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5W Public Relations Agency Blog

PR for Small Businesses

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses.

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their […]

By |May 24th, 2016|Public Relations|

Emerging Platforms on Social Media

From Facebook to Twitter to Snapchat, brands now have more ways than ever before to connect with their target audiences. With hundreds of apps being launched everyday, determining the inherent business value of emergent social media platforms is not only difficult, but can also be time consuming for marketers.

However, before marketers begin to jump to […]

By |May 13th, 2016|Social and Digitial Media, Social Media Agency|

What Brands Need to Know About Marketing to Generation Z

Today, many forward-looking marketers are shifting their focus from millennials to Generation Z. While experts disagree on what defines this next wave of young adult spenders, it’s easy to see how this “always connected” generation will have a huge influence on the market as it becomes increasingly digitized.

As technology continues to advance, more and more […]

By |May 2nd, 2016|Public Relations, Social and Digitial Media|

5WPR Named 2016 Gold SABRE Finalist!

On Monday, the Holmes Report released the finalists for its 2016 SABRE Awards, honoring agencies for Superior Achievements in Branding, Reputation and Engagement.

We are thrilled that 5WPR has been named a 2016 Gold SABRE Awards finalist for our beauty division’s blogger outreach program on behalf of client jane iredale!

This is a fantastic accomplishment for our […]

By |April 19th, 2016|Beauty & Fashion|

Getting Trendy with Fashion PR

For the chic and trendy public relations specialist, fashion PR can seem like the calling of a lifetime. However, for those with no special interest in the world of fashion and beauty, doing well in the field will prove difficult.

Fashion-conscious people share different values, priorities, and even different disposable incomes from the rest of the […]

By |April 18th, 2016|Beauty & Fashion, Public Relations|

Integrated Public Relations: When PR Meets Marketing

In the past, public relations and marketing existed in separate and very distinct spheres. Public relations specialists mostly entailed media relations and crafting press releases, while marketing involved boosting sales through brand visibility.

Today, in spite of opposition from many “purist” PR specialists, the lines between marketing and PR have blurred. Now public relations, like marketing, […]

By |April 14th, 2016|Public Relations|

Top Trends from SXSW

The SXSW Interactive Festival has long been a test bed for new trends that frequently capture global attention. The most anticipated subjects and hottest new trends being discussed at this year’s festival offer a glimpse of the new technologies and social trends that may be just around the corner. In addition to making waves at […]

By |April 3rd, 2016|Public Relations|

Sentiment Analysis is an Important PR Tool


In developing your public relations program, if you fail to include sentiment analysis, you have denied yourself a vital, dynamic metric to define and promote success.

Why? Because you need to KNOW, not assume, the attitude of an individual after interacting with a situation or message. Sentiment analysis is the “process of computationally identifying and categorizing […]

By |March 18th, 2016|Digital Media PR, Public Relations|