Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going ...

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on ...

There was a time when PR was associated with free publicity and marketing with paid advertising. That distinction has blurred since the popularity of the internet, especially social media. On ...

Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. ...

Collaborative environment. Flexible schedules. Free coffee. Happy hours. “Unlimited” paid time off. Sound familiar? This is a generic list of workplace perks and benefits often found in job descriptions spanning multiple ...

Paid advertising can be a tricky business, but with careful strategizing and tracking on the go, it can surely be a reliable source of leads and sales. When done wrong, ...