Creativity, innovation, and nostalgia are just a few important factors to captivate audiences in the Toy & Games space. From classic board games and beloved toy franchises to cutting-edge digital experiences and immersive augmented reality adventures, the landscape today is endless.

Our team of PR pros with specialized experience within the family and parenting space, has been instrumental in shaping the narratives of leading brands across the globe. At 5W, our Parent, Child & Baby practice understands what it takes to stand out in a crowded market. Leveraging our deep industry knowledge and extensive network of media contacts, we've successfully positioned our clients at the forefront of innovation, driving awareness, engagement, and consumer loyalty. We're committed to delivering tailored PR strategies that resonate with audiences and drive tangible results in this dynamic and ever-evolving industry.

5W's client experience includes The Lumistella Company, home to the one and only The Elf on the Shelf, PlayMonster, a leading international toy and game company, a revolutionary audio player for kids, Yoto, Kids2, one of the world's leading infant and toddler product and toy companies and more.

Thanks to the exceptional and thoughtful work of 5WPR, the company has met their goals and stayed organized throughout their partnership. The team is highly resourceful and nimble, and internal stakeholders are particularly impressed with their responsiveness and ability to execute consistently.

Sarah Natchez, Managing Director, North America, Yoto