Effective PR Tips for Cannabis Brands

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions.

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results.

With the help of strategic relationship building and influencing, companies in...

Learn More

Cannabis Tech Public Relations Strategy

The cannabis industry is constantly changing and while there are many things that are pushing the movement forward when it comes to state-specific laws, there are still plenty of gray areas.

However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular.

The cannabis industry is constantly changing and while there are many things...

Learn More

Social Media Negativity Towards Brands

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms.

Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments.

There are different types of negative comments that companies can receive from...

Learn More

Utilizing Customer Feedback Effectively

Feedback is a crucial element to the success of any business. Companies need to be aware of what their customers are thinking and feeling in order, to figure out how to best cater to those things.

Understanding what motivates customers can also help companies improve their customer experience efforts.

Feedback is a crucial element to the success of any business. Companies need...

Learn More

Tech is Shaping the Future of Food

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced.

A lot of people are making a shift towards sustainable food choices.

New technologies are being used in the food industry not only to improve the...

Learn More
promotional goals
promotional goals

Setting Effective Promotional Goals

An effective promotional campaign can have a very long-lasting impact on a company’s public image and reputation, as long as the campaign is well planned.

These days, promotional campaigns entail a lot more than just sharing press releases with media outlets about the latest product from a business. To create a truly effective promotional campaign, companies have to invest a lot of time and effort.

An effective promotional campaign can have a very long-lasting impact on a...

Learn More
communications plan
communications plan

Creating an Effective Communications Plan

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan.

That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages.

Marketing has always revolved around storytelling. Meanwhile, that...

Learn More

When Companies Should Share Content on TikTok

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Businesses that are looking to increase their brand awareness on the popular social media app, as well as businesses that are just now starting to use the platform, should have a specific strategy for TikTok.

Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach.

Plenty of companies have already started leveraging TikTok as a marketing...

Learn More
Load More
Consumer PR