Sub-Practice Area

Experts in Home & Housewares PR

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Creative Programs Designed to Stand Out

When it comes to style, visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales. Whatever the goal - launching a new line, developing strategies to dominate a category, or building associations between brands and endorsers - our team creates sophisticated public relations programs that capture attention for today's leading home and lifestyle brands.

Building Brands for Clients Across the Category

5W has worked with many notable home, housewares, culinary and lifestyle brands including All-Clad, Homedics, Rowenta, Lagostina, SMEG, Micro Cotton™, Cookina, IMUSA, KRUPS, T-Fal, Varidesk, Fitz & Floyd, Omega, Excalibur, Soniclean, Paintzen, Brooklyn Bedding, Chefman, F.N. Sharp, Nest Bedding and Mellanni Fine Linens.

Results are Always On-Trend

We execute integrated traditional and digital media programs for clients, keeping them top of mind when people are ready to buy. From boutique to mass market, consumer to trade and business media, 5W's reach is limitless.

Our Goal is to Directly Affect our Client's Bottom Line

We regularly and consistently attract strategic, focused media coverage for our PR clients, keeping them top of mind with their target demographics. In addition to traditional product placement, 5W Public Relations is best known for its out-of-the-box, nontraditional marketing in which we take a proactive approach to creating opportunities for our clients to be seen by consumers, influencers and the media.

A reliable team, 5W's consistent performance has inspired a long-lasting partnership. The team is communicative and transparent, and their knowledge of the client's brand makes them valuable assets. Their trustworthiness, market expertise, and consistent performance set them apart.

Erica Chang, Director of Marketing, HUROM

The service delivered by 5W Public Relations has contributed to their client's dramatic growth since the beginning of their engagement, in particular helping them to target specific audience demographics for sales and market awareness. Their team is extremely organized, hard-working, and personable.

Christian, Marketing & Events Specialist, SMEG

CASE STUDY

SMEG

Known for their colorful, instantly recognizable and influencer-favorite countertop appliances, Italian kitchen brand SMEG tasked 5W with...

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The Pioneer Woman Collection

Ree Drummond, known as The Pioneer Woman, tasked 5W with establishing her lifestyle produc...

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Krups

KRUPS is a brand dedicated to precision and technical perfection...

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SodaStream

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through...

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T-FAL

T-fal, the leading global manufacturer of non-stick cookware and small kitchen appliances,...

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Tushy

TUSHY is a toilet crusader, fighting for clean bums and reduce global wastefulness that comes from producing and...

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All-Clad

All-Clad tasked 5W with executing an integrated launch campaign in support of the brand's newest electric introduction to the U.S. market, the Prep&Cook - a cooking food processor...

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Lagostina

5W was tasked with activating a strategic product launch for Lagostina in partnership with celebrity chef, Giada De Laurentiis...

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Harmati

harmati is a modern home décor brand under Bedshe International Company, Ltd. Driven by...

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Nations Photo Lab

Nations Photo Lab is a leading professional photo printing lab that offers the highest quality photo...

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Tineco

Tineco is an innovative technology company specializing in intelligent technology, a premium...

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Quince

Quince was founded to challenge the existing idea that nice things must cost a lot.

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Jung Lee

5W was tasked with promoting Jung Lee products in print and digital gift guides and driv...

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Framebridge

5W was challenged with elevating Framebridge's media profile and boosting brand visibility on B2...

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Brooklyn Bedding

5W used media relations tactics to successfully execute 10+ new product launches and garner more than 1B media impressions for Brooklyn Bedding.

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Fitz & Floyd

Over the past 50 years, Fitz and Floyd has become a leader in the...

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Cleancult

Cleancult is a leader in the zero waste cleaning category, using only non-toxic, natural ingredients, and zero plastic.