We Understand Digital Marketing

Digital marketing is one of the best ways to increase your online presence to reach your target audience. Our Digital team is full of avid explorers and users of both popular and emerging social media platforms. 5W understands how to create and execute digital marketing campaigns that build awareness, tell the brand's story, increase sales, improve search rankings and more.

Our clients laud our ability to turn online traffic into market share, and the industry has recognized our achievements in the space, honoring 5W Digital with a PR News Digital PR Award for achievements in Social and Digital Media and MarCom Awards for achievements in Social Video and Social Engagement. We are storytellers - and use all forms of media to communicate our clients' messages.

SOCIAL MEDIA

5W Digital can help establish and grow your social community using strategic content and social campaigns that reinforce brand messaging while highlighting initiatives, services, products and events.

5W Digital will work directly with your marketing team to secure promotion calendars, event/sponsorship details, lifestyle photography and more to create an integrated program that aligns with brand initiatives throughout the year. In managing social platform content, 5W can spearhead the following activities:

  • Create an overarching social strategy for the brand, including social voice and persona, target audiences, competitive landscape, channel strategies, key messaging pillars and visual identity
  • Draft and execute monthly content calendars
  • Manage the social platforms and facilitate the sharing of content
  • Establish community management guidelines and respond to customer service inquiries
  • Ongoing photo and video creation and/or utilize existing assets to develop social-first creative
  • Host and facilitate giveaways and creative campaigns
  • Build relationships with influencers and brands for co-promotion campaigns and posts

PAID MEDIA

5W Digital executes strategic paid media plans to ensure the correct message meets your target audience at the right time. We combine data, imagination and expertise to get impressive results and conversions for our clients.

Once we've identified which of your strategic content pieces generates the most traffic, engagement and advocacy, we will look to amplify your content further with paid media. 5W will build a paid strategy, identifying platforms and ad types of our campaign. This can include strategies across:

  • Social - Facebook, Instagram, TikTok, Pinterest, Twitter, LinkedIn, Snapchat, Reddit
  • Google Ads - Text, Shopping, Display, Video, Discovery, Local
  • Programmatic - Display, Native, CTV, Video, Audio
  • Amazon - Search, Display, Video

Our team will build and deploy targeting parameters, ad types and ad sets to ensure your content reaches your end user in an engaging way. We monitor our ad performance on an ongoing basis to optimize campaign budget, as well as leverage learnings from ad performance for the benefit of targeting parameters and overall digital strategy.

INFLUENCER MARKETING

5W is well-versed in the influencer space and always recommends implementing various influencer marketing tactics to drive momentum and awareness. We believe that influencers can be a tool to introduce your product or service, surprise consumers and engage with them in unexpected moments.

5W can help support and maintain existing relationships, as well as vet and seed potential new targets and own the program as needed. Influencers can be a great way to further develop engagement with a specific audience.

5W will deliver a full program strategy inclusive of influencer personas and "must-have" requirements (follower size, engagement rate, audience demographics), key platforms, timeline, content requests and KPI goals. Once the strategy has been finalized, the team works to quickly and efficiently launch your influencer campaign inclusive of:

Influencer Research - 5W will vet and present your team with influencers that align with our predetermined requirements

Contract Negotiation- We will negotiate terms of contract with all influencers (timing, amount of posts, types of posts, ownership of content, hashtag use, exclusivity etc.)

Content and Calendar Management- Once contract terms are finalized, we work closely with each influencer to ensure all content is posted according to schedule and matches branding guidelines and requirements

Paid Amplification - The team can also explore opportunities to further amplify partnerships by boosting to broader audiences.

Reporting and Optimization - 5W will continuously monitor and optimize all influencer efforts by utilizing unique swipe up links, platform metrics and tapping into conversion points (via google analytics, etc.).

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is the process of making a website rank highly in the search engines to generate increased levels of traffic, leads, and revenue streams. 5W will focus on the following areas to deliver a full SEO program:

Technical Audit

  • Website discoverability & search indexation
  • Site structure
  • Search snippets & meta data
  • Structured data
  • Social media elements
  • Technical improvements & page speed analysis
  • Additional page-level analysis
  • Website keyword analysis
  • Meta data analysis
  • Inbound link analysis
  • Competitor analysis
  • Onsite content analysis

Strategy

  • Technical Fixes
  • Full list of keywords to build and optimize towards
  • Meta data optimizations for implementation
  • Title tags, meta descriptions, header tagging (H1s)
  • Gap analysis of onsite online content
  • Link building strategy
  • Content amplification plan

CREATIVE SERVICES

5W Digital has an in-house design team ready to create all of your content for your brand. We love to create original designs, but we are also experts at following brand guidelines and are happy to build out customized social guidelines to match your brand and/or current campaign. Our creative services include, but are not limited to:

  • Graphic design
  • Content creation
  • Photography & videography
  • Marketing collateral
  • Infographics
  • Ad creation
  • Email design and coding
  • Front-end website design

From strategy to implementation, forward thinking marketing skills, to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us.

David Steinberg, CEO,
Zeta Global

Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.

Nina Morrison, Vice President,
Talking Rain Beverage Co. (Makers of Sparkling ICE)

INTEGRATED DIGITAL MARKETING

5W Digital combines technical and creative expertise with the consumer-savvy and business acumen that our clients have come to trust from 5W. Being a top public relations and digital agency means staying up-to-date with the latest trends - including social media, content creation, paid campaigns and the best SEO strategies - all working together to influence search engines in a way that benefits brands.

That's why at 5W Digital our goal is to help brands enhance their online presence with top-of-the-line digital strategies. Additionally, as the digital marketing eco-system is always evolving, keeping up with the current trends is the main priority of 5W Digital. Finally, as a Google Partner Agency, we hold a tremendous amount of expertise in search engine and social media marketing platforms and leverage these tools for our global clientele through strategic digital campaigns.

DIGITAL SERVICES

  • Social media strategy & analysis
  • Social media management
  • Influencer campaigns
  • Social listening & monitoring
  • Content creation and production
  • Social media community management
  • Social media advertising (paid)
  • Search engine marketing (SEM)
  • Paid media campaigns - display, video, etc.
  • Search engine optimization (SEO)
  • Online reputation management (ORM) and online crisis PR
  • Website design
  • Website analytics and reporting

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Agency of the year
PR News
PRN Platinum
2020-ODWYERS