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5W Public Relations Agency Blog

Using PR to Increase Awareness of Travel and Hospitality Destinations

Keeping tourist destinations hot and relevant is the where tourism and hospitality meet public relations. PR can raise the profile of emerging destinations and enhance the prestige of established ones. In either case, having a PR professional position a destination will make or break bookings and attendance.

Here are seven Public Relations tips to increase the […]

By |May 8th, 2015|Branding, Public Relations, Travel & Hospitality|

What is a Press Release?


Since a press release can offer any business many benefits and be a powerful tool for marketing, it is important for public relations professionals to know how to use them strategically. A condensed article that highlights something newsworthy or interesting about a company or organization is what makes up a press release. It is written […]

By |April 7th, 2015|Digital Media PR, Public Relations|

What Can Public Relations Professionals Learn From Mad Men?


It’s insane to think that we are about to say goodbye to Mad Men forever. The show about a 1960s advertising agency completely revolutionized television and was a massive hit for AMC. Week after week, the series captivated viewers with the professional and personal lives of the employees of fictitious ad agency Sterling Cooper.

Although the […]

By |April 6th, 2015|Agency Life, Branding, Public Relations|

How to Grow, Foster and Maintain a Relationship with a Journalist in Public Relations


As a PR practitioner, you are probably aware that the success of the organization that you represent mainly depends on media relations. A journalist who is affiliated with an important outlet is the one who disseminates the message of your organization to the masses.
The Nature of the Working Relationship Between PR Professionals and Journalists
PR professionals […]

By |April 2nd, 2015|Agency Life, Branding, Digital Media PR, Public Relations|

5W INSIGHTS: April 2015 – Crafting Integrated Launches

Closer Look: 5W’s Store Opening for airweave Builds Awareness & Engagement Within U.S. Market

Seeking to educate consumers and drive sales following its U.S. launch in February, airweave, the leading manufacturer of premium bedding toppers and pillows in Japan, tasked 5W’s consumer team to craft and execute the opening of its flagship store in SoHo, NYC. […]

By |April 1st, 2015|5WPR News, Agency Life, Branding|

Trend Setters More Valuable than Ever on Social Media


Making an impact on social media is harder for brands now than it ever has been before. Every social media channel is filled with people trying to make an impact and resonate with potential clients. A recent study from the Journal of Consumer Research has found that people who are active in social media are […]

Creating a Winning B2B Content Marketing Strategy

Implementing and managing a winning B2B content marketing strategy is a way to build clout of any business or brand you want to grow. Understanding how to work with a B2B, or business to business content marketing strategy gives you the ability to create a recognized and credible brand regardless of the industry you represent.
Know […]

By |March 23rd, 2015|Branding, Digital Media PR|

What is Necessary For PR in 2015

Many public relations specialists are realizing that they need to update their skill set and services to remain competitive in an intense, crowded market. Here at 5WPR, we recognize the importance of maintaining a cutting edge, contemporary outlook towards the world of public relations. As a result, we’ve integrated numerous new strategies and techniques to […]