What the NFL Can Teach The World About Marketing

What the NFL Can Teach The World About Marketing

The NFL is the most profitable and relevant sporting league in the history of the world. They have created a 365 day calendar that is so full of events that they never leave the spotlight for very long. When your business wants to take some tips from the NFL, you need to be willing to change as the NFL has. The Beginning There was a time when the NFL had a 15-week season, a draft ... Read More »

5W Insights: February 2015 – Blizzard Business

5W Insights: February 2015 – Blizzard Business

 m February 2015 Blizzard BusinessHow Smart New York Businesses Navigated the Storm Last week’s snow brought transit, operational and communications challenges to companies in the North East. It also brought communications opportunities, for organizations savvy enough to move quickly and leverage messaging as the storm approached. While companies like Uber and Lyft ran price surges around the storm, 5W client the Greater New York Taxi Association announced that they would be offering free fares for emergency responders, the ... Read More »

Top 5 Trends From CES

Top 5 Trends From CES

Every year, technology enthusiasts look forward to finding out what the coming trends will be at the international Consumer Electronics Show, and every year they are amazed by what they see. This year is turning out to meet expectations in every way, and the top 5 trends emerging from the convention are certain to shape the tech industry in the coming years. Anyone who is lucky enough to get a CES badge probably already knows ... Read More »

5W Insights: January 2015 – A Look Inside the Agency

5W Insights: January 2015 – A Look Inside the Agency

Click to view 5W PR’s Newsletter on a mobile device   m January 2015 A Look Inside the Agency 5W Public Relations exists to help the companies, people and issues we work with get the attention and respect they deserve in a noisy, crowded world. Consistently thinking on our feet, relentlessly uncovering opportunities and never losing sight of our clients’ goals, 5W is known for full-service public relations programs, big ideas, smart, creative resourceful programs and people that deliver ... Read More »

How PR Can Help You REALLY Launch Your Product or Idea

How PR Can Help You REALLY Launch Your Product or Idea

If you are planning to launch a new product or business, you need an effective  public relations strategy to tell the world about your endeavor. You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is ... Read More »

Using Social Media to Propel your Marketing

Using Social Media to Propel your Marketing

In order to inform their buying decisions, modern consumers are interested in finding out what others are saying about specific brands and products. Social media offers a platform for them to do this as well as one where marketers and customers can interact. Social media listening is also called social media monitoring and is the process whereby your customers’ conversations about your company and product are assessed. Ways to use social media for customer insight ... Read More »

5W Insights: December 2014 – Rebranding your Company

5W Insights: December 2014 – Rebranding your Company

 m December 2014 Kellogg’s Is Positioning Itself For a Re-branding Win With a faster-moving, eat-on-the-go culture and digital streaming entertainment, the two staples of Kellogg’s breakfast domination are fading into memory. Kellogg’s 2 percent drop in net sales in the third quarter may not sound like much, but it accounts in no small part for a substantial decline in operating profit: about 27 percent. So where is the brand headed? Kellogg’s may be aiming to become a snack company. How? ... Read More »

Guide: Become an Industry Thought Leader using Social Media

Guide: Become an Industry Thought Leader using Social Media

Social Media Marketing strategies assume a crucial role in any digital branding campaign. Many people use social networking sites to position themselves as thought leaders. The return on investment with Social Media is huge, because there is no cost associated with creating accounts. The only investment needed is time to monitor and deploy – and a solid social media strategy. Make sure you have the staff or time to devote to monitoring the messages, conversations ... Read More »

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