PR Strategy Tips for Shopify E-Commerce Websites
The main goal of any online store is to increase traffic and conversions. However, sometimes, the basic cookie-cutter strategy doesn’t fully work, and shop owners have to look for other, ...
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Bylines: Using a Byline as part of a PR Campaign
A byline is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature. Having a list ...
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Twitter Calculator: How Much Are Tweets Worth?
Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. The same thing ...
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Mega, Micro, Macro and Nano Influencers: The Difference Is in the Numbers
The current trending tactic for marketing strategies is influencer marketing, which has started showing up in practically every strategy. However, there are big differences between influencers, and not just where ...
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Complete Influencer Marketing Guide for 2020
So what exactly is Influencer Marketing, Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your ...
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Five Companies Enacting Change through Charity
Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves ...
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Brands Tackling Social Issues
Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report, some consumers are influenced when a brand aligns with a cause they’re ...
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Earned Media, Shared Media, and Owned Media: What’s the Difference?
In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. ...