5W PR Agency Logo
HOME 5WPR Facebook Profile Follow 5W Public Relations on Twitter Follow 5WPR on Google Plus 5WPR Blog Contact Us|212.999.5585|Info@5wpr.com

5W Public Relations Agency Blog

The One “Must Learn” Rule Programmers Can Teach To PR Professionals

Technology Public relations professionals should take a cue from what programmers learned through failed attempts and revisions, making tech communications easy for anyone to understand.

Best practice in software development involves seeing the end product from the user’s perspective, before you write a single line of code. While many programmers build products that run smoothly for […]

By |November 18th, 2015|Technology PR|

PR For Cloud Computing: 5WPR & Taking Your Goals To The Next Level

Cloud computing has impacted virtually every industry sector, offering location-free, scalable solutions to software and communications problems previously considered insurmountable. Though their output runs the spectrum of goods and services from A-Z, companies choosing to invest in cloud computing services share common ground as each aims for industry leadership, staying ahead of the technological curve […]

By |November 9th, 2015|Technology Marketing, Technology PR|

Quarter 4 Trends in PR, Social Media and Marketing

The worlds of social media, online marketing and public relations are fast paced and constantly evolving. In order to stay competitive in these fields, it’s essential to keep up with the latest news and happenings. With the biggest sales days ahead of us, it’s important to keep up to date on the latest trends. Without […]

🔥🔥 5W PR Helps Break Tomato World Record 🔥🔥

The hustle and bustle of Times Square was interrupted on October 13th – by a salad. For the 20th anniversary of client Lycored, the 5WPR wellness team created and coordinated an event to spread the client’s mission to cultivate wellness. The team celebrated the milestone during October’s National Tomato Month with a Guinness World Record […]

By |October 29th, 2015|5WPR News, Food & Beverage|

4 Ways To Ensure Being Hacked Doesn’t Turn Into A PR Nightmare

With an estimated 10 million cyber attacks a day, the question isn’t if a company will get hacked, it’s about how to handle it when it does. As was seen with Target’s own security breach, a poorly handled reaction can result in trust being lost in the company, and both stock and sales will plummet.

Businesses […]

By |October 27th, 2015|Crisis PR|

Crafting the Message for the Leading Spirits Brands

As you know, there are a lot of buzzwords used in wine and spirits marketing today, but what do these words actually tell consumers about the products?
What influence do they have on purchasing?
For example, recent research from The Harris Poll shows that 60 percent of consumers think the words “handmade” or “handcrafted” communicate that […]

By |October 23rd, 2015|Food & Beverage|

PR Services are Changing

Let’s face it, traditional PR services are changing; making way for a digital first approach to many PR Agency service offerings. One of the interesting things about current changes is we see them from a time-lapse view more and more. Social media and the internet have catapulted the pace, and we must learn to adapt. Here […]

By |October 21st, 2015|Industry News, Public Relations|

How to Build Strong Rapport with Your Customer Base

For many consumer facing companies, customers are the lifeblood of their success. They’re what keeps a business thriving and successful, so it would only make sense for companies to build a strong rapport with their customer base. Simple as it may sound, building meaningful relationships with people takes time, effort and strong Consumer PR. Maintaining those […]

By |October 21st, 2015|Consumer - Lifestyle, Consumer Products|