According to some digital media pundits, less than 2% of customers actually make a purchase upon their first visit on a site. This is where remarketing and retargeting come in: ...

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, ...

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to ...

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves ...

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important ...

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is ...