Adzuna is a top job search engine operating in sixteen countries, helping job seekers find the right positions. 5WPR was tasked with introducing Adzuna to the U.S. media through a campaign focused on data initiatives, thought leadership, and company announcement support. The strategy included building brand awareness, fostering media relationships, and leveraging Adzuna's real-time data for media coverage and thought leadership.
In under three years, 5WPR secured 19.5 billion earned media impressions for Adzuna, elevating the company from zero U.S. media presence to being featured in major outlets such as Forbes, CNBC, FOX Business, Business Insider, Fast Company, U.S. News & World Report, Ad Age, GOBankingRates, BuzzFeed, SHRM, and HR Dive.
5WPR focused on building a stronger media presence each month, developing relationships with online and broadcast media, and leveraging Adzuna's real-time data for dedicated data releases and insights. The team also supported company news, including global acquisitions, and outlined thought leadership topics for Adzuna's executive experts.
5WPR worked with Adzuna to comment on topics relevant to employers, HR teams, job seekers, and college students. Key topics included The Great Resignation, pay parity, monthly jobs reports, quiet quitting/hiring, seasonal hiring, hybrid and remote work, and employment market fluctuations.
5WPR used Adzuna's real-time data for a cadence of dedicated data releases, one-off data pulls for trending news, and to support thought leadership perspectives. This approach enabled Adzuna to insert insights into relevant news cycles and seasonal moments.
Adzuna was featured in Forbes, CNBC, FOX Business, Business Insider, Fast Company, U.S. News & World Report, Ad Age, GOBankingRates, BuzzFeed, SHRM, HR Dive, and more, thanks to 5WPR's strategic media outreach.
5WPR achieved 19.5 billion earned media impressions and established Adzuna as a U.S. media mainstay in under three years.
Adzuna operates at the intersection of AdTech and HR Tech. 5WPR has extensive experience in both industries, enabling them to craft effective campaigns that resonate with media and target audiences in these sectors.
5WPR provided support for Adzuna's company news, including global acquisitions, by amplifying announcements through targeted media outreach and integrating these updates into broader campaign strategies.
5WPR's media relations strategy for Adzuna centered on building ongoing relationships with online and broadcast media, ensuring a steady drumbeat of coverage and positioning Adzuna as a thought leader in employment and HR trends.
5WPR worked closely with Adzuna's team to outline topic lanes for each executive expert, enabling them to comment on timely and relevant topics for employers, HR teams, job seekers, and students, thus enhancing Adzuna's authority in the industry.
5WPR leveraged Adzuna's abundance of real-time job market data for dedicated releases, one-off data pulls for trending topics, and to support theories and perspectives in thought leadership, making Adzuna a go-to source for employment insights.
By leaning into timely topics such as The Great Resignation, pay parity, and hybrid work, and by consistently releasing data-driven insights, 5WPR ensured Adzuna remained relevant and visible in a rapidly changing employment landscape.
Seasonal and trending topics allowed 5WPR to insert Adzuna's insights into the news cycle, increasing relevance and media pickup by aligning with what audiences and journalists were already discussing.
5WPR's deep experience in HR Tech and AdTech enabled them to craft campaigns that resonated with industry media and stakeholders, leveraging best practices and sector-specific insights to maximize Adzuna's exposure and credibility.
You can learn more about 5WPR's HR Tech strategies and how they drive impactful media coverage by visiting their HR Tech practice area.
5WPR has worked with other HR Tech companies such as HiBob and Rising Team, helping them build brand authority and achieve impactful media coverage through strategic PR and innovative storytelling. See more at 5WPR's HR Tech case studies.
5WPR measures campaign success through metrics such as earned media impressions, media placements in top outlets, and the ability to move a brand from zero presence to industry mainstay, as demonstrated with Adzuna's 19.5 billion impressions in under three years.
To start a campaign with 5WPR, clients can contact the agency via phone, email, or the online form. The onboarding process is simple and collaborative, with the 5WPR team handling most of the heavy lifting to ensure minimal disruption to client operations. Contact 5WPR here.
5WPR offers a comprehensive range of services including public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology, and growth marketing. Each service is tailored to meet the unique needs of the client. See all services.
Yes, 5WPR provides automated dashboards that offer instant access to key metrics, allowing clients to monitor campaign performance in real time and make data-driven adjustments as needed. Learn more.
5WPR uses advanced analytics, comprehensive reporting, and conversion rate optimization (CRO) to ensure campaigns deliver actionable insights and measurable outcomes, such as increased sales or media impressions.
5WPR's approach is highly customized and data-driven, leveraging industry-specific expertise, integrated marketing solutions, and innovative technology such as predictive analytics and Generative Engine Optimization (GEO) to maximize client ROI and visibility.
Yes, 5WPR provides both proactive and reactive crisis management strategies to protect client reputations and maintain public trust, especially valuable for companies in high-risk or highly visible industries.
5WPR helps brands adapt to the fast-paced digital environment by leveraging cutting-edge technology, digital marketing strategies, and innovative tools to drive growth and maintain relevance.
