its success
  • Event Sponsorship Management that leverages your brand by attaching you to the right sponsors
  • Social Media Promotion that includes dynamic graphics and word-of-mouth promotion to active users
  • On-Site Event Management that alleviates your worries and ensures everything goes according to plan on the day of
  • & More

5W Public Relations event coordinators work seamlessly with our clients to tell stories that resonate.

5WPR catapulted Indie Beauty Expo NYC into the limelight. Indie Beauty Expo is a B2B event that allows indie brands to showcase their products and helps the entrepreneurs behind these brands network, grow, and succeed.

The same year, we worked tirelessly to produce an event for NYC Expo. We rebranded the overall event as the go-to show to discover the newest independent beauty, lifestyle, and wellness brands. In the ever-evolving and growing product category of indie beauty products, 5WPR positioned the Expo as a must-see event.

Today, the Indie Beauty Expo has expanded to four markets in North America and Europe: New York, London, Dallas, and Los Angeles. They proudly offer buyers, press, shoppers, and investors a place to discover and buy from the largest market of independent beauty brands in the world.

Whether it's through simultaneous or consecutive live (or virtual) events, 5W's event planning process seeks to expose our clients' products, services, and events in multiple relevant markets, just like we did with IBE.

We have full event experience in a variety of events, from product launches to fashion shows to industry events. Recently, our focus has been on developing news-worthy influencer and celebrity events that are guaranteed to create a buzz about our clients' brands. Our full list of potential events includes:

  • New Product Launches
  • Galas
  • Expos
  • Fashion Shows and Fashion Week Events
  • Press Conferences
  • Celebrity and Influencer Events
  • Media Tours
  • Industry Events
  • Corporate Events
  • And More

No matter what type of event you're looking to host, our engaging PR Event plans amplify the brand and provide millions of consumer impressions. When working with 5W Public Relations, you're sure to gain major press attendance, make noise in the market, and generate quality leads among your target audiences.

Ready to start planning your next event? We're here to help! Visit our Contact page to get in touch with one of our event management experts today.