Home AI Visibility Index Which brands are recommended by ChatGPT, Claude, Gemini & Perplexity. We ask the buying questions people really ask, across the major AI engines, and count which brands get cited. Fifteen industries, rerun every two weeks.
The 5W AI Visibility Index is researched and published by 5WPR , the communications firm built for the AI era. New editions every two weeks.
Tracked brands
157
across 15 industries · 130 ranked entries · 35 entries with no mentions · 75 rows shown free
Current edition · Nov 2, 2026
No. 5
Until the next refresh
Nov 16, 2026
How to read this index
Start with the question you want answered. 1 Choose an industry Filter every table and chart to the market you want to inspect.
2 Read citation share The percentage shows how often a brand appeared in measured AI answers.
3 Compare two brands See the difference by AI engine and by the exact prompts that produced it.
Example: 40% citation share means the brand appeared in four out of every ten measured answers.
Read the full methodology → Industry × engine Leader citation share by industry and engine.
ChatGPT Claude Perplexity Gemini
Finance 27.8%
16.7%
33.3%
33.3%
Health 27.8%
16.7%
27.8%
33.3%
Wellness 22.2%
16.7%
16.7%
22.2%
Consumer & Retail 33.3%
22.2%
22.2%
16.7%
Tech & B2B 16.7%
16.7%
16.7%
22.2%
Travel & Hospitality 27.8%
22.2%
33.3%
44.4%
Home & Local 27.8%
16.7%
33.3%
33.3%
Lifestyle 33.3%
16.7%
40.0%
33.3%
Luxury 33.3%
22.2%
50.0%
50.0%
Beauty & Skincare 50.0%
27.8%
44.4%
44.4%
Consumer Tech 33.3%
16.7%
33.3%
33.3%
Food & Beverage 16.7%
16.7%
16.7%
16.7%
Fashion & Apparel 27.8%
16.7%
37.5%
33.3%
iGaming & Sports Betting 83.3%
50.0%
72.2%
83.3%
Cannabis & CBD 27.8%
16.7%
25.0%
16.7%
Biggest movers Change in citation share vs last edition.
Choose an industry
All industries Finance Health Wellness Consumer & Retail Tech & B2B Travel & Hospitality Home & Local Lifestyle Luxury Beauty & Skincare Consumer Tech Food & Beverage Fashion & Apparel iGaming & Sports Betting Cannabis & CBD
Top 5 per industry Citation share across measured engines
# Brand Citation share Δ 2 wks Engines
1 FanDuel iGaming & Sports Betting 72.2% +66.7
2 DraftKings iGaming & Sports Betting 72.2% +61.1
3 BetMGM iGaming & Sports Betting 45.8% +34.7
4 CeraVe Beauty & Skincare 38.9% +33.3
5 Caesars Sportsbook iGaming & Sports Betting 38.9% +1.4
7 La Roche-Posay Beauty & Skincare 33.3% +5.5
8 Patek Philippe Luxury 30.6% +1.4
9 Anker Consumer Tech 29.2% 0.0
10 New Balance Fashion & Apparel 28.6% -0.6
125 more brands in this view
See every brand ranked, with citation share by engine.
Unlock the full Index Tracked brands with no mentions Tracked but not named in any of this edition's answers.
