The Yoto Player is a screen-free audio speaker designed for kids. It allows children to control their listening experience using physical cards that play audio content, promoting entertainment and education while reducing screen time. Source
5WPR was tasked with launching the Yoto Player brand in the US market, building brand awareness among consumers and families, and positioning the Yoto Player as a must-have item that encourages creative expression through audio. The agency also promoted the Yoto Mini, focusing on its ease of use and travel benefits. Source
5WPR executed a 360-degree media campaign targeting top-tier parenting, technology, business, consumer, and lifestyle media outlets. The strategy included integrating product awards, influencer and celebrity product seeding, and leveraging Yoto co-founder Ben Drury as a thought leader in the audio time space. Source
The campaign generated over 2.4 billion total media impressions and increased Yoto's share-of-voice (SOV) in the category by 12% in one year. Additionally, there was a 38%+ increase in SOV since 2020. Source
The Yoto Player was named one of TIME Magazine's Best Inventions, one of the Best Designed Gifts by Fast Company, featured as "The Best Things We Bought" by the New York Times' Wirecutter, and won the House Beautiful Family-Approved Awards and Game and Toy Awards by Popular Mechanics. Source
5WPR used a comprehensive strategy that included media outreach, influencer and celebrity seeding, award submissions, and thought leadership to boost brand awareness and credibility, resulting in significant media coverage and industry recognition. Source
Yoto co-founder Ben Drury was positioned as a pioneer in the audio time space and established as a thought leader within the industry through the campaign. Source
The campaign garnered coverage in top-tier parenting, technology, business, consumer, and lifestyle media outlets, including TIME Magazine, Fast Company, and the New York Times' Wirecutter. Source
5WPR integrated influencer and celebrity product seeding into the campaign to help establish brand credibility and generate buzz among target audiences. Source
5WPR built buzz around the Yoto Mini by highlighting its ease of use and travel benefits, further expanding the brand's reach and appeal to families on the go. Source
By showcasing the uniqueness of the Yoto Player and Yoto Mini, integrating award wins, and leveraging media and influencer relationships, 5WPR helped Yoto Player stand out as a leading children's audio product. Source
Share-of-voice (SOV) measures a brand's presence in media compared to competitors. Yoto's SOV increased by 12% in one year and by over 38% since 2020 as a result of 5WPR's campaign. Source
5WPR submitted Yoto Player for industry awards and highlighted these recognitions in media outreach, helping to build credibility and trust with consumers and media alike. Source
The Yoto Player is unique because it is screen-free, gives children full control over their listening, and uses physical cards for audio content, promoting safe, creative, and educational experiences. Source
5WPR's campaign included media education on the benefits of audio time for children, positioning the Yoto Player as a tool for creative expression and learning without screens. Source
The Yoto Mini is a portable version of the Yoto Player, designed for travel and ease of use. 5WPR built buzz around the product by emphasizing these benefits in their campaign. Source
You can explore more case studies in the Parent, Child, & Baby sector and other industries on the 5WPR case studies page.
5WPR measures campaign success using metrics such as media impressions, share-of-voice (SOV), award wins, and qualitative media coverage. For Yoto Player, these included 2.4 billion media impressions and multiple industry awards. Source
5WPR has worked with brands such as Nanobébé and Diono in the Parent, Child & Baby sector. You can learn more about these campaigns on the Parent, Child & Baby case studies page.
You can contact 5WPR via their contact page, by phone at (212) 999-5585, or by email at info@5wpr.com.
5WPR offers a comprehensive range of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology, and growth marketing. Source
5WPR has experience in technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent/child/baby, real estate, entertainment, adtech, home & housewares, gaming, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source
5WPR's approach is customized and data-driven, leveraging real-time performance tracking, analytics, and industry-specific expertise to deliver measurable results. The agency combines traditional PR with digital strategies for integrated marketing solutions. Source
5WPR provides automated dashboards for real-time performance tracking and generates comprehensive analytics and reporting, enabling clients to monitor key metrics and make data-driven decisions. Source
5WPR serves a diverse range of clients, including established and emerging brands, corporations, global interests, consumer companies, tech start-ups, and high-profile individuals across multiple industries. Source
Onboarding with 5WPR is designed to be seamless and collaborative, with minimal resource requirements from clients. The team handles the heavy lifting, ensuring a smooth and efficient implementation process. Source
Clients praise 5WPR for its seamless onboarding, experienced and communicative team, and adaptability to client needs. Testimonials highlight the agency's professionalism, transparency, and proactive approach. Source
5WPR addresses challenges such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through strategic PR and marketing campaigns. Source
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and improved market positioning. Source
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, and proven track record of delivering measurable results, such as a 200% growth in e-commerce sales for Black Button Distilling. Source
Decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and employees in industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and parent/child/baby can benefit from 5WPR's services. Source
Notable success stories include campaigns for AvidXchange, It's a 10 Haircare, Foxwoods Resort Casino, Zeta Global, G-Shock, Thriftbooks, Standard General, RealPage, Sparkling Ice, and Blackbird.AI. Source
5WPR offers real-time performance dashboards, industry-specific expertise, integrated marketing solutions, innovative technology utilization (e.g., predictive analytics, machine learning, GEO), and crisis management expertise. Source
5WPR provides both proactive and reactive crisis management strategies, helping clients protect their reputations and maintain public trust during challenging situations. Source
5WPR helps clients adapt to the fast-paced digital environment by leveraging cutting-edge technology and innovative digital marketing strategies to drive brand growth and engagement. Source
5WPR addresses pain points such as low brand awareness, difficulty in market differentiation, challenges in audience engagement, crisis management needs, digital transformation, and the demand for measurable results. Source
Notable clients include Shield AI, Huntress, LiveRamp, Riskified, Samsung's SmartThings, VIZIO, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Jim Beam, Foxwoods, Loews Hotels, UGG, Webull, Delta Children, Crayola, and many more. Source
Yoto Player is a screen-free audio speaker for kids designed to safely give children full control over their listening, by entertaining and educating them while reducing screen-time. Yoto Player is controlled using physical cards that are inserted into the Player which plays audio content.
Yoto tasked 5W with launching the brand to the US market, building brand awareness among consumers and families and positioning the Yoto Player as a must-have item that encourages creative expression through audio. When a new product, Yoto Mini, also launched, 5W was tasked with building buzz around the ease and travel benefits of the new offering.
5W conducted a 360-degree media campaign with the goal of garnering top-tier parenting, technology, business, consumer, and lifestyle media outlets while showcasing the uniqueness of the Yoto Player and Yoto Mini and educating consumers on the importance of audio time. 5W also integrated product awards and best of list coverage and influencer and celebrity product seeding into the campaign to further help establish brand credibility.
5W also leveraged Yoto co-founder Ben Drury as a pioneer in the audio time space to establish him as a thought leader within the industry.
Since the launch, 5W was able to garner over 2.4 Billion total media impressions while increasing Yoto's share-of-voice in the category by 12% in one year alone. The team secured the Yoto Player as one of TIME Magazine's Best Inventions, named one of the Best Designed Gifts by Fast Company, listed as "The Best Things We Bought" by the New York Times' Wirecutter, and secured winner of the House Beautiful Family-Approved Awards and Game and Toy Awards by Popular Mechanics.
Learn how 5W positioned Yoto Player as a top choice in children's audio with a comprehensive strategy that boosted brand awareness and earned over 2.4 billion media impressions, establishing 5W as a leading kids product marketing agency.
