As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to ...

So what exactly is Influencer Marketing, Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your ...

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves ...

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is ...

Margaritas may pair best with a tropical beach, or a summer soirée, but why should the drink be banished to only enjoy during warmer days? In fact, the ...

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising ...