book marketing
book marketing

Marketing Your Book Using PR

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also be a powerful tool for authors who want to share their words of wisdom with the world. Through the right PR promotion campaign, an author can not only attract the attention of their target audience, but also potentially get the attention of other media groups and publications that want to feature the title.

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy.

Companies and politicians aren't the only people who need PR to help them...

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media relations
media relations

What exactly is Media Relations?

The pandemic has changed the rules of PR. Traditional PR techniques are less effective now. The media landscape continues to evolve. COVID-19 has led media relations professionals to tell their clients stories during a pandemic-focused media cycle. The news cycle shows no signs of slowing down and the pandemic and the many challenges associated with it will dominate headlines.

1) Shorter leads – Journalists do not spend time writing long articles anymore. It is important not to beat around the bush and to get to the point immediately. The subject line of the pitch should be representative of the story, otherwise chances are that the pitch will never be opened.

The pandemic has changed the rules of PR. Traditional PR techniques are less...

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public relations
public relations

What Makes Good PR coverage?

Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience.

Good PR is more than press releases – it’s about providing value for your audience, building strong relationships, engaging your audience and telling the story of a brand. So what are the ingredients to creating coverage that will have journalists and customers sit up and pay attention?

Knowing what makes good PR coverage is key to key good storytelling and...

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shopify public relations strategy
shopify public relations strategy

Strategies for Elevating Social Media Marketing Efforts

These days, there are billions of people using various social media platforms, which makes social media one of the most important promotional platforms for businesses. Through this channel, companies can receive more consumer engagement, high-quality traffic, and essentially, more sales.

Companies that are able to utilize these types of platforms with smart campaigns can get plenty of benefits in terms of their marketing strategies .

These days, there are billions of people using various social media platforms,...

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communications plan
communications plan

Creating a Effective Communications Plan

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan.

That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages.

Marketing has always revolved around storytelling. Meanwhile, that...

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marketing vs pr
marketing vs pr

Marketing Versus Public Relations

There was a time when PR was associated with free publicity and marketing with paid advertising. That distinction has blurred since the popularity of the internet, especially social media. On the other hand, it depends upon whom you ask.

For companies selling products or services, marketing, and public relations have the same goal of producing positive returns that result in increased business and profits. That has never changed but social media has drawn the lines closer together in what’s called relationship management. It’s also called relationship marketing.

There was a time when PR was associated with free publicity and marketing with...

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Media Training is Vital to Your Brand’s Success
Media Training is Vital to Your Brand’s Success

Media Training: Tips and Trends [Guide]

Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training.

It could be a short statement for the press, or perhaps an interview in a TV studio, or even a detailed radio discussion – whatever it is, most people tend to get stressed when it comes to any type of public speaking arrangement.

Anyone who has to represent an organization or a business or anyone that needs...

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How to Earn and Amplify PR Media Coverage

There used to be a time, not too long ago, when the only way that brands and corporations could get any media coverage was to go through news outlets and their journalists. The only way to get a good headline used to be to pitch to the news outlets directly with an excellent press release or an intriguing press conference.

However, those days are long gone, and the public relations industry, as well as the best ways for brands and corporations to get media coverage, has drastically changed. These days, brands have a lot more opportunities for exposure as well as influence, as journalists aren’t the gatekeepers to publicity. Now, there is a variety of tools and strategies that are available to anyone who needs them.

There used to be a time, not too long ago, when the only way that brands and...

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Media Relations