The Easiest Ways to Capture the Growing Mobile Market

The Easiest Ways to Capture the Growing Mobile Market

People frequently rely on the convenience of mobile devices to search for businesses and make purchases. Make sure that when they search for your product or service, they can easily find you and purchase what you sell. Mobile use offers unique opportunities to attract and win over customers. Here are five easy ways to utilize mobile marketing for your business. Think In Terms Of Speed Optimize your website to load quickly and effortlessly on mobile ... Read More »

Derek Jeter the PR Mastermind: Re2pect the Master

Derek Jeter the PR Mastermind: Re2pect the Master

Derek Jeter had his 20 year professional baseball career come to an end this season. While he is widely regarded for being one of the best players in the history of the sport, Derek Jeter has also built an extremely positive public image during his playing career. In an age where most sports stars are getting arrested or caught using illegal steroids, Derek Jeter has maintained his clean cut image throughout his entire career, and he ... Read More »

Everything You Need to Know About Facebook Atlas

Everything You Need to Know About Facebook Atlas

Before Atlas, there were cookies, tiny fistfuls of data requested by a website and stored on a user’s computer. They carry information either from site session to the next or from one website to another. They are trail blazes, mementos, website digital inscriptions that say, “X was here.” But cookies crumble when an Internet user switches from his business laptop to his smartphone, a public hotel desktop, or a friend’s tablet. Cookies only work per ... Read More »

Rowenta Beauty & 5WPR: Pretty Perfect Partners

Rowenta Beauty & 5WPR: Pretty Perfect Partners

When it comes to Beauty PR and Hair Care, 5W and Rowenta Prove to be Pretty Perfect Partners Thanks to top-tier clients and successful campaigns, 5WPR has become an industry leader in the beauty PR arena. Continuing our successful year, this week saw us pick up more accolades at the PR News Agency Elite Awards in New York City. Our work on the campaign for Rowenta Beauty earned the agency’s consumer beauty division a prestigious ... Read More »

PR Professional’s Guide to Content Marketing

PR Professional’s Guide to Content Marketing

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives ... Read More »

“Pink for a Purpose”: 5W Breast Cancer Event Raises Awareness and Funds

“Pink for a Purpose”: 5W Breast Cancer Event Raises Awareness and Funds

Last Friday, in honor of Breast Cancer Awareness month, the 5W Health & Beauty teams held the “Pink for a Purpose” in-office fundraiser and bake sale event. The event raised money for the cause. Having agreed to match any amount raised, 5WPR CEO Ronn Torossian, matched the money raised in the office. After what was a highly successful Breast Cancer Awareness fundraiser, 5WPR would like to thank everyone who attended the event and donated to the ... Read More »

Quarter 4 Trends in PR, Social Media and Marketing

Quarter 4 Trends in PR, Social Media and Marketing

The worlds of social media, online marketing and public relations are fast paced and constantly evolving. In order to stay competitive in these fields, it’s essential to keep up with the latest news and happenings. With the biggest sales days ahead of us, it’s important to keep up to date on the latest trends. Without remaining relevant and up-to-date with your strategy, you are allowing competitor’s to gain an advantage over you in the last ... Read More »

Facebook Edge Rank & How to Increase your Post Reach

Facebook Edge Rank & How to Increase your Post Reach

In order to increase interest in its paid post initiative, Facebook continues to find ways to decrease the reach of organic posts. One of its most successful efforts has been the Facebook Edge Rank system. What is the Facebook Edge Rank system? The number of likes on your Facebook page used to determine the amount of reach that you had. This is no longer the case. In order to have any kind of reach, your ... Read More »

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