Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about ...

Influencer marketing is actually fairly easy to understand. You find influencers who are popular with your target audience, and they spread the word about your products or services, for a ...

Although he probably didn’t have channels in mind at the time, American televangelist Joel Osteen was spot on when he said, “Be the one to stand out in the crowd.” ...

The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have. However, there are ...

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. Many of these have been restructured and planned as “virtual” events. And, ...

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to ...