Latest Post

Public Relations/December 5th, 2016/

Baby Product Marketing: How PR Can Make your Kid Product a Success

Selling baby products can be a tough market, but it can also be profitable. Keep this in mind: there will always be a need for […]

Digital Media PR, Public Relations/November 28th, 2016/

Persuasion in PR

Why is persuasion important?  When you are trying to influence people you need to not only sell yourself but help consumers understand how your product […]

Branding/November 21st, 2016/

Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations

Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. They made handcrafted beers and delivered them to a thriving downtown area […]

Digital Media PR, Public Relations/November 16th, 2016/

How The Worlds Of PR and SEO Benefit Each Other

The world of marketing is rapidly changing. With the advent of digital communication and the explosion of social media, it is no surprise that things […]

Consumer Products, Digital Media PR, Public Relations/November 2nd, 2016/

Shopper PR: Using Public Relations to Target Customers

Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and […]

Branding/October 17th, 2016/

How to Master Rebranding

Rebranding is a challenging and exciting point in a brand’s lifetime. It signals the beginning of a new chapter for the brand, but if not […]

Public Relations, Social and Digital Media/October 6th, 2016/

5 Ways Social Media has Changed Public Relations

Over the past decade, the field of public relations has undergone a lot of changes. Many different aspects of technology and communication advancements led to […]

Branding, Public Relations/September 24th, 2016/

How Community Management can Impact your Brand

Many people think of a community manager and social media manager as one and the same. However, there is a distinct difference between the two. […]