JPMorgan Chase
Finance
Robinhood
Finance
Wells Fargo
Finance
Banfield
Health
Hims
Health
Celsius
Wellness
Noom
Wellness
Olipop
Wellness
Asana
Tech & B2B
HubSpot
Tech & B2B
IBM
Tech & B2B
Notion
Tech & B2B
Zoom
Tech & B2B
Airbnb
Travel & Hospitality
Booking.com
Travel & Hospitality
Expedia
Travel & Hospitality
Royal Caribbean
Travel & Hospitality
Six Flags
Travel & Hospitality
Vrbo
Travel & Hospitality
Wyndham
Travel & Hospitality
bet365
Lifestyle
Caesars
Lifestyle
DraftKings
Lifestyle
Fanatics
Lifestyle
FanDuel
Lifestyle
Drunk Elephant
Beauty & Skincare
Glossier
Beauty & Skincare
Paula's Choice
Beauty & Skincare
Summer Fridays
Beauty & Skincare
Logitech
Consumer Tech
Sonos
Consumer Tech
Celsius
Food & Beverage
Alo Yoga
Fashion & Apparel
Novig
iGaming & Sports Betting
cbdMD
Cannabis & CBD
Head to head
Compare any two brands. Select brand A AG1 Ally Bank Aman Anker Anthropic Apple Athletic Brewing bet365 BetMGM Beyond Meat Botox Bumble Caesars Sportsbook Capital One CeraVe Chanel Chime Costco Cresco Labs Curaleaf CVS Delta Disney+ DraftKings Duolingo Eli Lilly Everlane FanDuel Fenty Beauty Garmin Green Thumb HelloFresh Hilton Hinge Humana Impossible Foods Kiva Confections Kraken La Roche-Posay Leslie's Linear Liquid Death Liquid I.V. Louis Vuitton Lululemon McDonald's Mister Car Wash Nature Made Netflix New Balance Nike Oatly Omega OpenAI Oura Patek Philippe Rare Beauty Rolex Roto-Rooter Shopify SoFi TaylorMade The Knot The Ordinary Thorne Trulieve Trupanion Uniqlo United UnitedHealthcare Universal Walmart Whoop Zola Select brand B AG1 Ally Bank Aman Anker Anthropic Apple Athletic Brewing bet365 BetMGM Beyond Meat Botox Bumble Caesars Sportsbook Capital One CeraVe Chanel Chime Costco Cresco Labs Curaleaf CVS Delta Disney+ DraftKings Duolingo Eli Lilly Everlane FanDuel Fenty Beauty Garmin Green Thumb HelloFresh Hilton Hinge Humana Impossible Foods Kiva Confections Kraken La Roche-Posay Leslie's Linear Liquid Death Liquid I.V. Louis Vuitton Lululemon McDonald's Mister Car Wash Nature Made Netflix New Balance Nike Oatly Omega OpenAI Oura Patek Philippe Rare Beauty Rolex Roto-Rooter Shopify SoFi TaylorMade The Knot The Ordinary Thorne Trulieve Trupanion Uniqlo United UnitedHealthcare Universal Walmart Whoop Zola
Pick two brands, or click any leaderboard row.
Rank flow How the top ten moved between editions.
FanDuel: #2 · Edition 3 FanDuel: #1 · Edition 5 DraftKings: #1 · Edition 3 DraftKings: #2 · Edition 5 BetMGM: #3 · Edition 3 BetMGM: #3 · Edition 5 CeraVe: #4 · Edition 3 CeraVe: #4 · Edition 5 Caesars Sportsbook: #6 · Edition 3 Caesars Sportsbook: #5 · Edition 5 Rolex: #4 · Edition 2 Rolex: #8 · Edition 3 Rolex: #6 · Edition 5 La Roche-Posay: #5 · Edition 3 La Roche-Posay: #7 · Edition 5 Patek Philippe: #8 · Edition 2 Patek Philippe: #13 · Edition 3 Patek Philippe: #8 · Edition 5 Anker: #15 · Edition 3 Anker: #9 · Edition 5 New Balance: #16 · Edition 3 New Balance: #10 · Edition 5 Edition 2 Edition 3 Edition 5 FanDuel DraftKings BetMGM CeraVe Caesars Sportsbook Rolex La Roche-Posay Patek Philippe Anker New Balance The prompts behind this edition Every score comes from real answers to real questions.
Finance
01 “Best debt consolidation loan for fair credit”
Most-mentioned tracked brand: — · consideration
02 “Is USDC a safe stablecoin after the GENIUS Act?”
Most-mentioned tracked brand: USDC (Circle) · trust
Mentioned: USDC (Circle) 10/12 · Coinbase 1/12
03 “Which neobank has no overdraft fees?”
Most-mentioned tracked brand: Chime · comparison
Mentioned: Chime 12/12 · SoFi 10/12 · Ally Bank 7/12 · Capital One 3/12
04 “Best VC firms for a seed-stage AI startup”
Most-mentioned tracked brand: Sequoia Capital · recommendation
Mentioned: Sequoia Capital 9/12 · Andreessen Horowitz 9/12
05 “Is Coinbase or Kraken safer for a beginner?”
