Case Study / ThriftBook
OVERVIEW
With a sizeable but unengaged audience, ThriftBooks tasked 5W with growing their overall social community, expanding share of voice and driving meaningful engagement to ultimately increase customer retention and conversions.
PRACTICE AREAS
Digital Marketing & Social MediaSTRATEGY
To meet the goals and go beyond, 5W launched a strategy centered around growing “Brand Love” aimed at prioritizing social engagement, recognizing and empowering customers and building dgital brand advocates. 5W implemented a variety of tactics and strategies to reach these goals including:


RESULTS
Over the 18-month period during which the strategy was built and implemented, 5W increased ThriftBook's overall social community by 22%, reaching the 100k follower milestone on Instagram for platform growth of 47%. Social engagement also increased an average of 25%.
100K
Instagram followers (47% growth)
25%
Increased average engagement




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