There used to be a time, not too long ago, when the only way that brands and corporations could get any media coverage was to go through news outlets and ...

CTA or a call to action is the end goal all marketers aim to achieve. The best lead magnets, great landing page, outstanding videos, and content are valuable and important ...

Although he probably didn’t have channels in mind at the time, American televangelist Joel Osteen was spot on when he said, “Be the one to stand out in the crowd.” ...

In the entire history of public relations, press releases have been the key element in creating a feature for clients and their businesses. However, back in the past, people kept ...

Activation seems like a simple enough word but one that apparently has numerous connotations. The Free Dictionary offers one meaning as “turning on.” Former heavyweight boxing champion Muhammed Ali’s response ...

Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. Businesses can take ...