Updated every edition

How we measure what AI recommends.

The 5W AI Visibility Index and the 5W AI Sentiment Index are researched and published by 5WPR on a fixed 14-day cycle. Everything below is published so the numbers can be argued with — the prompts, the engines, the sources and the maths.

Engines measured

Four answer engines, every edition.

✓
ChatGPT
OpenAI's assistant — the most-used AI answer engine.
✓
Claude
Anthropic's assistant, widely used for research and drafting.
✓
Perplexity
AI search engine that answers with cited sources.
✓
Gemini
Google's AI assistant across Search and Workspace.

Prompts per industry

Fixed set, rerun every edition.

Finance6
Health6
Wellness6
Consumer & Retail6
Tech & B2B6
Travel & Hospitality6
Home & Local6
Lifestyle6
Luxury6
Beauty & Skincare6
Consumer Tech6
Food & Beverage6
Fashion & Apparel6
iGaming & Sports Betting6
Cannabis & CBD6

3 runs per prompt per engine · 14-day cadence

The prompt library

All 90 prompts run this edition. Every prompt is rerun on each engine and the answers averaged.

“Best debt consolidation loan for fair credit”
Intent: consideration · Finance
“Is USDC a safe stablecoin after the GENIUS Act?”
Intent: trust · Finance
“Which neobank has no overdraft fees?”
Intent: comparison · Finance
“Best VC firms for a seed-stage AI startup”
Intent: recommendation · Finance
“Is Coinbase or Kraken safer for a beginner?”
Intent: trust · Finance
“Which bank should I open a high-yield savings account with?”
Intent: consideration · Finance

Raw data

Download the Edition 5 dataset.

A ZIP of CSVs behind every number on these pages: the full prompt list, citation share by industry and engine, net sentiment and review volumes by brand, review themes, source volumes and this edition’s exclusions. Audit it, replicate it, or argue with it.

We ask for your work email so we know who is using the data. One form, then the download unlocks for 90 days.

Scoring

Visibility

Citation share is the percentage of measured answers in an industry that named the brand. Brands never named are excluded, not scored zero.

Sentiment

Net sentiment is the share of positive minus the share of negative reviews in the collected review text for this edition, on a −100…+100 scale. Every score is computed from stored review text; nothing is estimated.

Review sources

What we collect, and what we deliberately don't.

Trustpilot5,186 reviews
G2674 reviews
Apple App Store3,651 reviews
Google Play2,717 reviews
Google reviewsexcluded
Reddit3,368 reviews
PissedConsumer1,856 reviews
Quora91 reviews

Limits worth knowing

AI answers vary between runs; we repeat every prompt and average rather than screenshot a single response.
An index measures a category, not a company's whole reputation. A brand outside the ranked set is not necessarily invisible.
Review text is summarised, never republished in full, and volumes reflect what was publicly available on the run date.
Brands can be excluded for the edition — duplicate listings, insufficient volume or an ongoing data dispute. Exclusions are published with each edition.

Current edition: No. 5, run Nov 2, 2026. Questions or corrections: info@5wpr.com. Back to the AI Visibility Index or the AI Sentiment Index.