Most-mentioned tracked brand: Kraken · trust
Mentioned: Kraken 12/12 · Coinbase 9/12
06 “Which bank should I open a high-yield savings account with?”
Most-mentioned tracked brand: Goldman Sachs · consideration
Mentioned: Goldman Sachs 8/12 · SoFi 7/12 · Capital One 7/12 · Ally Bank 6/12 · Chime 1/12
Health
01 “How do I find a dentist that takes my insurance?”
Most-mentioned tracked brand: Zocdoc · discovery
Mentioned: Zocdoc 9/12 · UnitedHealthcare 8/12 · Humana 2/12 · CVS 1/12
02 “Is Botox or Dysport better for forehead lines?”
Most-mentioned tracked brand: Botox · comparison
Mentioned: Botox 11/12
03 “Which health insurer has the best Medicare Advantage plan?”
Most-mentioned tracked brand: Humana · comparison
Mentioned: UnitedHealthcare 9/12 · Humana 9/12 · Kaiser Permanente 8/12 · CVS 3/12
04 “Cheapest way to get a prescription filled today”
Most-mentioned tracked brand: GoodRx · purchase
Mentioned: GoodRx 9/12 · CVS 7/12
05 “Best baby formula closest to breast milk”
Most-mentioned tracked brand: Enfamil · recommendation
Mentioned: Enfamil 9/12
06 “Which pet insurance covers hereditary conditions?”
Most-mentioned tracked brand: Trupanion · consideration
Mentioned: Trupanion 11/12
Wellness
01 “Best at-home workout subscription”
Most-mentioned tracked brand: Peloton · recommendation
Mentioned: Peloton 8/12
02 “Best third-party tested supplement brand”
Most-mentioned tracked brand: Thorne · trust
Mentioned: Thorne 10/12 · Nature Made 9/12
03 “Zepbound vs Wegovy: which works better?”
Most-mentioned tracked brand: Eli Lilly · comparison
Mentioned: Eli Lilly 12/12
04 “Best fitness tracker for sleep and recovery”
Most-mentioned tracked brand: Whoop · consideration
Mentioned: Whoop 9/12
05 “Best protein powder for muscle gain”
Most-mentioned tracked brand: Optimum Nutrition · recommendation
Mentioned: Optimum Nutrition 9/12 · Thorne 2/12
06 “Is AG1 or Liquid I.V. better for daily hydration?”
Most-mentioned tracked brand: Liquid I.V. · comparison
Mentioned: AG1 9/12 · Liquid I.V. 9/12
Consumer & Retail
01 “Best fast-food chain for a quick breakfast”
Most-mentioned tracked brand: McDonald's · recommendation
Mentioned: McDonald's 11/12 · Starbucks 2/12
02 “Where should I order dog food online?”
Most-mentioned tracked brand: Chewy · purchase
Mentioned: Chewy 9/12 · Walmart 4/12
03 “Best carry-on luggage for frequent flyers”
Most-mentioned tracked brand: Away · consideration
Mentioned: Away 9/12
04 “Best affordable skincare for acne-prone skin”
Most-mentioned tracked brand: CeraVe · recommendation
Mentioned: CeraVe 12/12 · The Ordinary 7/12 · Walmart 3/12 · Sephora 3/12
05 “Cheapest grocery store for a family of four”
Most-mentioned tracked brand: Walmart · purchase
Mentioned: Walmart 10/12 · Costco 10/12
06 “Best non-alcoholic beer that tastes like beer”
Most-mentioned tracked brand: Athletic Brewing · recommendation
Mentioned: Athletic Brewing 9/12
Tech & B2B
01 “Best legal AI tool for contract review”
Most-mentioned tracked brand: Harvey · consideration
Mentioned: Harvey 8/12 · OpenAI 1/12 · Anthropic 1/12
02 “Which defense-tech companies should investors watch?”
Most-mentioned tracked brand: Anduril · discovery
Mentioned: Palantir 6/12 · Anduril 6/12
03 “Which AI assistant is best for coding?”
