Beauty brands fight for coverage in a media landscape that is simultaneously shrinking for magazines and newspapers and expanding to blogs, video and other digital "e-media", stretching resources to the limit. 5W Public Relations (5WPR) navigates this challenge by breaking the beauty PR mold and delivering campaigns that create personal and powerful connections with media consumers, retailers, and influencers.

As a top NY beauty PR firm and winner of the PR News Agency Elite Award for Marketing-to-Women, we approach each assignment with effective and fresh strategies that engage beauty consumers with the products, services and companies they need to know. From media relations, events, retail integration and cause marketing, social media and guerilla marketing, influencer outreach or brand partnerships, we are committed to creativity and innovation. The 5W team will help develop brand-specific programs to captivate your audience and get your message heard.

Staffed by a team of former journalists, beauty insiders, beauty bloggers, beauty PR veterans, and others well-connected and focused in the industry, 5W's beauty team has the specialization, extensive experience, media contacts and creativity that make for an outstanding marketing campaign.

Considered to be the partner of choice for some of the best-known brands in this sector, the Beauty Public Relations team at 5W is known for bringing competitive results. Whether we are working to put a mature beauty brand back in the spotlight, launching a lesser known entrepreneurial company into mass retail or introducing a top-selling European brand to the U.S. marketplace, 5W is dedicated to structuring beauty PR programs that will generate millions of media impressions, drive enormous buzz and create celebrity influence.

The PR agency client list includes worldwide beauty conglomerate L'Oreal, pillar spa brands including Decleor Aromatherapy Skincare and CARITA Paris, jane iredale, Repechage, celebrity hairstylist Ted Gibson, AHAVA Dead Sea Mineral Skincare and popular teeth-whitening brand Supersmile.

5W is ranked the 4th largest beauty PR agency by O'Dwyer's, a leading public relations industry publication, and we are one of the leading beauty PR agencies, both as a beauty NY PR firm and nationally.

5W Beauty & Wellness PR Firm Client Testimonials:

"We love working with the 5W team! They have been steadfast in securing one amazing opportunity after another, and our PR results have skyrocketed since we began working with them. Not only does this talented beauty PR team consistently bring us in front of key editors and keep DECLÉOR and CARITA top of mind, but they also create excitement around all of our promotions, ultimately helping to drive sales."

- Cindy Willette, Director of Marketing at DECLEOR USA, a Shiseido company




"We love working with the 5W beauty team. Their ability to distill complex product technology stories and identify angles that resonate with the media, both digital and traditional, is unsurpassed. Their expertise is comprehensive and it is a pleasure and an asset for us to work with them as our PR partner."

- Karen Asquith, Education Director, GM Collin



"5W has been amazing in the work they have done for JuveRest. In an extremely competitive anti-aging market, the 5W team has consistently provided and executed creative solutions to raise our brand awareness. We are always surprised and delighted with what the team brings to the table."

- Cynthia Callendar, Esq., Co-Founder, JuveRest



Case Studies