5W PR – Influencer Marketing

Cary Leibowitz - 31 Mar 2020

Twitter Calculator: How Much Are Tweets Worth?

Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. The same thing ...

Mega, Micro, Macro and Nano Influencers: The Difference Is in the Numbers

The current trending tactic for marketing strategies is influencer marketing, which has started showing up in practically every strategy. However, there are big differences between influencers, and not just where ...

Complete Influencer Marketing Guide for 2020

So what exactly is Influencer Marketing, Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your ...

Five Companies Enacting Change through Charity

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves ...

Brands Tackling Social Issues

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report, some consumers are influenced when a brand aligns with a cause they’re ...

Earned Media, Shared Media, and Owned Media: What’s the Difference?

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. ...

Sustainable Fashion Choices

It may be the shortest month, but February plays host to the top fashion weeks in the world. Many will be keeping a close eye on the runways ...

Health & Wellness Brands Demonstrating Modern Marketing

The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. However, 5W’s 2020 Consumer Culture ...