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5W Public Relations Agency Blog

Newsjacking Do and Don’t’s

Gather round the electronic camp fire, people. It’s time for the Super Bowl, perhaps the last TV network program that can attract a huge and varied audience amid an atomized media universe.

At least 100 million people will tune into the Super Bowl. No doubt brand managers will pay close attention to the commercials. Advertisers dropped […]

By |February 5th, 2016|Digital Media PR, Media Relations|

Feel the Bern: Sanders Finds His Marketing Groove

For a self-avowed Democratic Socialist, presidential candidate Bernie Sanders sure seems to know a thing or two about how to capitalize on your brand.

Sanders, the junior U. S. Senator from Vermont, provides solid schooling for PR brand managers and marketers for how to deliver an effective message and cut through the proverbial clutter.

The lesson is […]

By |February 4th, 2016|Branding, Public Affairs - Government Relations|

W.H.O.’s Response to Zika Outbreak Sends Mixed Messages

The Zika virus has spread to more than 20 countries, including the U.S., causing the World Health Organization (W.H.O.) on Monday to declare the disease and its suspected link to birth defects an international public health emergency.

From a crisis communications standpoint, the W.H.O’s response demonstrates that the organization has learned some valuable PR lessons from […]

By |February 3rd, 2016|Crisis Communications, Public Relations|

Different PR Playbook for Representing Sports Celebrities

Super Bowl 50 officially kicks off Monday night, with the obligatory Media Day.  Starting this year the NFL will move Media Day from its traditional Tuesday afternoon slot to a new prime-time event with one hour of interview time for each team.

Media Day is like a press conference combined with a sideshow. Thousands of media […]

By |February 1st, 2016|Entertainment & Sports Marketing, Public Relations|

Convenience and Efficiency Cater to Changes in Home and Housewares Market

Home is where the heart is, goes the old saw. But in a digital age, home is in the palm of your hand. The growing sophistication of smartphones and other hand-held devices—combined with the proliferating number of mock-up design applications—now enables consumers to decorate their homes with just a few keystrokes. Ditto for hiring interior […]

By |January 29th, 2016|Consumer Products, Public Relations|

PR Strategies for White House Wannabes (and What You Can Learn from Them)

It’s coming down to the wire. With the Iowa Caucus less than a week away, the campaign is shifting into high gear. But presidential candidates can’t simply advertise with the intent of broadcasting their names; they need a media strategy. With so many different approaches, it’s time for candidates to home in on reaching their […]

By |January 28th, 2016|Branding, Media Relations, Public Relations|

What PR Pros (Should) Talk About When They Talk About Measurement

PR measurement is the business communicator’s equivalent to Groundhog Day. PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. That’s not to say PR pros haven’t made any progress regarding metrics; the rise […]

By |January 25th, 2016|Media Relations, Public Relations|

PR’s Role in the Public Apology

It happens all the time:  the public apology. The latest mea culpa comes from Michigan Gov. Rick Snyder, who during his State of the State address Tuesday apologized for the Flint water crisis. Snyder repeatedly said he was sorry and promised to fix the situation in Flint, where elevated lead levels were discovered in kids […]

By |January 21st, 2016|Branding, Public Relations|