Influencer Marketing [2021 Guide]
Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your products or services, for a ...
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Voice as the Next Tool
The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – ...
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Creating a Successful PR Strategy
With publicity, businesses can reach new audiences of people and attract new leads for their products or services. However, getting media placements with major publications, television programs, or podcasts on ...
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Digital PR: Importance for Your Brand in 2021
Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a ...
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Digital and Omnichannel – More Important Than Ever
With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Before the pandemic, less than three-fourths of the top ...
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Essential Elements for Success With Local Marketing
There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing ...
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Shared Media In 2020: Tips to Maximize a Brand’s Reach
Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right ...
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Meet the 2030 Consumer
2030 will be an important year for a couple of reasons. For starters, every boomer in the U.S. will be over 65 years of age, meaning that 20% of our ...