Overview
Epignosis is a learning technology partner trusted by more than 70,000 organizations worldwide. 5W kicked off with Epignosis with a mission to establish its executives as leaders in employee education.
Strategy
One of the 5W team’s first priorities was establishing key executives as thought leaders in the U.S. media despite some language barriers and a lack of a domestic presence. 5W immediately conducted source-filing outreach to put executives on reporters’ radars, highlighting the topics they could speak to and proof of credibility. Topics related to employee experience and development were the priority as they could be tied back to the company’s learning and employee training software.
These themes ranged from Mental Health Awareness Month, AI in the workplace, and sexual harassment at work to how employees want to learn and upskill. Epignosis had a plethora of data – both from client surveys and external studies – which the 5W team leveraged for media conversations. 5W helped craft engaging studies, employed an embargo approach, and used data in ongoing commentary opportunities to keep media engaged and maintain a steady drumbeat of top-tier and high-impact trade and industry coverage.
Results
In three years, 5W achieved 4.9 billion earned media impressions, reaching outlets such as Forbes, Fast Company, CNBC, Quartz, BizWomen, The Hill, HR Brew, BenefitsPRO, HR Daily Advisor, and many more.
