A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on ...

There was a time when PR was associated with free publicity and marketing with paid advertising. That distinction has blurred since the popularity of the internet, especially social media. On ...

We’ve seen some large companies take positions on controversial issues and even brand some of their product lines to reflect their feelings. Ben and Jerry’s and Starbucks were among the ...

Collaborative environment. Flexible schedules. Free coffee. Happy hours. “Unlimited” paid time off. Sound familiar? This is a generic list of workplace perks and benefits often found in job descriptions spanning multiple ...

Paid advertising can be a tricky business, but with careful strategizing and tracking on the go, it can surely be a reliable source of leads and sales. When done wrong, ...

We live in a digital world. Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. There is no way to escape the ...