Digital Marketing Agency

A Full-Service Digital Marketing and Digital PR Team for Your Business

5W's digital marketing and digital PR/digital media relations services are powered by The HOW Agency, a full-service digital marketing agency and wholly owned subsidiary of 5W. The HOW Agency team is experts in omnichannel content, creative campaigns, channel, and performance marketing.

In today's world, every touchpoint must be designed to impress, educate, and convert. It should be optimized to reach your consumer at the right moment, on the right channel. For clients from Samsung SmartThings and G-SHOCK to Thriftbooks and Orveon, HOW has delivered results that include the most successful organic launch of a business on LinkedIn and building a business into the most successful seller of books on TikTok.

The HOW Agency's work has been recognized by industry leaders such as the PR Daily Social Media and Digital Awards and the AVA Awards, and the team has recently been named a top 20 Digital Marketing Agency of the Year.

HOW's unique, tailored strategies encourage customers to participate with your brand while facilitating demand and retention for your products or services.

Digital Marketing Services

Digital Marketing services that we specialize in:

• Creative & Branding
• Influencer Marketing
• Media Planning & Buying
• Performance Marketing
• Integrated Marketing
• Content Marketing
• Social Media Marketing

Measurable B2B and B2C Digital Marketing Programs

As 5W's digital marketing arm, The HOW Agency's digital and full-service social media marketing programs are designed as growth solutions for the modern brand. We begin and end every campaign with strategy and applied data, drilling into what's out there-then going two steps further to unpack the opportunity so that we know when and how to act to reach your consumer online. But we don't stop there.

Our tools and insights team monitors the campaign at every step of the way, building on what's working and reducing any inefficiencies to ensure we're creating a program that is not only designed to succeed, but that continuously raises the bar for future campaigns.

Creative Services at the Center, Not as an Afterthought

Content plays a crucial role in the success of cross-channel marketing-from organic and paid social campaigns to email newsletters to website landing pages and SEO PR internet marketing (we are a proud Google Partner Agency).

The HOW Agency, 5W's digital marketing arm, is staffed by an award-winning team of designers, copywriters, creative strategists, and content creators who provide an all-inclusive suite of services to maximize engagement, channel growth, and conversions via compelling content. This includes branding and positioning, UX / UI design, interactive and motion graphics, on-feed static posts and carousels, stories with gamification elements, influencer and creator content and video & photo storytelling.

Research & Insights:

Providing valuable insights into your audience's behaviors, preferences, and pain points to inform your marketing strategy.

Analytics & Data Strategy:

Utilizing advanced analytics and data-driven strategies to optimize campaign performance and drive ROI.

Audience Segmentation:

Dividing your target audience into distinct groups based on demographics, behaviors, and interests to deliver personalized messaging.

Buyer Journey Mapping:

Visualizing the customer journey from awareness to conversion to identify key touchpoints and opportunities for engagement.

Search Engine Optimization (SEO):

Improving your visibility and driving organic traffic to your website with strategic SEO tactics.

Email & Text Marketing:

Nurturing leads and driving conversions with personalized email and text messaging campaigns.

Online Reputation Management:

Monitoring and managing your brand's online reputation to build trust and credibility with your audience.

Websites / Landing Pages:

Creating compelling online experiences that drive engagement and conversions.

Marketing Automation & Operations:

Streamlining your marketing processes and optimizing efficiency with automation tools and workflows.

Analytics & Reporting:

Gaining valuable insights into campaign performance and tracking progress towards your KPIs with comprehensive analytics and reporting.

Real-Time Dashboarding:

Monitoring campaign performance in real-time with automated dashboards that provide clear insights and actionable recommendations.

Conversion Rate Optimization (CRO):

Optimizing your website and landing pages to increase conversion rates and maximize ROI.