"PR is a mix of journalism, psychology and lawyering - it's an ever-changing and always interesting landscape"

- Ronn Torossian, Founder & CEO 5W Public Relations

Since 2003, New York City-based 5W Public Relations (5W) has worked with world-class and emerging brands, corporations, regional businesses, non-profits, and high profile individuals to help them achieve their strategic public relations and marketing objectives across a broad range of interests.

5W practice areas include Consumer Brands, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Beauty, Entertainment, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, and digital strategy. Resourceful, innovative, and nimble, we work hard, think big, and deliver successful, game-changing results.

We are resourceful, and known for public relations programs and a novel approach. The age of social media and nonstop reporting means we exist in an environment that is quick to jump to conclusions. Information zips through the virtual environment with opinions formed in just seconds.

5W's team of 120 knowledgeable, tenacious, and passionate professionals understand how to leverage any story, and direct the conversation to your best advantage. As our name suggests, 5W digs into the essential questions, the "Who," "What," "When," "Where," and "Why," of your needs - the answers drive our Public Relations programs, which are built around compelling stories that resonate.

We develop and execute novel and fresh ways for our clients to connect with their target audiences in memorable ways. As a result, we measurably increase the positive results of their communication efforts. Our diverse roster of client experience includes Sparkling ICE, Medifast, Walgreens/Duane Reade, DigitalOcean, KRUPS, Anheuser Busch, Camp Bow Wow, L'Oreal, AEROSOLES, Jane Iredale, T-Fal, GoHealth, Cold-EEZE, Zeta Interactive, and other publicly traded companies, consumer brands, government agencies, academic institutions, and personalities.

Our programs lead to award winning recognition, including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and Digital/Social Media Campaign of the Year, among others.

PR trade magazines rank 5WPR as one of the 20 largest independent U.S. PR Firms, and a top 10 independent NY PR Agency.

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