Beauty brands fight for coverage in a media landscape that is simultaneously shrinking for magazines and newspapers and expanding to blogs, video and other digital "e-media" stretching resources to the limit. 5W Public Relations (5WPR
) navigates this challenge by breaking the beauty PR mold by delivering campaigns that create personal and powerful connections with media consumers, retailers, and influencers.
As a top NY beauty PR firm
, we approach each assignment with effective and fresh strategies that engage beauty consumers with the products, services and companies they need to know. From media relations, events, retail integration and cause marketing, social media and guerilla marketing, influencer outreach or brand partnering, we are committed to creativity and innovation. The 5W team will help develop brand-specific programs to captivate your audience and get your message heard.
Staffed by a team of former journalists, beauty insiders, beauty bloggers, beauty PR veterans, and others well-connected and focused in the industry, 5W's beauty team has the specialization, extensive experience, media contacts and creativity that make for an outstanding marketing campaign.
Considered to be the partner of choice for some of the best-known brands in this sector, the Beauty Public Relations team at 5W is known for bringing competitive results. Whether we are working to put a mature beauty brand back in the spotlight or launching a lesser known entrepreneurial company into mass retail or introducing a top-selling European brand to the U.S. marketplace, 5W is dedicated to structuring beauty PR programs that will generate millions of media impressions, drive enormous buzz and create celebrity influence.
The PR agency client list includes worldwide beauty conglomerate Shiseido, pillar spa brands including Decleor Aromatherapy Skincare and CARITA Paris, Jane Iredale, Repechage, celebrity hairstylist Ted Gibson, AHAVA Dead Sea Mineral Skincare and one of the most popular teeth-whitening brands Supersmile.
5W is ranked the 5th largest beauty PR agency by O'Dwyer's, a leading public relations industry publication and are one of the leading beauty PR agencies, both as a beauty NY PR firm and nationally.
5W Beauty & Wellness PR Firm Client Testimonials:
"We love working with the 5W team! They have been steadfast in securing one amazing opportunity after another, and our PR results have skyrocketed since we began working with them. Not only does this talented beauty PR team consistently bring us in front of key editors and keep DECLÉOR and CARITA top of mind, but they also create excitement around all of our promotions, ultimately helping to drive sales."
- Cindy Willette, Director of Marketing at DECLEOR USA, a Shiseido company
"I've worked with several PR agencies over the past decade and 5W has helped take the Ted Gibson brand to the next level. From feature stories to regular national broadcast exposure, the results I have had since hiring 5W as my PR agency of record are simply unmatched."
- Ted Gibson, Celebrity Hair Stylist
“The reason I like working with 5W is that they consistently deliver! Most PR agencies tell you that it takes months to get up to speed and get results. Results speak the loudest and 5W screams from the hilltops."
- Michael Etedgi, CEO, AHAVA North America
"5W Public Relations is a talented group. They have the ability to innovate and identify angles that successfully penetrate the marketing channels especially virally and through the media. Consistent and high quality results have made our partnership with 5W an integral component to our brand identity. I highly recommend them and am proud they are our PR agency of record."
- Paula Simpson, CEO, Glisodin Skin Nutrients
"5WPR assembled a great team to help promote our new salon for the summer season. They worked hard to send top beauty magazine editors and spa industry influencers all the way out to the Hamptons and as a result we were included in very exciting and important publications, both in print and online. "
- Salon Bar of East Hampton