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Media Relations, Public Relations/January 17th, 2017/

How to Measure PR?

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? After all, for an expensive service, […]

Digital Media PR, Technology Marketing/January 2nd, 2017/

Using Keyword Research to Boost your PR Campaign

Digital marketing simply wouldn’t be the same with keyword research and PR. Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. Here’s […]

Public Relations, Social and Digital Media, Social Media Agency/December 19th, 2016/

How Social Media Changed Communication

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they […]

Public Relations/December 5th, 2016/

Baby Product Marketing: How PR Can Make your Kid Product a Success

Selling baby products can be a tough market, but it can also be profitable. Keep this in mind: there will always be a need for […]

Digital Media PR, Public Relations/November 28th, 2016/

Persuasion in PR

Why is persuasion important?  When you are trying to influence people you need to not only sell yourself but help consumers understand how your product […]

Branding/November 21st, 2016/

Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations

Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. They made handcrafted beers and delivered them to a thriving downtown area […]

Digital Media PR, Public Relations/November 16th, 2016/

How The Worlds Of PR and SEO Benefit Each Other

The world of marketing is rapidly changing. With the advent of digital communication and the explosion of social media, it is no surprise that things […]

Consumer Products, Digital Media PR, Public Relations/November 2nd, 2016/

Shopper PR: Using Public Relations to Target Customers

Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and […]