Creating the Ultimate Pinterest PR Campaign

Creating the Ultimate Pinterest PR Campaign

Countless articles have been written on the importance of sites like Twitter and Facebook to bring customers to your business, but one of the most often neglected is also one of the highest trafficked website on the Internet. Pinterest is growing by the day and drives more traffic than staples like Google+, Twitter, LinkedIn, and Reddit manage combined. With numbers that top many of the traditional social media sites, if your company doesn’t have a ... Read More »

The Art of Storytelling for Startups

The Art of Storytelling for Startups

Why Tell Stories? The first few years of this decade have proven to be a bullish time for those who are able to combine technical expertise with business acumen and successfully build a start-up from the ground up (ideally in Silicon Valley). However, this gold rush has not been isolated to the first few companies who had access to the Valley’s network of investors. Rather, the market has become incredibly attractive to a wide variety of ... Read More »

5W Insights: September 2014 – Biggest Marketing Trends

5W Insights: September 2014 – Biggest Marketing Trends

  September 2014 Marketing Trends to Keep You Ahead of the Game Keeping an eye on the changes and trends happening in the global business environment can mean keeping a competitive advantage for your company. As we reflect on the trends that shaped the past quarter, the time is now for businesses to evaluate and implement the latest marketing and business developments in order to stay ahead of the game. 5W CEO, Ronn Torossian, weighs ... Read More »

Using Targeted PR to Increase Workplace Giving

Using Targeted PR to Increase Workplace Giving

The workplace is a great place to collect donations for nonprofit organizations. However, a recent trend has seen a decrease in the amount being given. Ronn Torossian says that there are many reasons for this, and there are several ways that nonprofits can partner with workplaces to increase the amount given. Several areas can be targeted with PR campaigns to make people more likely to give to nonprofits. Targeted Public Relations Campaign Communication is essential ... Read More »

Doing Back to School Marketing the Right Way

Doing Back to School Marketing the Right Way

The back to school season is one of the biggest shopping seasons of the year, second only to Black Friday. This year, in particular, the back to school season poses a huge opportunity for marketers and brands to capitalize on the late August/early September shopping surge. A recent survey conducted by the International Council of Shopping Centers (ICSC) noted that consumers today are feeling more confident in the economy than they were at the same ... Read More »

Duane Reade: Leading the Way in Content Marketing

Duane Reade: Leading the Way in Content Marketing

When most people think about Duane Reade, the image that comes to mind is its ubiquitous presence on the streets of New York. What people might be more surprised to find out about this relatively small chain of convenience stores (just 256 locations, though it is a subsidiary of Walgreens) is how it continues to punch above its weight in the area of content marketing. For instance, even a competitive giant like CVS has a ... Read More »

The Questions that ALL Startups Must Answer

The Questions that ALL Startups Must Answer

Building a business from the ground up takes a lot of work, but you think you know that already. You’ve heard all the clichés, and you’ve been to at least some of the seminars and webinars for Startups. Maybe you’ve even read a book or five. Well, started reading them at least; the same way people read “A Tale of Two Cities” or “Atlas Shrugged” in college. But if everyone who started building a business ... Read More »

Is Wearable Tech the Future of Consumer Technology?

Is Wearable Tech the Future of Consumer Technology?

The technological advances for consumers seem to be coming thick and fast. The advent of “wearable” technology offers a new way of implementing some of these features. The new smart watches are providing yet another way for individuals to stay connected, find their way, monitor their health and be entertained with greater convenience and style. The Smart Watch Technology The advent of smart watch technology began in 1998, when Steve Mann invented the first watch ... Read More »

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