5W Helps You Get Your Name Out There In Style

When it comes to lifestyle brands, visibility is key, name recognition is everything and brand awareness helps drive consumer sales.

Strategies That Get Attention

Whatever the goal - launching a new line, developing strategies to dominate a category or building associations between brands and influencers, or celebrities - our Lifestyle division creates smart lifestyle public relations programs that capture attention for today's leading companies, from consumer products and brands to entertainment, apparel, fashion and media brands.

A Powerful Brand Story Is Always On Trend

5W understands how to develop unique, integrated messages for lifestyle brands that maintain brand authenticity - ensuring client stories resonate with consumers. We regularly and consistently generate strategic focused media coverage for our clients, keeping them top of mind when people are ready to buy. From couture to mass market, consumer to trade, men's and women's apparel, and business media, 5W's reach is limitless.

Results That Make You Look Good

Our goal is always to directly affect our clients' bottom line. We regularly and consistently attract strategic and focused media coverage for our clients in the lifestyle space, keeping them current and tied into pop culture or trending stories to ensure that they remain top of mind with all target demographics. Our lifestyle division has an integrated approach to public relations, combining media relations, digital and social media, SEO-optimization and events - creating opportunities for our clients to build brand, opportunity and sales.


The team from 5WPR has promoted our brand on multiple platforms, including print, social media, and television, to ensure we receive both generational and multicultural brand awareness and appreciation. Driving media traffic to our booth at trade shows and desk-sides with beauty editors of high profile magazines, an important component to our brand recognition, were regularly organized and well executed to maximize our print opportunities and social media exposure. Always responding to our requests with immediate attention and professionalism, they have proven to be a valuable partner, continually assisting us to reach our goals. Without hesitation I would recommend this team of professionals to take ownership of your goals and expertly propel your brand.
Karen Asquith, G.M. Collin Skincare
We have relied on 5WPR for 8 years for our PR needs. They have been reliable and aggressive in presenting eDressMe to the media, and I trust their counsel, work and results. There is no PR agency that understands the PR needs of online companies as 5WPR does.
Joanne Stoner, CEO &