5W Public Relations, Beauty PR


5W Understands The Of Beauty PR

Beauty brands fight for coverage in a media landscape that is simultaneously shrinking for magazines and newspapers and expanding to blogs, video and other digital "e-media", stretching resources to the limit. 5W Public Relations (5WPR) navigates this challenge by breaking the beauty PR mold and delivering campaigns that create personal and powerful connections with media consumers, retailers and influencers.

Our Approach Is A Thing

As a top NY beauty PR firm and winner of the PR News Agency Elite Award for Marketing to Women, we approach each assignment with effective and fresh strategies that engage beauty consumers with the products, services and companies they need to know. From media relations, events, retail integration and cause marketing, social media and guerilla marketing, influencer outreach or brand partnerships, we are committed to creativity and innovation. The 5W team will help develop brand-specific programs to captivate your audience and get your message heard.

Our Team Helps You In The Crowd

Staffed by a team of former journalists, beauty insiders, beauty bloggers, beauty PR veterans and others well-connected and focused in the industry, 5W's beauty team has the specialization, extensive experience, media contacts and creativity that make for an outstanding marketing campaign.

Considered to be the partner of choice for some of the best-known brands in this sector, the Beauty Public Relations team at 5W is known for bringing competitive results. Whether we are working to put a mature beauty brand back in the spotlight, launching a lesser known entrepreneurial company into mass retail or introducing a top-selling European brand to the U.S. marketplace, 5W is dedicated to structuring beauty PR programs that will generate millions of media impressions, drive enormous buzz and create celebrity influence.

A Client List

The PR agency client list includes pillar spa brands such as Decléor Aromatherapy Skincare and CARITA Paris; jane iredale; It’s a 10; Indie Beauty Expo; NeoCell; WUNDER2; FragranceNet.com; and popular teeth-whitening brand Supersmile.

5W is ranked the 3rd largest beauty PR agency by O'Dwyer's, a leading public relations industry publication, and we are one of the leading beauty PR agencies, both as a beauty NY PR firm and nationally.

Beauty Client Testimonials:

"The 5W team has been a tremendous asset for jane iredale by consistently garnering top-tier media placements around key product launches and brand announcements. They have achieved significant year over year growth in all three years of our partnership and continue to impress us with their efforts and capabilities."

- Sarah Steven, VP, Marketing, Iredale Mineral Cosmetics, Ltd.

"We love working with the 5W team! They have been steadfast in securing one amazing opportunity after another, and our PR results have skyrocketed since we began working with them. Not only does this talented beauty PR team consistently bring us in front of key editors and keep DECLÉOR and CARITA top of mind, but they also create excitement around all of our promotions, ultimately helping to drive sales."

- Cindy Willette
Director of Marketing at DECLÉOR USA

"5W PR has played an instrumental role in providing FragranceNet.com with strategic media outreach. The team is fantastic to work with and they have brought our company to that "next level" of exposure. They are responsive, savvy, trend-forward and have become a trusted resource and partner in our ongoing growth."

- Patti Kapla
V.P. Business Development


  • It's a 10 Haircare
    It's a 10 Haircare is the go-to haircare brand ...
  • Decléor Paris
    Decléor Paris, the L'Oréal-owned prestige skincare brand ...
  • Amarte
    Today, a brand's digital presence is its first impression to consumers, media ...
  • Jane Iredale
    Known for its natural, distinctly feminine mineral makeup, jane iredale ...
  • UniK
    Uni K Wax is a pioneer in waxing, providing the cleanest, greenest ...
  • INGLOT Cosmetics
    INGLOT Company was established over 30 years ago ...