We live in a fast world; people move fast, relationships are virtual, loyalty is fleeting and trust is hard-won. The news cycle is measured in seconds – on a slow day – and we are bombarded with hundreds of messages from the moment we wake.
5W Public Relations (5W) exists to help the companies, people and issues we work with get the attention and respect they deserve in a noisy, crowded world. We think on our feet, relentlessly uncover opportunities and never lose sight of our clients’ goals.
We’re known for big ideas, smart, resourceful programs and people that deliver game-changing results.
Headquartered in New York, with an office in Los Angeles, 5W has been named to the Inc. 500 list of fastest growing companies and is one of the 25 largest Public Relations firms in the U.S.
Founded in 2003, and named the nation's fastest growing PR agency three years in a row, 5W is a full-service communications firm with core competencies in all aspects of public relations including B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality); B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications); Public Affairs, Government Relations and Crisis Communications
We pride ourselves on the diversity of our client roster, with experience including Whole Foods, Cantor Fitzgerald, Coca-Cola, Microsoft, Barnes & Noble Online, EL AL Airlines, Evian Natural Spring Water, Anheuser Busch, IHOP, Harrah's Entertainment, Fortune 100 mainstay EDS, VeriSign, Phillips-Van Heusen, Urban Retail Properties, Jane Iredale, Ahava Skin Care, McDonald's, Three Olives Vodka, The Ice Rink at Rockefeller Center, 530 store retail chain United Retail Group/Avenue Stores, The Loews Regency, Vail Resorts, Shiseido, Weatherproof Garment Company, celebrities, Bad Boy Worldwide Entertainment Group, a plethora of publicly traded companies, and a variety of other global interests, national corporations and consumer brands, high-profile individuals, regional businesses, government agencies and academic institutions.
In today's saturated media world, attention may very well be the most valuable form of currency. It takes experience, expertise and innovative thinking to deliver your message in the manner and medium you want.
Our expertise encompasses a variety of practice areas, including corporate communications, technology marketing, consumer products, sports & entertainment PR, beauty PR, fashion PR, lifestyle PR, digital media, healthcare, crisis PR, public affairs/government relations, and special events.
A results-driven communications firm, we attribute our success to the relationships we have with members of the media, including reporters, columnists, editors, bookers and producers, daily newspapers, magazines, consumer publications, business publications, wire news services, bloggers, new media outlets, radio and international media.
5W is a creative, smart and engaging PR agency, with intimate relationships far beyond media, including government entities, celebrities, and influencers that can increase our clients’ return on engagement and marketing investment.