Best practices for marketing podcasts

Creating content for podcasts takes time, but it is a worthy investment. Everybody has their own preference and when it comes to the content of podcasts it is no different. With the popularity of podcasts being on the rise, this is the best time to start a podcast. It is important to have a loyal fanbase who will tune in to it regularly and leave positive reviews. Given below are some marketing strategies for podcasts.

Use written content

Creating content for podcasts takes time, but it is a worthy investment....

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Understanding the millennial consumer

For a business to stand out to millennials it has to get their attention and keep it. The millennials are economically valuable and businesses are willing to adapt to cater to them. As digital natives, they can command technology. They are loyal to brands that they like and  they tend to make up their own minds. Advertising pitches do not work for them. Given below are tips on understanding and marketing to this generation.

Optimize content for social media platforms

For a business to stand out to millennials it has to get their attention and...

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Social Media Negativity Towards Brands

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms.

Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments.

There are different types of negative comments that companies can receive from...

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Effective PR Tips for Cannabis Brands

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions.

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results.

With the help of strategic relationship building and influencing, companies in...

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Cannabis Tech Public Relations Strategy

The cannabis industry is constantly changing and while there are many things that are pushing the movement forward when it comes to state-specific laws, there are still plenty of gray areas.

However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular.

The cannabis industry is constantly changing and while there are many things...

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Utilizing Customer Feedback Effectively

Feedback is a crucial element to the success of any business. Companies need to be aware of what their customers are thinking and feeling in order, to figure out how to best cater to those things.

Understanding what motivates customers can also help companies improve their customer experience efforts.

Feedback is a crucial element to the success of any business. Companies need...

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Tech is Shaping the Future of Food

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced.

A lot of people are making a shift towards sustainable food choices.

New technologies are being used in the food industry not only to improve the...

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promotional goals
promotional goals

Setting Effective Promotional Goals

An effective promotional campaign can have a very long-lasting impact on a company’s public image and reputation, as long as the campaign is well planned.

These days, promotional campaigns entail a lot more than just sharing press releases with media outlets about the latest product from a business. To create a truly effective promotional campaign, companies have to invest a lot of time and effort.

An effective promotional campaign can have a very long-lasting impact on a...

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Consumer PR