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5WPR News/July 10th, 2017/

6 Reasons Why Every Company Should Work With Influencers

Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. There are many reasons for that, let’s cover […]

Digital Media PR, Public Relations, Social and Digital Media/June 27th, 2017/

Influencer PR: Where Public Relations and Social Media Intersect

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least […]

5W PR Workplace, Agency Life/June 12th, 2017/

My Favorite Work Perk: Convenient Showers and Changing Rooms

5W Public Relations employees are passionate about their work and their interests. Agency life is busy, and we know how important it is for us all to take a break and pursue the hobbies we love in our free time. We’re so happy to hear that one of our facilities – the showers – has made life so much easier for Marijana G., one of our Consumer executives, who says the office showers have enabled her to make the most of her free time.

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Crisis Communications, Crisis PR/June 6th, 2017/

Regaining Public Trust After a Crisis

Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing […]

5WPR News, Public Relations/May 16th, 2017/

PR Recap: International Home + Housewares Show – 2017

Back soreness, achy feet, jelly legs and 30,000 FitBit steps. Ran a half marathon, you ask? Nope! Just conquered The International Home + Housewares Show.

With […]

Branding, Travel & Hospitality/April 4th, 2017/

All Hotels Need a PR Plan

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. […]

Consumer Products, Media Relations, Technology Marketing/March 27th, 2017/

Why PR is so Important for Consumer Electronics

Electronics are applicable to all walks of life. With the emergence of influencer marketing, it’s vital that your brand is on point with its PR […]

Corporate & Technology, Public Relations/March 24th, 2017/

Data Science and Big Data Experts Wanted for Marketing and PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Big Data and digital understanding […]