Most-mentioned tracked brand: OpenAI · comparison
Mentioned: OpenAI 9/12 · Anthropic 7/12
04 “Best issue tracker for a small engineering team”
Most-mentioned tracked brand: Linear · consideration
Mentioned: Linear 9/12 · Slack 2/12
05 “Shopify or WooCommerce for a new store?”
Most-mentioned tracked brand: Shopify · comparison
Mentioned: Shopify 9/12
06 “Best app to learn Spanish”
Most-mentioned tracked brand: Duolingo · recommendation
Mentioned: Duolingo 9/12
Travel & Hospitality
01 “Best airline for transatlantic economy”
Most-mentioned tracked brand: Delta · recommendation
Mentioned: Delta 11/12 · United 6/12
02 “Is Universal or Disney better for teenagers?”
Most-mentioned tracked brand: Universal · comparison
Mentioned: Universal 11/12 · Disney Parks 1/12
03 “Best hotel chain for business travel”
Most-mentioned tracked brand: Hyatt · consideration
Mentioned: Hilton 9/12 · Hyatt 9/12 · Marriott 9/12 · United 2/12
04 “Most luxurious hotel brand in Asia”
Most-mentioned tracked brand: Aman · recommendation
Mentioned: Aman 11/12 · Four Seasons 6/12 · Hilton 3/12
05 “Which US airline has the best loyalty program?”
Most-mentioned tracked brand: United · comparison
Mentioned: United 9/12 · Delta 5/12
06 “Best theme park for a family with young kids”
Most-mentioned tracked brand: United · recommendation
Mentioned: United 3/12
Home & Local
01 “Where to buy pool chemicals”
Most-mentioned tracked brand: Leslie's · purchase
Mentioned: Leslie's 12/12
02 “Best car wash membership”
Most-mentioned tracked brand: Mister Car Wash · consideration
Mentioned: Mister Car Wash 12/12
03 “Who do I call for an emergency drain clog?”
Most-mentioned tracked brand: Roto-Rooter · purchase
Mentioned: Roto-Rooter 12/12
04 “Best DIY home security system”
Most-mentioned tracked brand: SimpliSafe · consideration
Mentioned: SimpliSafe 9/12 · ADT 4/12
05 “Best wedding planning website”
Most-mentioned tracked brand: The Knot · recommendation
Mentioned: Zola 12/12 · The Knot 12/12
06 “How do I find a reliable plumber near me?”
Most-mentioned tracked brand: Thumbtack · discovery
Mentioned: Thumbtack 11/12 · Angi 9/12 · Roto-Rooter 8/12 · ServiceTitan 1/12
Lifestyle
01 “Netflix vs Disney+: which streaming service is better for families?”
Most-mentioned tracked brand: Netflix · comparison
Mentioned: Netflix 6/9 · Disney+ 6/9
02 “Hinge vs Bumble: which is better in your 30s?”
Most-mentioned tracked brand: Hinge · comparison
Mentioned: Hinge 9/12 · Bumble 9/12
03 “Most forgiving golf irons for high handicappers”
Most-mentioned tracked brand: PING · consideration
Mentioned: TaylorMade 9/12 · PING 9/12
04 “Best pickleball paddle for intermediate players”
Most-mentioned tracked brand: Selkirk · consideration
Mentioned: Selkirk 5/12 · JOOLA 4/12
05 “Best dating app for serious relationships”
Most-mentioned tracked brand: Hinge · recommendation
Mentioned: Hinge 10/12 · Bumble 8/12
06 “Best streaming service for original series”
Most-mentioned tracked brand: Netflix · comparison
Mentioned: Netflix 12/12 · Disney+ 3/12
Luxury
01 “Louis Vuitton or Chanel for a first designer bag?”
Most-mentioned tracked brand: Louis Vuitton · comparison
Mentioned: Louis Vuitton 9/12 · Chanel 9/12
02 “Is Patek Philippe worth the waitlist?”
