Steve Hoechster as Senior Vice President of 5WPR's Corporate & Technology Marketing practice, applies more than 20 years experience to clients to solve a wide range of complex strategic challenges with inventive, effective communications and marketing initiatives. His business segment experience includes: automotive, chemicals, computers, consumer products, electronics, energy, financial services, health care, industrial systems, media, online marketing and services, professional services, semiconductors, software, specialty materials, and telecommunications. In the course of his career, Steve has worked with bootstrapping start-ups, emerging growth companies, industry icons.

He has devised and managed award-winning corporate marketing, advertising and public relations programs for companies such as Apple, AT&T Wireless, BMW, EDS, Fujifilm, General Electric, IBM, Ingersoll-Rand, Morton International, MCI, NCR, Samsung, Symantec, Sony, Washington Post Digital and Yahoo!. In addition, he has managed communications for CEO positioning/transitions, earnings announcements, M&As, IPOs and other material matters for several companies. In addition, Steve has managed crisis situations involving product recalls, industrial accidents, employee/labor issues and litigation.

Prior to joining 5WPR, Steve managed the Corporate & Technology practice of Euro RSCG Worldwide PR. Steve also served as Vice President of Corporate Marketing & Communications at Qwest Communications International, where he devised and directed the communications strategy for the company's hostile take-over of USWest. Previous to that he was Executive Vice President and General Manager of Edelman's Technology practice, where, among other things he oversaw the re-launch and re-listing of NCR, directing a corporate branding effort conducted in 16 countries around the globe.

Steve holds a Bachelor of Journalism, with honors, from the University of Missouri School of Journalism and did post-graduate work in Marketing at SUNY-Albany.

Email: Shoechster@5wpr.com

Kellie Brown serves as Vice President of Fashion, Consumer and Lifestyle at 5W Public Relations, managing accounts in the fashion, consumer and lifestyle practices. Brown’s career began in journalism covering music, entertainment and events; soon thereafter, she began coordinating and producing events for the fashion and entertainment industries. Her proven track record of placing consumer products/fashion in top tier media outlets coupled with creating feature and business stories, launching of real relationships between clients and media, showcases her diversity and lays as the foundation for her continued success. Before joining 5W Public Relations in 2005, Brown formed Kellie Brown Public Relations, a full service agency servicing primarily fashion, beauty and lifestyle clients including Innex Beauty Inc., Laura Costagliola Jewelry, Elizabeth Charles Boutique, celebrity stylist Rebecca Weinberg, Intimo Apparel and the Lili Claire Foundation. Prior to that Brown spearheaded the New York office of Fusion Publicity where she worked with clients including Tiger Beer, Toku Menswear, and The Revengers TV Show.

Client experience includes: Redcats, Weatherproof, Avenue, Vail Resorts, Ashley Paige for GGW, Avenue, eDressMe.com, Fishman & Tobin, and Steve & Barry’s University Sportswear.

Michael Mahle serves as Vice President and is responsible for 5W's diverse food, restaurant and hospitality practice. Formerly Zagat Survey's in-house manager of corporate communications, Mahle brings to 5WPR and its clients a wealth of public relations and food service experience. In addition to a decade of public/media relations experience, Mahle received highest honors and a degree in Culinary Management from the Institute of Culinary Education (I.C.E.) in New York, has worked in both the FOH and BOH of restaurants for many years.

His ability to develop highly visible communications programs include getting the Empire State Building to change its lights to blue and white for National Diabetes Awareness Month, obtaining high-profile interviews and Q&As in top-tier publications, ghost-writing OpEds for the New York Times and more.

Erika McGlone joined 5WPR in 2003 and serves as Vice President within the Consumer division that represents a collection of consumer products including AHAVA skincare and Hint Water. At 5W, Erika developed as well as managed several integrated PR/Marketing programs for clients ranging from small businesses such as private practice physicians to mainstream brands such as Barnes and Noble.

McGlone previously held positions at the Susan Magrino Agency and the Muscular Dystrophy Association. She has a broad range of consumer experience that runs the gamut from beauty & wellness products and beverages to home goods and luxury lifestyle companies. Her career in public relations has yielded brand building results for a diverse range of well-recognized brands including Martha Stewart Living, The Peninsula Hotels, One&Only Resorts and Grolsch Beer.