Latest Post

Branding, Travel & Hospitality/April 4th, 2017/

All Hotels Need a PR Plan

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. […]

Consumer Products, Media Relations, Technology Marketing/March 27th, 2017/

Why PR is so Important for Consumer Electronics

Electronics are applicable to all walks of life. With the emergence of influencer marketing, it’s vital that your brand is on point with its PR […]

Corporate & Technology, Public Relations/March 24th, 2017/

Data Science and Big Data Experts Wanted for Marketing and PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Big Data and digital understanding […]

Food & Beverage/March 21st, 2017/

Kombucha, Probiotics, and Plant-based everything—Oh My!

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. The […]

5W PR Workplace, Agency Life/March 13th, 2017/

Making the Most of Company Culture

The purpose of your company culture is not entirely about having happy employees; it’s also about strategy, and happy employees is often a positive by-product.  […]

Branding, Social and Digital Media/February 7th, 2017/

Influencer Marketing: Amplify your Brand and Drive Targeted Traffic

When you’re looking at ways to market your business, one term you may have heard at one point or another is influencer marketing. If you […]

Media Relations, Public Relations/January 17th, 2017/

How to Measure PR?

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? After all, for an expensive service, […]

Digital Media PR, Technology Marketing/January 2nd, 2017/

Using Keyword Research to Boost your PR Campaign

Digital marketing simply wouldn’t be the same with keyword research and PR. Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. Here’s […]