“PR is a mix of journalism, psychology and lawyering – it’s an ever-changing and always interesting landscape” - Ronn Torossian, Founder & CEO 5W Public Relations
We live in a fast world; people move fast, relationships are often virtual, and trust is hard-won. The news cycle is measured in seconds and everyone is bombarded with hundreds of messages from the moment we wake.
5W Public Relations (5W) exists to help the companies, people and issues we work with get the attention and respect they deserve in a noisy, crowded world. We think on our feet, relentlessly uncover opportunities and never lose sight of our clients’ goals. We are known for full-service public relations programs, big ideas, smart, create resourceful programs and people that deliver game-changing results.
Headquartered in New York, with an office in Los Angeles, 5W is one of the 25 largest independent Public Relations firms in the U.S. We have won many awards, including PR Agency of the Year, and have been named to the Inc. 500 list of fastest growing companies.
Founded in 2003, and named the nation's fastest growing PR agency three years in a row, 5W is a full-service communications firm with core competencies in all aspects of public relations including B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality); B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications); Public Affairs, Government Relations and Crisis Communications
We pride ourselves on the diversity of our client roster, with experience including Whole Foods, Cantor Fitzgerald, Coca-Cola, Microsoft, Barnes & Noble Online, Walgreens/Duane Reade, Sparkling Ice, Medifast, Anheuser Busch, Fortune 100 mainstay EDS, Jane Iredale, Aerosoles, Group SEB, Shiseido, Weatherproof Garment Company, a plethora of publicly traded companies, and a variety of other global interests, national corporations and consumer brands, high-profile individuals, regional businesses, government agencies and academic institutions.
Named after the five W’s of journalism, 5W’s process distills our clients’ narratives and we activate fully integrated programs that resonate. We deliver results.
In today's saturated media world, attention may very well be the most valuable form of currency. It takes experience, expertise and innovative thinking to deliver your message in the manner and medium you want.
Our expertise encompasses a variety of practice areas, including corporate communications, technology marketing, consumer products, sports & entertainment PR, beauty PR, fashion PR, lifestyle PR, digital media, healthcare, crisis PR, public affairs/government relations, and special events.
A results-driven communications firm, we attribute our success to the relationships we have with members of the media, including reporters, columnists, editors, bookers and producers, daily newspapers, magazines, consumer publications, business publications, wire news services, bloggers, digital media, radio and international media.
5W is a creative, smart and engaging PR agency, with intimate relationships far beyond media, including government entities, celebrities, and influencers that can increase our clients’ return on engagement and marketing investment.