Using Social Media to Propel your Marketing

Using Social Media to Propel your Marketing

In order to inform their buying decisions, modern consumers are interested in finding out what others are saying about specific brands and products. Social media offers a platform for them to do this as well as one where marketers and customers can interact. Social media listening is also called social media monitoring and is the process whereby your customers’ conversations about your company and product are assessed. Ways to use social media for customer insight ... Read More »

5W Insights: December 2014 – Rebranding your Company

5W Insights: December 2014 – Rebranding your Company

 m December 2014 Kellogg’s Is Positioning Itself For a Re-branding Win With a faster-moving, eat-on-the-go culture and digital streaming entertainment, the two staples of Kellogg’s breakfast domination are fading into memory. Kellogg’s 2 percent drop in net sales in the third quarter may not sound like much, but it accounts in no small part for a substantial decline in operating profit: about 27 percent. So where is the brand headed? Kellogg’s may be aiming to become a snack company. How? ... Read More »

Guide: Become an Industry Thought Leader using Social Media

Guide: Become an Industry Thought Leader using Social Media

Social Media Marketing strategies assume a crucial role in any digital branding campaign. Many people use social networking sites to position themselves as thought leaders. The return on investment with Social Media is huge, because there is no cost associated with creating accounts. The only investment needed is time to monitor and deploy – and a solid social media strategy. Make sure you have the staff or time to devote to monitoring the messages, conversations ... Read More »

A Time to Give Thanks

A Time to Give Thanks

As we approach the holiday season, all of us at 5WPR want to take a moment to appreciate all that we have accomplished at the agency this year and for the hard work and dedication that the 5W team has shown in 2014. There is indeed a great deal for us to be thankful for. We continue to work with outstanding client partners across the board and plan to grow extensively this year. We have ... Read More »

Public Relations Campaign to Lead your Organic Search Strategy

Public Relations Campaign to Lead your Organic Search Strategy

These days, more and more business owners are using the internet to sell their goods and services. Yet in many cases, these company leaders are not familiar with the latest organic search trends and strategies that would enable them to increase conversion rates and reach a broader base of prospective clients. For example, studies now indicate that the quality of content plays a much more primary role in delivering search results than a webmaster’s technical acuity. ... Read More »

The Complete Guide to PR Stunts

The Complete Guide to PR Stunts

A PR or Publicity stunt is a big professional or amateur public relations event intended to attract as many people as possible to a cause or product. The intention can be to raise financial contributions or just increase awareness of a specific issue. What Makes a Successful PR Stunt? A successful publicity stunt depends on three factors: 1. Community Involvement. A stunt isn’t a failure if there are only a few participants, but the more ... Read More »

SEO & PR: The Future of Digital Marketing

SEO & PR: The Future of Digital Marketing

The notion that PR is the new SEO may seem strange, until you consider how drastically the search engine landscape has changed in recent years. Many website owners cringe in anticipation every time Google announces a new update to its search engine algorithm. In the last few years, the Panda, Penguin and Hummingbird updates hit many sites especially hard. Google has just recently announced a new update to Penguin, which first launched in 2012. With ... Read More »

5W Insights: November 2014 – PR Agency Elite Awards Winner

5W Insights: November 2014 – PR Agency Elite Awards Winner

 m November 2014 5W 2014 PR Agency Elite Awards Winner The agency continues to enjoy an award winning year, after further success at the PR News’ Agency Elite Awards 2014. The ceremony, held at the Grand Hyatt in New York City, saw 5W pick up awards in the ‘Marketing to Women’ and ‘Marketing to Latinos’ categories, and also receive honorable mentions in the ‘Product Launch’ Business to Business and ‘Digital/Social Media’ categories. For the ‘Marketing to ... Read More »

Scroll To Top