CASE STUDY / FOXWOODS RESORT CASINO

Foxwoods Resort Casino

Travel & Hospitality | Consumer | Travel & Hospitality Digital

Foxwoods Resort Casino celebrated its 30th anniversary with a series of new features and updates including a new Great Wolf Lodge, a High Stakes Bingo Hall, a casino expansion, and new dining options. 5W was tasked with amplifying awareness and visibility across the year of celebration.

5W ran a comprehensive media relations strategy spanning regional and national outlets, highlighting new offerings and expansion plans and using CEO Jason Guyot to discuss Foxwoods' pioneering approach within the resort-destination category. The team staffed the 30th-anniversary cake-cutting ceremony and kept media updated through press releases, media alerts, and media stays as expansion announcements rolled out.

STRATEGY

RESULTS

787.7M+ media impressions
196 placements
Coverage in The Street, CT Insider, Yahoo! Finance, The Day, Fox 61 CT, the New York Post, and many others

FAQ

How do casinos drive PR around major anniversaries?

Anniversaries unlock a year-long media calendar by tying expansion announcements, new partnerships, and on-property events to the milestone. 5W built a comprehensive program for Foxwoods' 30th anniversary, generating 787.7M+ impressions across 196 placements.

What is resort destination PR?

Resort destination PR positions a property as more than gambling, encompassing dining, entertainment, family experiences, and lodging. It targets travel writers, lifestyle press, and regional outlets in addition to gaming trade media.

How does 5W support casino and resort marketing?

5W combines media relations, executive thought leadership, event management, and digital marketing to support casinos, resorts, and gaming destinations across regional and national outlets.

What outlets cover the casino and resort industry?

Top outlets include The Street, Yahoo! Finance, regional press in Connecticut and surrounding markets (CT Insider, The Day, Fox 61 CT), Bloomberg, Travel + Leisure, and gaming trade publications.

How does 5W support family-destination resorts like Foxwoods?

5W markets the full property experience, surfacing offerings like Great Wolf Lodge to family travel writers while continuing to support gaming, dining, and entertainment storylines for adult audiences.