shopify public relations strategy
shopify public relations strategy

Strategies for Elevating Social Media Marketing Efforts

These days, there are billions of people using various social media platforms, which makes social media one of the most important promotional platforms for businesses. Through this channel, companies can receive more consumer engagement, high-quality traffic, and essentially, more sales.

Companies that are able to utilize these types of platforms with smart campaigns can get plenty of benefits in terms of their marketing strategies .

These days, there are billions of people using various social media platforms,...

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gaming public relations
gaming public relations

Influencer Marketing in the Gaming Industry

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. With a following of about 100 million subscribers, he’s worked with brands ranging from Razer to Volvo. 

The influencers in the gaming industry are just as popular and impactful as influencers in beauty, fashion, and fitness. These influencers are gamers that live stream their gameplays to their audiences on different platforms such as Twitch, YouTube, Mixer, and more. Aside from earning through the long hours of gaming live streaming, there’s also a number of different income avenues that gaming influencers can utilize. They range from reviewing games to testing them, as well as working with companies and brands in sponsored collaborations.  

One of the hotspots of influencer marketing these days is the gaming industry,...

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communications plan
communications plan

Creating a Effective Communications Plan

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan.

That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages.

Marketing has always revolved around storytelling. Meanwhile, that...

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Product Sampling as Part of your Campaign Strategy

Compared to other sales promotion techniques, product sampling has a lasting impact. Giving away freebies to customers is an effective way of promoting a product. Reactions of customers to free samples can also become components of ads.

Although the campaign ran into the controversy of cultural imperialism, Burger King’s “Whopper Virgins’ had its own degree of success.

Compared to other sales promotion techniques, product sampling has a lasting...

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Video Game Public Relations

These days, there are still a number of people who don’t really understand how big the video game industry really is.

Generally, about ten game titles make just as much if not more than Hollywood’s biggest hit movie each year. Just in the last year, the gaming industry’s revenue reached over $150 billion.

These days, there are still a number of people who don't really understand how...

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New strategies for marketing traditional food products

For a lot of people, how food is presented is as important as how it tastes. With people navigating unique challenges during COVID -19, eating habits underwent a transformation of sorts

. There has been a move towards health management. People are being experimental in the kitchen, baking more frequently, going meat-free, and looking up immunity-boosting diets.

For a lot of people, how food is presented is as important as how it tastes....

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QR Codes: How to Use a QR Code in a Public Relations Campaign

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With just the press of a button, they’re able to both access and share information. One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code.

Quick Response (QR) Codes are read and understood by smartphones, so many marketers have been using this tool in magazines, websites, billboards or other marketing material, as a way to provide customers with more information about the company’s products or services at the press of a button.

With the introduction of new technology and tools, people have started using...

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Defining a Target Audience

One of the most important things that marketers can do is to develop a clear understanding of the company’s target audience because this information is what established all the other elements of a social media marketing strategy.

Defining a target audience means identifying and understanding the company’s niche, and then dominating that part of the market. Marketers do this through audience research, and with it, they’re able to create relevant and insightful content, ads, and messaging. All of that leads to higher conversion rates, as well as improved social media return on investment (ROI).

One of the most important things that marketers can do is to develop a clear...

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Consumer PR