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5W Public Relations Agency Blog

5WPR Named 2016 Gold SABRE Finalist!

On Monday, the Holmes Report released the finalists for its 2016 SABRE Awards, honoring agencies for Superior Achievements in Branding, Reputation and Engagement.

We are thrilled that 5WPR has been named a 2016 Gold SABRE Awards finalist for our beauty division’s blogger outreach program on behalf of client jane iredale!

This is a fantastic accomplishment for our […]

By |April 19th, 2016|Beauty & Fashion|

Getting Trendy with Fashion PR

For the chic and trendy public relations specialist, fashion PR can seem like the calling of a lifetime. However, for those with no special interest in the world of fashion and beauty, doing well in the field will prove difficult.

Fashion-conscious people share different values, priorities, and even different disposable incomes from the rest of the […]

By |April 18th, 2016|Beauty & Fashion, Public Relations|

Integrated Public Relations: When PR Meets Marketing

In the past, public relations and marketing existed in separate and very distinct spheres. Public relations specialists mostly entailed media relations and crafting press releases, while marketing involved boosting sales through brand visibility.

Today, in spite of opposition from many “purist” PR specialists, the lines between marketing and PR have blurred. Now public relations, like marketing, […]

By |April 14th, 2016|Public Relations|

Top Trends from SXSW

The SXSW Interactive Festival has long been a test bed for new trends that frequently capture global attention. The most anticipated subjects and hottest new trends being discussed at this year’s festival offer a glimpse of the new technologies and social trends that may be just around the corner. In addition to making waves at […]

By |April 3rd, 2016|Public Relations|

Sentiment Analysis is an Important PR Tool


In developing your public relations program, if you fail to include sentiment analysis, you have denied yourself a vital, dynamic metric to define and promote success.

Why? Because you need to KNOW, not assume, the attitude of an individual after interacting with a situation or message. Sentiment analysis is the “process of computationally identifying and categorizing […]

By |March 18th, 2016|Digital Media PR, Public Relations|

Corporate Communications – How it Was v. How it is

Just taking a look at where we are today when a PR Agency arranges to have his client do an interview for publication. The interesting thing is that how it was, was not really that long ago. We’ve seen massive changes in all areas of media, content, and how PR is done effectively even in […]

By |March 17th, 2016|5WPR News, Corporate & Technology|

Top Trends from Expo West 2016

Expo West if a trade show for those who are passionate about healthful living, sustainable food sources, non-GMO, and other environmentally responsible foods, and the number of people who have such a passion is growing exponentially this year. While Expo West certainly has a progressive feel, it’s not a new event, since it’s been around […]

By |March 17th, 2016|Branding, Industry News|

The Agency Life: Get to Know the 5W Culture

PR isn’t easy.

If you’re anything like most public relations professionals, in the early stage of your career you may have had a romanticized notion of what your path would be like. Maybe you dreamed of finding the perfect job with a perfect boss and a perfect schedule right out of the gate.

And if you’re like […]

By |March 11th, 2016|5W PR Workplace, Agency Life, Public Relations|