Creative Programs Designed To Stand Out

When it comes to style, visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales. Whatever the goal - launching a new line, developing strategies to dominate a category, or building associations between brands and endorsers - our team creates sophisticated public relations programs that capture attention for today's leading home and lifestyle brands.

Building Brands For Clients Across The Category

5W has worked with many notable home, housewares, culinary and lifestyle brands including All-Clad, Rowenta, Lagostina, SMEG, Micro Cotton™, Cookina, IMUSA, KRUPS, T-Fal, Varidesk, Fitz & Floyd, Omega, Excalibur, Soniclean and Paintzen.

Results Are Always On-Trend

We execute integrated traditional and digital media programs for clients, keeping them top of mind when people are ready to buy. From boutique to mass market, consumer to trade and business media, 5W's reach is limitless.

Our Goal Is To Directly Affect Our Clients' Bottom Line

We regularly and consistently attract strategic, focused media coverage for our PR clients, keeping them top of mind with their target demographics. In addition to traditional product placement, 5W Public Relations is best known for its out-of-the-box, nontraditional marketing in which we take a proactive approach to creating opportunities for our clients to be seen by consumers, influencers and the media.


Working with the always-diligent, always-helpful, and always-gregarious 5WPR team has been a genuine pleasure, and one of the happiest surprises of my tenure with SMEG USA. They've been an invaluable asset in managing the always-turbulent media landscape in my stead, and have done an excellent job getting us more, and higher-quality press coverage than I could have ever hoped for, while also just being exceptionally pleasant and kind people in all of their interactions with me.
Christian Boscherini, Marketing and Events SpecialistSMEG USA
5W has helped us break the U.S. market with their valuable insights and strategies. The team has always been enthusiastic and resourceful throughout our partnership. For our every important marketing initiative, 5W has connected us with prominent editors, journalists, and influencers alike.
Erica Chang, Brand Marketing ManageHurom America