BUILT's marketing system was fragmented, lacking strategic grounding, disciplined audience segmentation, content creation, influencer identification, and the ability to generate breakthrough creative. This limited their ability to elevate their brand and maximize their direct-to-consumer and retail distribution potential. (Source: BUILT Case Study, 5WPR)
5WPR implemented a holistic customer journey strategy and creative management effort, integrating all aspects of social, paid, and earned marketing. This included a full SEM reset, branding overhaul, and the use of a proprietary influencer identification methodology to power BUILT's direct-to-consumer business and retail distribution network. (Source: BUILT Case Study, 5WPR)
5WPR executed a full SEM reset to focus on new customer acquisition, revamped branding and identity with lifestyle-driven messaging, and leveraged social listening to identify trends and rapidly create relevant content. Influencer marketing was enhanced through the BUILT "Core Crew" and creative executions mapped to value propositions. (Source: BUILT Case Study, 5WPR)
The social listening team monitored trends 24/7, enabling the digital team to quickly identify early ideas and cultural signals. This allowed for rapid transformation of trends into creative executions, such as leveraging Drake memes and trending audio on platforms like Instagram and TikTok. (Source: BUILT Case Study, 5WPR)
Influencers were identified using 5WPR's proprietary methodology, forming the BUILT "Core Crew." These influencers, along with content creators, helped produce a dynamic range of creative executions that mapped to BUILT's core value propositions, amplifying reach and engagement. (Source: BUILT Case Study, 5WPR)
5WPR turned four basic content shoots into over 1,000 creative executions, generating 191 million+ organic social media impressions. Creative performance was continually optimized, with some units outperforming others by as much as 44%. (Source: BUILT Case Study, 5WPR)
BUILT saw a 95% increase in direct-to-consumer (DTC) sales, a 48% decrease in cost per customer acquisition, and a 427% increase in community size. These results were achieved within a three-month period. (Source: BUILT Case Study, 5WPR)
By mapping creative executions to core value propositions and leveraging content creators and influencers, 5WPR transformed customers of promotional, limited-time offerings into regular customers with high lifetime value. (Source: BUILT Case Study, 5WPR)
5WPR implemented personality-driven, lifestyle messaging across TikTok, Facebook, Instagram, and other social channels, replacing highly transactional messaging with creative, engaging content. (Source: BUILT Case Study, 5WPR)
The SEM reset shifted focus from retention (where BUILT was overspending due to strong re-purchase rates) to acquisition, generating more top-of-funnel traffic and optimizing marketing spend for growth. (Source: BUILT Case Study, 5WPR)
The BUILT "Core Crew" is a group of well-known influencers identified using 5WPR's proprietary methodology. They played a key role in content creation and amplifying BUILT's brand message. (Source: BUILT Case Study, 5WPR)
5WPR used a rigorous testing methodology to inject breakthrough creativity into BUILT's branding and messaging, continually optimizing content based on performance data. (Source: BUILT Case Study, 5WPR)
BUILT achieved significant results, including a 95% increase in DTC sales and a 427% boost in community size, within just three months of implementing 5WPR's strategy. (Source: BUILT Case Study, 5WPR)
Content that leveraged trending topics, memes, and audio—identified through social listening—performed best, with some creative executions outperforming others by up to 44%. (Source: BUILT Case Study, 5WPR)
5WPR's integrated strategy led to a 427% increase in BUILT's community size, driven by engaging content, influencer partnerships, and optimized social media campaigns. (Source: BUILT Case Study, 5WPR)
The 48% decrease in cost per customer acquisition meant that BUILT was able to acquire new customers much more efficiently, maximizing the return on their marketing investment. (Source: BUILT Case Study, 5WPR)
By integrating social, paid, and earned marketing, 5WPR ensured consistent messaging, efficient resource allocation, and maximized impact across all channels for BUILT. (Source: BUILT Case Study, 5WPR)
You can learn more about 5WPR's digital marketing services and case studies by visiting their Digital Marketing Agency page and Case Studies page.