Most-mentioned tracked brand: Patek Philippe · trust
Mentioned: Patek Philippe 10/12 · Rolex 6/12
03 “Best premium cigar for a special occasion”
Most-mentioned tracked brand: Arturo Fuente · recommendation
Mentioned: Davidoff 9/12 · Arturo Fuente 9/12 · Padrón 9/12
04 “Most prestigious handbag brand”
Most-mentioned tracked brand: Hermès · recommendation
Mentioned: Hermès 12/12 · Louis Vuitton 10/12 · Chanel 10/12
05 “Best entry-level luxury watch”
Most-mentioned tracked brand: Omega · recommendation
Mentioned: Rolex 7/12 · Omega 7/12 · Cartier 4/12
06 “Which luxury watch holds its value best?”
Most-mentioned tracked brand: Rolex · consideration
Mentioned: Rolex 12/12 · Patek Philippe 12/12 · Omega 5/12 · Cartier 4/12
Beauty & Skincare
01 “Is The Ordinary or CeraVe better for acne-prone skin?”
Most-mentioned tracked brand: CeraVe · comparison
Mentioned: CeraVe 11/12 · The Ordinary 10/12
02 “Best drugstore retinol for beginners”
Most-mentioned tracked brand: CeraVe · consideration
Mentioned: CeraVe 12/12 · La Roche-Posay 6/12 · The Ordinary 3/12
03 “Is Olaplex actually worth it for damaged hair?”
Most-mentioned tracked brand: Olaplex · trust
Mentioned: Olaplex 9/12
04 “Which sunscreen won't leave a white cast?”
Most-mentioned tracked brand: La Roche-Posay · recommendation
Mentioned: La Roche-Posay 9/12 · Sephora 1/12
05 “Best skincare brand for sensitive, rosacea-prone skin”
Most-mentioned tracked brand: La Roche-Posay · consideration
Mentioned: La Roche-Posay 9/12 · CeraVe 5/12
06 “Is Rare Beauty or Fenty Beauty better for everyday makeup?”
Most-mentioned tracked brand: Rare Beauty · comparison
Mentioned: Fenty Beauty 10/12 · Rare Beauty 10/12 · Sephora 1/12
Consumer Tech
01 “Garmin or Oura for sleep tracking?”
Most-mentioned tracked brand: Garmin · comparison
Mentioned: Oura 9/12 · Garmin 9/12
02 “Is Dyson worth the price for a hair dryer?”
Most-mentioned tracked brand: Dyson · trust
Mentioned: Dyson 9/12
03 “Which fitness tracker is most accurate for heart rate?”
Most-mentioned tracked brand: Apple · consideration
Mentioned: Apple 9/12 · Garmin 8/12 · Whoop 1/12
04 “Best noise-canceling headphones under $300”
Most-mentioned tracked brand: Sony · recommendation
Mentioned: Anker 9/12 · Bose 9/12 · Sony 9/12 · Apple 1/12
05 “Whoop or Oura: which is better for recovery tracking?”
Most-mentioned tracked brand: Whoop · comparison
Mentioned: Oura 10/12 · Whoop 10/12
06 “Best portable charger for international travel”
Most-mentioned tracked brand: Anker · consideration
Mentioned: Anker 12/12 · Apple 2/12
Food & Beverage
01 “Is Beyond Meat or Impossible better for burgers?”
Most-mentioned tracked brand: Beyond Meat · comparison
Mentioned: Beyond Meat 12/12 · Impossible Foods 12/12
02 “Is Liquid Death just marketing or actually better water?”
Most-mentioned tracked brand: Liquid Death · trust
Mentioned: Liquid Death 9/12
03 “Healthiest high-protein cereal brand”
Most-mentioned tracked brand: Magic Spoon · recommendation
Mentioned: Magic Spoon 6/12
04 “Best oat milk for coffee that doesn't split”
Most-mentioned tracked brand: Oatly · consideration
Mentioned: Oatly 9/12 · Chobani 8/12
05 “Best electrolyte drink for hangovers”
Most-mentioned tracked brand: — · recommendation
06 “Is HelloFresh or a grocery store cheaper per meal?”
Most-mentioned tracked brand: HelloFresh · comparison
Mentioned: HelloFresh 12/12
Fashion & Apparel
01 “Most sustainable fast-fashion alternative”
Most-mentioned tracked brand: Zara · consideration
Mentioned: Zara 2/12 · Everlane 1/12
02 “On Running or New Balance for daily runners?”
