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5W Public Relations Agency Blog

Facebook Live vs. Periscope

In a world where everyone is constantly connected to each other, the demand for instant communication has never been greater. As video content becomes king, more and more Millennials and Gen Zers are ditching their old school social networks for new school video platforms. To compete with short-form video and ephemeral publishing platforms like Instagram, […]

By |June 17th, 2016|Social and Digital Media|

The Power of the Hashtag 

The power of the hashtag has taken the social media world by storm. Once known as the “pound sign” or being synonymous with a game of tic tac toe, the hash tag has been morphed into a global symbol that links unique communities together through the use of a single word or phrase.
Hashing out Greatness
Traditionally, marketing and the related content was […]

By |June 8th, 2016|Digital Media PR, Social Media Agency|

5W PR Social Media Trend Report

Instagram Video Ads Continue Surge in Q1
Video ads have certainly proven their power on Instagram according to a report released by Brand Networks from a study done on more than 2 billion Instagram advertising impressions.

The fashion industry especially has fared well with its use of video ads. According to BN Video, ads account for 71% […]

By |June 2nd, 2016|Social and Digital Media, Social Media Agency|

What is Social Listening?

Social listening is the process of using digital tools to monitor what people are saying about brands online. Marketers who perform social listening are able to gather key insights about their target audiences, competitors, and any potential issues coming their way.
Attract More Customers to Your Brand
Social listening helps marketers do more than just observe, it […]

By |May 31st, 2016|Social and Digital Media|

PR for Small Businesses

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses.

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their […]

By |May 24th, 2016|Public Relations|

Emerging Platforms on Social Media

From Facebook to Twitter to Snapchat, brands now have more ways than ever before to connect with their target audiences. With hundreds of apps being launched everyday, determining the inherent business value of emergent social media platforms is not only difficult, but can also be time consuming for marketers.

However, before marketers begin to jump to […]

By |May 13th, 2016|Social and Digital Media, Social Media Agency|

What Brands Need to Know About Marketing to Generation Z

Today, many forward-looking marketers are shifting their focus from millennials to Generation Z. While experts disagree on what defines this next wave of young adult spenders, it’s easy to see how this “always connected” generation will have a huge influence on the market as it becomes increasingly digitized.

As technology continues to advance, more and more […]

By |May 2nd, 2016|Public Relations, Social and Digital Media|

5WPR Named 2016 Gold SABRE Finalist!

On Monday, the Holmes Report released the finalists for its 2016 SABRE Awards, honoring agencies for Superior Achievements in Branding, Reputation and Engagement.

We are thrilled that 5WPR has been named a 2016 Gold SABRE Awards finalist for our beauty division’s blogger outreach program on behalf of client jane iredale!

This is a fantastic accomplishment for our […]

By |April 19th, 2016|Beauty & Fashion|