
Amanda Garland is Executive Vice President of 5W's Technology practice. A seasoned communications professional, Amanda has more than 15 years of experience, both in agency settings and in-house.
With a demonstrated history of successfully managing media relations, consumer facing campaigns, brand strategy, celebrity relations and large scale events, Amanda has led clients ranging from big box retailers to boutique startup companies across tech, consumer, lifestyle, wellness, fashion + beauty and food + beverage verticals.
Self-motivated and knowledgeable in the industry landscape, Amanda regularly identifies relevant story angles and thought leadership opportunities, resulting in features on The TODAY Show, The New York Times and Business Insider to People, Refinery29 and Vogue. Amanda's acute understanding of strategy and brand building have allowed her to engage both clients and consumers while consistently driving results. She also facilitates media trainings on behalf of the agency, ensuring clients are prepared for opportunities as presented by the team.
Amanda holds a Bachelor of Arts degree in Communications from the University of Connecticut. She grew up in CT and currently resides in Manhattan.
Articles by Amanda Garland

Analyst Relations vs Media Relations: Launch Order for SaaS
October 29, 2026

Analyst Relations for B2B Tech: Brief Gartner, Forrester
October 28, 2026

Digital PR for Defense Firms: 10 Business Days to Release
March 16, 2026

AI Thought Leadership: Keep Expert Authority When Scaling
January 16, 2026

AI Brand Messaging: Personalization, Voice and Compliance
December 9, 2025

Thought Leadership 101: Getting Started
October 27, 2025

How AdTech Brands Can Build Powerful Employee Advocacy Programs for PR Success
July 22, 2025

Building Authority: A Strategic Guide for AdTech CEOs
June 20, 2025

The Future of Marketing Technology: A Strategic Guide for Digital Leaders
June 19, 2025

AI in AdTech PR: A Strategic Imperative for Modern Communications
May 26, 2025

Combating Defense Technology Misinformation With PR
May 8, 2025

PR and Export Controls in Defense Technology: A Guide to Compliance Communication
April 10, 2025

CMMC Cybersecurity PR: What Defense Contractors Can Say
March 31, 2025

How Can I Build A Positive Cybersecurity Brand
March 12, 2025

Niche Tech PR: Winning Trade Press Coverage
January 15, 2025

5WPR Ask the Expert Series Featuring: Joie Tavernise
November 18, 2024

B2B Tech PR: How PR Shapes the Vendor Shortlist
November 12, 2024

Marketing Lessons From ADWEEK We're Still Applying
October 22, 2024

5WPR Ask the Pro Series: Industry Insights from Nydia Figueroa-Cabrera
September 25, 2024

5WPR Ask the Pro Series Featuring: Nydia Figueroa-Cabrera
September 25, 2024

School is in Session: Insights from Back-to-School Stressors on Parent’s Mental Health
September 4, 2024

The Future of PR Webinar Recap: Emerging Trends and the Changing Landscape
August 30, 2024

Cannes Lions: What to Expect From the Festival
July 3, 2024

Navigating the World of Working in Public Relations: Insights from Panel of Industry Experts at NYU
June 25, 2024

Discussing Generational Differences in the Modern Workplace at Disrupt HR
May 7, 2024

POSSIBLE Miami: What Brands Should Expect
April 26, 2024

How B2B Tech Companies Get Trade Press Coverage
March 26, 2024

KBIS 2027: Home and Kitchen Design Trends to Watch
February 29, 2024

How PR is Helping Teledentistry Evolve
February 13, 2024

What is Cultural Marketing? Definition & Strategy
October 20, 2023

Should You Consider Celebrity Endorsements for Your Brand
October 19, 2023

How to PR for tech start ups
December 4, 2018

Smartwatch Marketing: Wearable Tech the Future of Consumer Technology
August 14, 2014
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