Earned Media, Shared Media, and Owned Media: What’s the Difference?
In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. ...
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Sustainable Fashion Choices
It may be the shortest month, but February plays host to the top fashion weeks in the world. Many will be keeping a close eye on the runways ...
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Health & Wellness Brands Demonstrating Modern Marketing
The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. However, 5W’s 2020 Consumer Culture ...
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Traditional Journalism’s Role in Social Influencer Marketing
Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going ...
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Kylie Jenner: Highest Paid Instagram Influencer
Self-made billionaire Kylie Jenner had much to celebrate in 2019, and being the highest paid influencer of Instagram was likely on the list. As the former majority owner of Kylie ...
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Organic Instagram Growth
Instagram is all about influence. Sure, people use it just to post fun or interesting snaps from their day-to-day; but, for the serious marketer, influence is what matters. To build ...
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PR and Communications: 3 Powerful 2020 Trends
Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Today, PR requires listening to constituencies, analyzing, and interpreting their views and behaviors. That said, powerful ...
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What Is Public Relations and Why Is It Important?
Many people only know of what PR is from Mad Men. Most have a vague understanding of what public relations mean, and many even have a slight idea of what ...