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5W Public Relations Agency Blog

Create Viral Campaigns with Measurable Results using the Ripple Marketing Effect


Any marketing director will admit that their primary focus is to consistently create content that will achieve viral status; however, far too many marketing campaigns are using “hit or miss” content strategies that may or may not produce viral content. There is a proven method that when appropriately applied can produce consistent and measurable results […]

By |August 5th, 2015|Digital Media PR, Public Relations|

9 Unique Ways to Be Happy and Fulfilled at Work


According to a recent LinkedIn report, 70 percent of American workers are disengaged at work. This means that they aren’t working to their fullest potential. Even worse, this results in almost half of all hires failing within 18 months.

The good news is that there are proven, effective ways to be happy and fulfilled at work. […]

By |July 23rd, 2015|5W PR Workplace|

How to Stand Out In a Niche Food Market


The food and restaurant industry is a growing field that still has room for a great deal of growth. The secret is to find a niche in which you have an intellectual advantage, and of course, a superior product! 5W deals with many food and beverage companies, we love crafting stories for companies in their […]

By |July 9th, 2015|Food & Beverage, Public Relations|

Quarter 3 Trends in Public Relations


Apologies to George Gershwin and DuBose Heyward for refuting lyrics to “Summertime,” the show tune from Broadway’s “Porgy and Bess.”

The livin’ may be easy for some when the third business quarter kicks in–it’s summer after all–but for public relations professionals, there’s no let-up from July to September. In terms of Public Relations trends, the […]

By |July 6th, 2015|Digital Media PR, Industry News, Public Relations|

Growing Gourmet: Key Takeaways from 5WPR’s Food and Beverage Event


Last night, 5W Public Relations’ Food, Beverage and Restaurant & Hospitality Division hosted a thought leadership and insight-sharing event, “Growing Gourmet,” at the close of the Specialty Food Association’s Summer Fancy Food Show.

With over 40 guests in attendance, the event featured a panel discussion with industry experts George Duran, celebrity chef & author of “Take this Dish and Twist […]

By |July 1st, 2015|5WPR News, Food & Beverage|

Creating a Better Balance: Master your Work-Life Balance in the PR Industry


The public relations industry has some of the most involved jobs that take nearly all the time an individual can find. From pitching, growing a relationship with a journalist or keeping in contact with your client; we rarely find time to relax while at work.
But, what are some ways a PR professional can achieve an […]

By |June 29th, 2015|Inspiration, Public Relations|

4 Things You Must Include In Your Pre-launch Checklist

In a previous post, we highlighted how your company can benefit from tying in a product/company launch with PR – and the huge ROI that comes with the strategy. Today, we will break down several crucial aspects that your company must include on their pre-launch checklist. Creating a business plan requires more work than many people […]

By |June 10th, 2015|Public Relations, Startups|

Creating Positive Results for Your Medical Doctor PR Campaign

Doctors, hospital professionals and anyone in the medical field spends a lot of time and energy learning their craft. PR pro’s do the same. As soon as your practice can manage the cost, bring in someone with Public Relations skills to ease your concerns and get you doing what you do best full time. Don’t worry, […]

By |June 8th, 2015|Branding, Healthcare, Public Relations, Technology Marketing|