How to Create a Media Kit

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause.

Media kits are an excellent way to introduce the brand to people  who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

A media kit, also referred to as a press kit, is a pre-packaged set of...

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company-branding
company-branding

Branding and Public Relations: Strategy and Brand Campaigns [Guide]

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its success to an aggressive public relations campaign that has made drinking Coke akin to apple pie, baseball and other American “brands.” There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Some people think branding is an afterthought, unimportant, or largely irrelevant to the grand scheme of marketing. Those people are wrong. Demonstrably, inescapably wrong in both the substance and context of their ideas on the subject. While it is certainly true that the importance of branding can be overstated – it is, after all, not the only important metric for success in branding – the plain fact is, too many marketers don’t put enough thought, energy, effort, or resources into their brand.

While “branding” a product is all about promoting a term, symbol or a...

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content-marketing-guide
content-marketing-guide

PR Professional’s Guide to Content Marketing

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Unfortunately, the results have not always been positive.

Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. 

Developing and maintaining a blog is an excellent way for executives to...

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influencer marketing
influencer marketing

Influencer Marketing [2022 Guide]

Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your products or services, for a fee.

There’s usually either a social media element or a content marketing element when it comes to influencer marketing, or sometimes even both. One of the most common ways for influencers to market your business is through their own media influencer accounts. As far as content marketing is concerned, an influencer may create content to spread the word about your business, or you may create that content for them.

Influencer marketing is actually fairly easy to understand. You find...

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tiktok
tiktok

TikTok Marketing

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform.

As of November 2019, TikTok had already exceeded 1.5 billion downloads, as per Sensor-Tower. The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year.

Now would be the ideal time for brands to check out and test TikTok, according...

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book marketing
book marketing

Marketing Your Book Using PR

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also be a powerful tool for authors who want to share their words of wisdom with the world. Through the right PR promotion campaign, an author can not only attract the attention of their target audience, but also potentially get the attention of other media groups and publications that want to feature the title.

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy.

Companies and politicians aren't the only people who need PR to help them...

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what is a press release
what is a press release

What is a Press Release and Why is It Important?

Communication has been dramatically changed by social media. It was because of these platforms that great pop culture moments have been created, and even political revolutions have started by people getting together on them.

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose.

Communication has been dramatically changed by social media. It was because of...

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Generating and Incorporating Insights into Campaigns

Many times, companies have experienced various marketing campaigns or promotional channels that didn’t work out positively, which made them see those efforts as a waste of effort and money.

When companies experience such things, it usually leads to them finding different options to try for achieving their marketing goals.

Many times, companies have experienced various marketing campaigns or...

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Digital PR