We are passionate about technology - wherever it is used and however it's applied. 5W Public Relations' entrepreneurial, agile, high-octane culture is an ideal fit for technology companies seeking visibility and relevance in an industry that constantly reinvents itself.
Our zeal for the tech world is reflected in the diversity of our technology public relations client roster, which ranges from bootstrapping start-ups to young companies on steep growth trajectories to iconic brands. The 5W team
brings both B-to-C and B-to-B technology companies the strategic and tactical skills necessary to stay in front of the multi-faceted technology marketing landscape.
The core of our success is our unmatched ability to distill the complexities of a client's offering and convey it in ways that are both comprehensible and compelling - creating messages that resonate with all stakeholders, including the media. We understand that the technology doesn't always drive the story, and approach our programs by integrating corporate brand management, positioning, channel and financial communications as well as issues/crisis PR management as an integral part of an integrated marketing mix.
In a space that becomes increasingly fragmented every single day, our team works with clients to navigate the complicated media landscape and deliver relevant and impactful messaging that resonates with media. We understand that, in technology, it is not enough to be relevant for today's news - that the true game changers are those companies that are already writing tomorrow's headlines. From messaging strategy to targeted media outreach to thought leadership and business profiling, 5W employs an integrated strategy that moves the needle for our clients in the technology industry.
Technology PR Agency Client Testimonials:
"5W has connected us with all the right publications and has helped spread global awareness of our brand. We're quite thrilled with their responsive work and industry connections."
- Ben Uretsky, Founder, DigitalOcean
"From strategy to implementation, forward thinking marketing skills to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us."
- David Steinberg, Zeta Interactive
"Since we've started working with 5W, they have been an extremely important asset to our team and we consider them a natural extension of our team. Their team has a unique pulse on the digital advertising landscape and has helped us elevate our overall brand, along with remain top of mind compared to our competitors. 5W gets it done and always delivers."
- Judge Graham, President, Sq1