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5W Public Relations Agency Blog

PR Strategy For Your Company After A Product Recall

A major product recall can become a nightmare for your company. Having your name appear in the media in an unflattering light can take the wind out of many strong brands. The bad press your business receives cannot be avoided after a recall, but you can meet a recall with wise PR moves. A PR firm can guide […]

By |September 23rd, 2015|Crisis PR|

International PR Strategies to Grow Your Business Around the World

Public relations is a massive industry, and your business must invest in public relations at home and abroad. You are clear on what works in the American market, but you have customers all over the world who want to love your products and services. You must use varying strategies overseas to market your company, and […]

By |September 15th, 2015|Public Relations|

Create Viral Campaigns with Measurable Results using the Ripple Marketing Effect


Any marketing director will admit that their primary focus is to consistently create content that will achieve viral status; however, far too many marketing campaigns are using “hit or miss” content strategies that may or may not produce viral content. There is a proven method that when appropriately applied can produce consistent and measurable results […]

By |August 5th, 2015|Digital Media PR, Public Relations|

9 Unique Ways to Be Happy and Fulfilled at Work


According to a recent LinkedIn report, 70 percent of American workers are disengaged at work. This means that they aren’t working to their fullest potential. Even worse, this results in almost half of all hires failing within 18 months.

The good news is that there are proven, effective ways to be happy and fulfilled at work. […]

By |July 23rd, 2015|5W PR Workplace|

How to Stand Out In a Niche Food Market


The food and restaurant industry is a growing field that still has room for a great deal of growth. The secret is to find a niche in which you have an intellectual advantage, and of course, a superior product! 5W deals with many food and beverage companies, we love crafting stories for companies in their […]

By |July 9th, 2015|Food & Beverage, Public Relations|

Quarter 3 Trends in Public Relations


Apologies to George Gershwin and DuBose Heyward for refuting lyrics to “Summertime,” the show tune from Broadway’s “Porgy and Bess.”

The livin’ may be easy for some when the third business quarter kicks in–it’s summer after all–but for public relations professionals, there’s no let-up from July to September. In terms of Public Relations trends, the […]

By |July 6th, 2015|Digital Media PR, Industry News, Public Relations|

Growing Gourmet: Key Takeaways from 5WPR’s Food and Beverage Event


Last night, 5W Public Relations’ Food, Beverage and Restaurant & Hospitality Division hosted a thought leadership and insight-sharing event, “Growing Gourmet,” at the close of the Specialty Food Association’s Summer Fancy Food Show.

With over 40 guests in attendance, the event featured a panel discussion with industry experts George Duran, celebrity chef & author of “Take this Dish and Twist […]

By |July 1st, 2015|5WPR News, Food & Beverage|

Creating a Better Balance: Master your Work-Life Balance in the PR Industry


The public relations industry has some of the most involved jobs that take nearly all the time an individual can find. From pitching, growing a relationship with a journalist or keeping in contact with your client; we rarely find time to relax while at work.
But, what are some ways a PR professional can achieve an […]

By |June 29th, 2015|Inspiration, Public Relations|