TikTok Marketing
Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is ...
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How to Celebrate National Margarita Day
Margaritas may pair best with a tropical beach, or a summer soirée, but why should the drink be banished to only enjoy during warmer days? In fact, the ...
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Branding and Public Relations Go Hand-in-Hand
While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising ...
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Don’t Ignore These Vital Elements of a Successful Digital Marketing Plan
When building a can’t-miss digital marketing strategy, are there any elements that should definitely be included, no matter what the product is or who the target market may be. Yes. ...
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Traditional Journalism’s Role in Social Influencer Marketing
Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going ...
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Kylie Jenner: Highest Paid Instagram Influencer
Self-made billionaire Kylie Jenner had much to celebrate in 2019, and being the highest paid influencer of Instagram was likely on the list. As the former majority owner of Kylie ...
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Organic Instagram Growth
Instagram is all about influence. Sure, people use it just to post fun or interesting snaps from their day-to-day; but, for the serious marketer, influence is what matters. To build ...
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VR vs AR vs Mixed Reality: What’s the difference?
When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, ...