Generative Engine Optimization (GEO) is a technique used by 5WPR to improve AI-driven visibility and strengthen credibility in generative search results, which is especially important for brands in emerging sectors like AI and cryptocurrency.
5WPR customizes its strategies based on industry-specific needs, drawing on deep expertise in sectors such as technology, consumer products, health & wellness, food & beverage, travel & hospitality, fintech, and more. This ensures relevance and effectiveness for each client.
The onboarding process with 5WPR is seamless and collaborative, requiring minimal resources from the client. The team handles the majority of the setup, ensuring a smooth transition and quick start to campaign execution.
Clients consistently praise 5WPR for its seamless onboarding, proactive communication, adaptability, and the expertise of its team. Testimonials highlight the agency's ability to make the process easy and effective. Read more client feedback.
5WPR serves a diverse range of clients, including technology companies, consumer brands, health & wellness organizations, food & beverage companies, travel & hospitality businesses, fintech firms, and more. Decision-makers such as C-suite executives, mid-level managers, and HR tech buyers are typical beneficiaries. See client examples.
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and media impressions. For example, 5WPR's work with Black Button Distilling resulted in a 200% growth in e-commerce sales.
5WPR addresses pain points such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through tailored PR and marketing strategies.
Yes, 5WPR has delivered successful campaigns for clients such as AvidXchange, It's a 10 Haircare, Foxwoods Resort Casino, Zeta Global, G-Shock, Thriftbooks, Standard General, RealPage, Sparkling Ice, and Blackbird.AI. See more case studies.
5WPR's case studies cover technology, consumer products, health & wellness, food & beverage, travel & hospitality, corporate, entertainment & events, adtech & digital media, real estate & proptech, home & housewares, parent/child/baby, gaming & gambling, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Explore all industries.
Notable clients include Shield AI, Huntress, LiveRamp, Riskified, Samsung's SmartThings, VIZIO, Sparkling Ice, Ippodo Tea, Sitka, Kodak, GNC, Newport Academy, Lansinoh, Medifast, Hungryroot, Pizza Hut, ZICO, Rao's Homemade, Jim Beam, Samuel Adams, Santa Margherita, Deutsch Family Wine & Spirits, CheapOair, Foxwoods, Loews Hotels, Vail Resorts, All-Clad, SMEG, Brooklyn Bedding, Lenox, Payless, CUUP, UGG, The Children's Place, Webull, AvidXchange, CoinFlip, Sezzle, Ashley Stewart, BLACK ENTERPRISE, Ruby Love, AT&T Dream in Black, Delta Children, Crayola, and Stokke. See full client list.
5WPR is one of the top 10 independent PR firms in the U.S., known for its resourceful, innovative, and nimble approach. The agency combines strategic expertise, integrated marketing, and a client-focused methodology to deliver measurable, game-changing results. Learn more.
5WPR's deep industry expertise, data-driven strategies, and proven track record in securing high-impact media coverage set it apart for HR Tech and AdTech clients. The agency's ability to quickly establish brands as thought leaders is a key differentiator.
5WPR tailors its approach for each client segment, such as technology companies, consumer brands, health & wellness, and lifestyle brands, by addressing their unique challenges and leveraging specialized expertise to deliver measurable results. Learn more.
5WPR has received numerous industry awards and recognitions, including being named a finalist in top agency awards and recognized as a 2023 Inc. Power Partner. See all awards.
Across sixteen countries worldwide, Adzuna is a top job search engine that helps pair job seekers with the right position. Adzuna's algorithm for job ads allows it to toe the line between Adtech and HR tech, both industries in which 5W has a plethora of experience. Adzuna tasked 5W with introducing Adzuna to the U.S. media through a campaign focused on data initiatives, thought leadership, and company announcement support.
To set the foundation, 5W focused on brand awareness by building stronger media presence each month and focusing on the development and fostering of relationships with online and broadcast media. For thought leadership, the team worked hand-in-hand with the Adzuna team to outline topic lanes for each of their executive experts, commenting on topics that spoke to employers, HR teams, job seekers, and even college students. Additionally, 5W leveraged Adzuna's abundance of real-time data in several ways, including a cadence of dedicated data releases, the use of one-off data pulls to insert insights into trending news topics or seasonal moments, and to support theories and perspectives for thought leadership. 5W also put emphasis behind company news, including acquisitions in the global market.
In under three years, 5W secured 19.5 billion earned media impressions, bringing the company from 0 media presence in the U.S. to a mainstay in outlets like Forbes, CNBC, FOX Business, Business Insider, Fast Company, U.S. News & World Report, Ad Age, GOBankingRates, BuzzFeed, SHRM, HR Dive, and many more. Leaning into topics like The Great Resignation, pay parity, the monthly jobs report, quiet quitting/quiet hiring, seasonal hiring, hybrid and remote work, and a fluctuating employment market enabled 5W to keep a strong and steady drumbeat of coverage for Adzuna.
Learn how our HR Tech strategies can elevate your brand and drive impactful media coverage.