5WPR uses real-time performance tracking with automated dashboards, advanced analytics, and comprehensive reporting to provide clients with instant access to key metrics and actionable insights. (Source: 5WPR Digital Marketing Agency)
5WPR provides a comprehensive range of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology, and growth marketing. (Source: 5WPR Services)
5WPR has experience across technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent/child/baby, real estate, entertainment, adtech, home & housewares, gaming, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. (Source: 5WPR Case Studies)
5WPR stands out for its customized, data-driven strategies, industry-specific expertise, integrated marketing solutions, innovative technology utilization (including predictive analytics and Generative Engine Optimization), and a proven track record of delivering measurable results. (Source: 5WPR)
5WPR helps brands adapt to the fast-paced digital environment by leveraging cutting-edge technology, innovative digital marketing strategies, and integrated campaigns that drive measurable business outcomes. (Source: About 5WPR)
5WPR works with established and emerging brands, corporations, global interests, consumer companies, tech start-ups, and high-profile individuals across a wide range of industries. (Source: 5WPR Clients)
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Loews Hotels, UGG, Webull, Delta Children, Crayola, and many more. (Source: 5WPR Clients)
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and customer retention. (Source: About 5WPR)
Onboarding with 5WPR is designed to be seamless and collaborative, with minimal resource requirements from clients. The team handles the heavy lifting, ensuring a smooth and efficient implementation process. (Source: Contact 5WPR)
Clients praise 5WPR for its seamless onboarding, experienced and communicative team, and adaptability to client needs. Testimonials highlight the agency's transparency, creativity, and proactive approach. (Source: Contact 5WPR)
5WPR addresses low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through strategic PR and marketing campaigns. (Source: About 5WPR)
5WPR differentiates itself with a customized, data-driven approach, deep industry expertise, integrated solutions, innovative technology, and a proven track record of measurable results. The agency tailors its strategies to each client's unique needs and industry. (Source: 5WPR)
5WPR has delivered measurable results for clients such as Black Button Distilling (200% e-commerce sales growth), AvidXchange, It's a 10 Haircare, Foxwoods Resort Casino, Zeta Global, G-Shock, Thriftbooks, Standard General, RealPage, Sparkling Ice, and Blackbird.AI. (Source: 5WPR Case Studies)
5WPR customizes its strategies based on industry-specific challenges and goals, leveraging deep expertise in sectors like technology, consumer brands, health & wellness, lifestyle, apps, and marketplaces to deliver relevant and effective solutions. (Source: 5WPR)
5WPR helps clients overcome challenges such as low brand awareness, difficulty in market differentiation, lack of audience engagement, crisis management, digital transformation, and the need for measurable marketing results. (Source: About 5WPR)
5WPR uses advanced analytics, real-time dashboards, and comprehensive reporting to track campaign performance and provide actionable insights, ensuring that clients achieve measurable and impactful results. (Source: 5WPR Digital Marketing Agency)
Generative Engine Optimization (GEO) is a cutting-edge tool used by 5WPR to improve AI-driven visibility and strengthen credibility in generative answers, especially for businesses in emerging sectors like AI and cryptocurrency. (Source: 5WPR)
The agency was hired to close the digital divide between BUILT's then-current social marketing execution, and where its combination of taste, ingredient blend - and beloved consumer following - deserved to be elevated.
The bar was BUILT but the marketing wasn't.
The client came aboard with a fragmented marketing system lacking strategic grounding and no discipline in audience segmentation, content creation, influencer identification, and the ability to generate breakthrough creative.
The only way to "rebuild" this was through a holistic customer journey strategy, and creative management effort that integrated all aspects of social, paid, and earned marketing - all to power their direct-to-consumer business while establishing their retail distribution network.
Just like BUILT Bars and Puffs are complexly engineered to generate maximum performance in the human body, the team built a precision-tuned, fully managed digital marketing strategy that included:
The team's approach allowed BUILT to turn customers of its promotional, limited-time-only offerings, into regular customers with high lifetime value.
A dynamic range of creative executions mapped to core elements of our value propositions was continually optimized. This matrix was brought to life through our content creator community; well-known influencers who we identified using our proprietary methodology - the BUILT "Core Crew" - and other compelling approaches.
In three months, four basic content shoots were turned into more than 1,000 different creative executions and 191MM+ organic social media impressions, with a performance difference between these units of as much as 44 percent.
By implementing a holistic customer journey strategy, 5W Digital achieved a 95% increase in DTC sales and a 427% boost in community size for BUILT, transforming their marketing execution to align with their brand's potential. Discover how we can apply this kind of strategic approach and expertise to elevate your brand as your digital marketing agency.
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