A major product recall can become a nightmare for your company. Having your name appear in the media in an unflattering light can take the wind out of many strong brands. The bad press your business receives cannot be avoided after a recall, but you can meet a recall with wise PR moves. A PR firm can guide […]
Public relations is a massive industry, and your business must invest in public relations at home and abroad. You are clear on what works in the American market, but you have customers all over the world who want to love your products and services. You must use varying strategies overseas to market your company, and […]
Any marketing director will admit that their primary focus is to consistently create content that will achieve viral status; however, far too many marketing campaigns are using “hit or miss” content strategies that may or may not produce viral content. There is a proven method that when appropriately applied can produce consistent and measurable results […]
According to a recent LinkedIn report, 70 percent of American workers are disengaged at work. This means that they aren’t working to their fullest potential. Even worse, this results in almost half of all hires failing within 18 months.
The good news is that there are proven, effective ways to be happy and fulfilled at work. […]
The food and restaurant industry is a growing field that still has room for a great deal of growth. The secret is to find a niche in which you have an intellectual advantage, and of course, a superior product! 5W deals with many food and beverage companies, we love crafting stories for companies in their […]
Apologies to George Gershwin and DuBose Heyward for refuting lyrics to “Summertime,” the show tune from Broadway’s “Porgy and Bess.”
The livin’ may be easy for some when the third business quarter kicks in–it’s summer after all–but for public relations professionals, there’s no let-up from July to September. In terms of Public Relations trends, the […]
The public relations industry has some of the most involved jobs that take nearly all the time an individual can find. From pitching, growing a relationship with a journalist or keeping in contact with your client; we rarely find time to relax while at work.
But, what are some ways a PR professional can achieve an […]