Experts in Lifestyle, Apparel & Accessories PR

5W HELPS YOU GET YOUR NAME OUT THERE IN STYLE

When it comes to lifestyle brands, visibility is key, name recognition is everything and brand awareness helps drive consumer sales.

5W's lifestyle, apparel and accessories clients experience includes Aerosoles, a leading women's footwear company offering the most comfortable shoes on the market, Ashley Stewart, an American plus size women's clothing company, MVP Collections, men's big & tall clothing line inspired by former MLB All-Star Mo Vaughn, Pildora, the world's first luxury lifestyle brand dedicated to sustainable fashion and entertainment, Nobis, a globally renowned Canadian premium outerwear and accessory brand, innovative golf clothing line backed by Bill Murray, William Murray Golf, and many more emerging and established brands including Miami Fashion Week, dagsmejan, Ruby Love, Jewlery TV, LIKEtoKNOW.it, Perry Mackin, CUUP and eDressme.com.

STRATEGIES THAT GET ATTENTION

Whatever the goal - launching a new line, developing strategies to dominate a category or building associations between brands and influencers, or celebrities - our Lifestyle division creates smart lifestyle public relations programs that capture attention for today's leading companies, from consumer products and brands to entertainment, apparel, fashion and media brands.

A POWERFUL BRAND STORY IS ALWAYS ON TREND

5W understands how to develop unique, integrated messages for lifestyle brands that maintain brand authenticity - ensuring client stories resonate with consumers. We regularly and consistently generate strategic focused media coverage for our clients, keeping them top of mind when people are ready to buy. From couture to mass market, consumer to trade, men's and women's apparel, and business media, 5W's reach is limitless.

RESULTS THAT MAKE YOU LOOK GOOD

Our goal is always to directly affect our clients' bottom line. We regularly and consistently attract strategic and focused media coverage for our clients in the lifestyle space, keeping them current and tied into pop culture or trending stories to ensure that they remain top of mind with all target demographics. Our lifestyle division has an integrated approach to public relations, combining media relations, digital and social media, SEO-optimization and events - creating opportunities for our clients to build their brand, opportunities and sales.

5WPR has successfully helped us relaunch our brand back into North America through creative story-telling, innovative ideas, executive partnerships and collaborations.

Michelle Valdivia, Head of Marketing & Global Director,
Payless

I worked in partnership with the 5W team for several years. From conceptualizing to final execution, 5W was every step of the way! They are a fresh diverse PR agency that keeps up with and knows how to drive their client's media vision towards the end goal! Loved working with them and look forward to working with them in the future!

Tamara Ivey, Marketing Manager Customer Acquisitions,
Ashley Stewart.

Miami Fashion Week

Miami Fashion Week is the second largest fashion event ...

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Payless

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value...

Ashley Stewart

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social commerce...

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