Public Relations Campaign to Lead your Organic Search Strategy

Public Relations Campaign to Lead your Organic Search Strategy

These days, more and more business owners are using the internet to sell their goods and services. Yet in many cases, these company leaders are not familiar with the latest organic search trends and strategies that would enable them to increase conversion rates and reach a broader base of prospective clients. For example, studies now indicate that the quality of content plays a much more primary role in delivering search results than a webmaster’s technical acuity. ... Read More »

The Complete Guide to PR Stunts

The Complete Guide to PR Stunts

A PR or Publicity stunt is a big professional or amateur public relations event intended to attract as many people as possible to a cause or product. The intention can be to raise financial contributions or just increase awareness of a specific issue. What Makes a Successful PR Stunt? A successful publicity stunt depends on three factors: 1. Community Involvement. A stunt isn’t a failure if there are only a few participants, but the more ... Read More »

SEO & PR: The Future of Digital Marketing

SEO & PR: The Future of Digital Marketing

The notion that PR is the new SEO may seem strange, until you consider how drastically the search engine landscape has changed in recent years. Many website owners cringe in anticipation every time Google announces a new update to its search engine algorithm. In the last few years, the Panda, Penguin and Hummingbird updates hit many sites especially hard. Google has just recently announced a new update to Penguin, which first launched in 2012. With ... Read More »

5W Insights: November 2014 – PR Agency Elite Awards Winner

5W Insights: November 2014 – PR Agency Elite Awards Winner

 m November 2014 5W 2014 PR Agency Elite Awards Winner The agency continues to enjoy an award winning year, after further success at the PR News’ Agency Elite Awards 2014. The ceremony, held at the Grand Hyatt in New York City, saw 5W pick up awards in the ‘Marketing to Women’ and ‘Marketing to Latinos’ categories, and also receive honorable mentions in the ‘Product Launch’ Business to Business and ‘Digital/Social Media’ categories. For the ‘Marketing to ... Read More »

When Strategy Meets Sales: 6 PR Tips for Driving Sales

When Strategy Meets Sales: 6 PR Tips for Driving Sales

Someone once said, “it’s not your customer’s job to remember you, it’s your obligation to make sure they don’t have the chance to forget you”.  As the online landscape continues to change, making your mark and achieving greater sales is more challenging than ever. With the drive to attract and retain consumers becoming more competitive, PR firms are working harder than ever to strengthen the relationship of companies with their consumers. Being visible in a ... Read More »

The Easiest Ways to Capture the Growing Mobile Market

The Easiest Ways to Capture the Growing Mobile Market

People frequently rely on the convenience of mobile devices to search for businesses and make purchases. Make sure that when they search for your product or service, they can easily find you and purchase what you sell. Mobile use offers unique opportunities to attract and win over customers. Here are five easy ways to utilize mobile marketing for your business. Think In Terms Of Speed Optimize your website to load quickly and effortlessly on mobile ... Read More »

Derek Jeter the PR Mastermind: Re2pect the Master

Derek Jeter the PR Mastermind: Re2pect the Master

Derek Jeter had his 20 year professional baseball career come to an end this season. While he is widely regarded for being one of the best players in the history of the sport, Derek Jeter has also built an extremely positive public image during his playing career. In an age where most sports stars are getting arrested or caught using illegal steroids, Derek Jeter has maintained his clean cut image throughout his entire career, and he ... Read More »

Everything You Need to Know About Facebook Atlas

Everything You Need to Know About Facebook Atlas

Before Atlas, there were cookies, tiny fistfuls of data requested by a website and stored on a user’s computer. They carry information either from site session to the next or from one website to another. They are trail blazes, mementos, website digital inscriptions that say, “X was here.” But cookies crumble when an Internet user switches from his business laptop to his smartphone, a public hotel desktop, or a friend’s tablet. Cookies only work per ... Read More »

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