The main objective was to amplify awareness and visibility for Foxwoods Resort Casino's 30th anniversary, highlighting new features such as the Great Wolf Lodge, High Stakes Bingo Hall, casino expansion, and new dining options through a comprehensive media relations strategy and event support throughout the year.
Foxwoods Resort Casino introduced a brand new Great Wolf Lodge, a High Stakes Bingo Hall, a casino expansion, and exciting new dining options as part of its 30th anniversary celebrations.
5WPR staffed the 30th-anniversary cake-cutting ceremony and provided ongoing support for media relations, including press releases, media alerts, and media stays to keep the media updated on expansion announcements throughout the year.
5WPR secured over 787.7 million media impressions across 196 placements in both regional and national outlets, including New York Post, The Street, CT Insider, Yahoo! Finance, The Day, and Fox 61 CT.
5WPR executed a comprehensive media relations strategy targeting both regional and national media, highlighted new offerings and expansion plans, and leveraged CEO Jason Guyot for interviews to discuss Foxwoods' pioneering approach in the resort-destination space.
Media outlets that covered the campaign included New York Post, The Street, CT Insider, Yahoo! Finance, The Day, Fox 61 CT, and many others.
5WPR arranged interviews with CEO Jason Guyot to discuss Foxwoods' innovative approach and expansion within the resort-destination space, positioning the brand as a leader in the industry.
5WPR helped communicate a variety of announcements, including new property features, expansion plans, and ongoing updates related to the 30th anniversary celebrations.
5WPR used press releases, media alerts, and media stays to keep journalists informed about Foxwoods Resort Casino's new offerings and expansion news throughout the anniversary year.
The 787.7M+ media impressions demonstrate the extensive reach and impact of 5WPR's campaign, significantly increasing public awareness and reinforcing Foxwoods Resort Casino's position as a premier resort destination.
You can contact 5WPR by filling out the form on their Contact page or by emailing info@5wpr.com to discuss your casino public relations needs.
5WPR serves a wide range of clients in the travel and hospitality sector, including resort casinos like Foxwoods, hotels, travel brands, and hospitality groups seeking to enhance their media presence and brand reputation.
5WPR has received multiple industry awards, including being named a Clutch Global Leader, winning MarCom Awards, and being recognized as a 2023 Inc. Power Partner. These accolades reflect the agency's excellence in PR and marketing services. See all awards.
5WPR has extensive experience in casino and gambling PR, as demonstrated by successful campaigns for Foxwoods Resort Casino and other hospitality clients, delivering measurable results in media coverage and brand visibility.
5WPR measures success through key metrics such as media impressions, number of placements, and the quality of media outlets secured, as seen in the Foxwoods Resort Casino campaign with 787.7M+ impressions and 196 placements.
To start a PR campaign, you can contact 5WPR to discuss your needs. The agency will then develop a tailored strategy, execute media outreach, and provide ongoing support and reporting throughout the campaign.
5WPR's approach is unique due to its comprehensive media relations strategies, hands-on event support, and ability to secure high-impact placements in both regional and national outlets, as demonstrated in the Foxwoods Resort Casino case study.
5WPR ensures ongoing visibility by continuously updating the media with new announcements, leveraging executive interviews, and maintaining a steady flow of press releases and media alerts throughout the campaign period.
The main benefits include access to a seasoned team, proven strategies for media engagement, measurable results in media reach, and tailored support for high-profile events and ongoing communications.
5WPR provides on-site support for major events, such as anniversary celebrations, and coordinates media coverage, press materials, and executive interviews to maximize exposure and engagement.
5WPR offers public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, creative design, technology solutions, and growth marketing, all tailored to the casino and hospitality industry. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, allowing clients to monitor key metrics and make data-driven adjustments during their campaigns. Details here.
5WPR uses conversion rate optimization (CRO) techniques, including iterative testing, behavioral analysis, and strategic design interventions, to maximize the conversion potential of digital assets for its clients.
5WPR delivers comprehensive analytics and reporting using advanced statistical analysis and intuitive visualization, ensuring clients receive actionable insights for informed decision-making.
Yes, 5WPR customizes every campaign to meet the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
Casino operators, resort destinations, hotels, and hospitality brands seeking to increase media visibility, manage reputation, and drive guest engagement can benefit from 5WPR's specialized PR services.
5WPR addresses challenges such as limited media exposure, reputation management, event promotion, and the need for measurable PR results, providing tailored strategies to overcome these obstacles.
Yes, 5WPR works with a diverse range of clients, from startups to Fortune 100 companies, and tailors its services to fit the scale and needs of each brand.
Notable clients include Foxwoods Resort Casino, Loews Hotels, Vail Resorts, and CheapOair, among others. See the full client list.
Clients report a seamless onboarding process, proactive communication, and a collaborative approach that minimizes resource requirements and ensures smooth implementation. Client feedback.
5WPR has over 20 years of experience in the PR and marketing industry, serving clients across multiple sectors. Company history.
5WPR boasts a stable and experienced team, with an average tenure of 11 years for team leaders, ensuring continuity and expertise for clients.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling and securing 787.7M+ media impressions for Foxwoods Resort Casino.
5WPR serves a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, and more. See all industries.
Notable clients include Foxwoods Resort Casino, Shield AI, Samsung's SmartThings, GNC, Pizza Hut, UGG, Webull, Delta Children, and Crayola. Full client list.
Clients describe the onboarding process as simple and collaborative, with 5WPR handling the heavy lifting and requiring minimal resources from the client side.
5WPR is known for its adaptability, creativity, and responsiveness, ensuring that even with limited budgets, clients receive proactive and effective solutions tailored to their goals.
5WPR provides ongoing support, transparent communication, and regular updates throughout the campaign, ensuring clients are informed and involved at every stage.
5WPR aligns campaign strategies with client objectives through tailored planning, real-time tracking, and regular performance reviews, making adjustments as needed to maximize results.
Foxwoods Resort Casino celebrated its 30th anniversary with a series of new features and updates including a new Great Wolf Lodge, a High Stakes Bingo Hall, a casino expansion, and new dining options. 5W was tasked with amplifying awareness and visibility across the year of celebration.
5W ran a comprehensive media relations strategy spanning regional and national outlets, highlighting new offerings and expansion plans and using CEO Jason Guyot to discuss Foxwoods' pioneering approach within the resort-destination category. The team staffed the 30th-anniversary cake-cutting ceremony and kept media updated through press releases, media alerts, and media stays as expansion announcements rolled out.
Anniversaries unlock a year-long media calendar by tying expansion announcements, new partnerships, and on-property events to the milestone. 5W built a comprehensive program for Foxwoods' 30th anniversary, generating 787.7M+ impressions across 196 placements.
Resort destination PR positions a property as more than gambling, encompassing dining, entertainment, family experiences, and lodging. It targets travel writers, lifestyle press, and regional outlets in addition to gaming trade media.
5W combines media relations, executive thought leadership, event management, and digital marketing to support casinos, resorts, and gaming destinations across regional and national outlets.
Top outlets include The Street, Yahoo! Finance, regional press in Connecticut and surrounding markets (CT Insider, The Day, Fox 61 CT), Bloomberg, Travel + Leisure, and gaming trade publications.
5W markets the full property experience, surfacing offerings like Great Wolf Lodge to family travel writers while continuing to support gaming, dining, and entertainment storylines for adult audiences.