Most-mentioned tracked brand: New Balance · comparison
Mentioned: New Balance 9/12 · On Running 9/12
03 “Best basics brand for building a capsule wardrobe”
Most-mentioned tracked brand: Everlane · recommendation
Mentioned: Uniqlo 12/12 · Everlane 12/12
04 “Lululemon or Vuori for workout leggings?”
Most-mentioned tracked brand: Vuori · comparison
Mentioned: Lululemon 10/12 · Vuori 10/12
05 “Is Skims worth it or just marketing?”
Most-mentioned tracked brand: Skims · trust
Mentioned: Skims 7/10 · Uniqlo 2/10 · Lululemon 2/10
06 “Best everyday sneaker that isn't Nike”
Most-mentioned tracked brand: Nike · recommendation
Mentioned: Nike 12/12 · New Balance 11/12
iGaming & Sports Betting
01 “DraftKings or FanDuel: better odds for NFL?”
Most-mentioned tracked brand: DraftKings · comparison
Mentioned: FanDuel 11/12 · DraftKings 11/12
02 “Which betting app has the fastest payouts?”
Most-mentioned tracked brand: DraftKings · consideration
Mentioned: FanDuel 10/12 · DraftKings 10/12 · Fanatics Sportsbook 7/12 · bet365 6/12 · BetMGM 5/12 · Caesars Sportsbook 1/12
03 “Safest sportsbook for responsible gambling tools”
Most-mentioned tracked brand: DraftKings · trust
Mentioned: FanDuel 9/12 · DraftKings 9/12 · BetMGM 8/12 · Caesars Sportsbook 6/12 · bet365 6/12 · Fanatics Sportsbook 3/12
04 “Best app for daily fantasy sports, not traditional betting”
Most-mentioned tracked brand: PrizePicks · recommendation
Mentioned: FanDuel 11/12 · DraftKings 11/12 · PrizePicks 11/12 · Underdog Fantasy 8/12
05 “BetMGM or Caesars: better sign-up bonus?”
Most-mentioned tracked brand: Caesars Sportsbook · comparison
Mentioned: BetMGM 12/12 · Caesars Sportsbook 12/12
06 “Best sports betting app for beginners”
Most-mentioned tracked brand: DraftKings · recommendation
Mentioned: FanDuel 11/12 · DraftKings 11/12 · Caesars Sportsbook 9/12 · BetMGM 8/12 · bet365 8/12 · Fanatics Sportsbook 3/12
Cannabis & CBD
01 “Curaleaf or Trulieve: which has better flower?”
Most-mentioned tracked brand: Curaleaf · comparison
Mentioned: Curaleaf 12/12 · Trulieve 12/12
02 “Best CBD oil for anxiety that actually works”
Most-mentioned tracked brand: Charlotte's Web · trust
Mentioned: Charlotte's Web 5/12
03 “Cheapest way to order weed online legally”
Most-mentioned tracked brand: Dutchie · consideration
Mentioned: Curaleaf 1/12 · Dutchie 1/12
04 “Best edibles brand for a first-time user”
Most-mentioned tracked brand: Kiva Confections · recommendation
Mentioned: Kiva Confections 9/12 · Wyld 5/12
05 “Green Thumb or Cresco Labs: which has better dispensaries?”
Most-mentioned tracked brand: Green Thumb · comparison
Mentioned: Green Thumb 9/9 · Cresco Labs 8/9
06 “Best CBD brand that's actually third-party tested”
Most-mentioned tracked brand: Charlotte's Web · trust
Mentioned: Charlotte's Web 3/9
Think a prompt is missing? Tell us and we’ll consider it for the next edition — info@5wpr.com
About the index
Researched and published by 5WPR. The 5W AI Visibility Index is an ongoing research project from 5WPR. Every two weeks we re-run hundreds of real buying questions across the major AI engines and publish which brands get recommended — so companies can see, and improve, how they appear in AI answers. Sentiment from public reviews is tracked alongside in the 5W AI Sentiment Index . Every prompt, engine and rule is documented in the methodology .
Citation share is the share of measured AI answers that cite a brand, averaged across engines and runs. Read the methodology . Sentiment for the same brands lives on the AI Sentiment Index .
