CTA’s That Work
CTA or a call to action is the end goal all marketers aim to achieve. The best lead magnets, great landing page, outstanding videos, and content are valuable and important ...
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Standing Out in the Crowd
Although he probably didn’t have channels in mind at the time, American televangelist Joel Osteen was spot on when he said, “Be the one to stand out in the crowd.” ...
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Better ROI? Free Press Release Distribution or Paid PR Media
In the entire history of public relations, press releases have been the key element in creating a feature for clients and their businesses. However, back in the past, people kept ...
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Activation Delivers Consumer Value
Activation seems like a simple enough word but one that apparently has numerous connotations. The Free Dictionary offers one meaning as “turning on.” Former heavyweight boxing champion Muhammed Ali’s response ...
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Newsletters: Integral For Marketing
Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. Businesses can take ...
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Shared Media In 2020: Tips to Maximize a Brand’s Reach
Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right ...
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Satellite Media Tours: Are SMT’S Still Possible?
Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a ...
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What Are the 5 W’s of Public Relations?
Plenty of people have already heard about the five W’s before, mainly used for gathering information, no matter what the topic is about. These questions – what, who, why, when, ...