5WPR Reception Desk - Front View 5WPR Golden Stevies Award

Management of 5W PR Agency


Ronn Torossian, President & CEO

Ronn Torossian, President & CEO at 5WPR Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations (5W). He has overseen the rapid growth and expansion of the PR agency to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues.

One of the foremost public relations experts in the U.S., Torossian is known for his resourceful, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W, Torossian's client experience has included PR programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, the Government of Israel, and others.

A New York Times feature story on Ronn Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." CBS National News said "Ronn Torossian knows spin," and he is regularly referred to by The New York Post as a "publicity guru"; by Fox News as a "high-powered PR CEO"; and recognized by CNN as "America’s leading Public Relations expert." Ronn Torossian's expert commentary on public relations and reputation management is regularly featured in the top-tier media.

Earlier in his career, Torossian was Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth including for Clinique, Fox News Channel, DHL and Hard Rock Café.

Ronn Torossian is a two-time winner of the Public Relations Executive of the Year by the American Business Awards. He has been a semi-finalist for Ernst & Young's Entrepreneur of the Year. His book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” was released in 2011 and is available at bookstores nationwide.

He is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.

A native New Yorker, he resides with his family on the Upper West Side of Manhattan.

Email: Rtorossian@5wpr.com

Erika Kauffman, Executive Vice President & General Manager

Erika Kauffman, General Manager & Executive Vice PresidentErika Kauffman is the Executive Vice President & General Manager at 5W Public Relations. With over a decade of experience in communications and management at 5W, Erika is an integral part of the firm's leadership team and oversees a number of industry practices at the agency.

Erika has both strong corporate and consumer communications/PR experience ranging from challenger brands to Fortune 100 companies, and has driven client growth in sectors including CPG and healthcare. Erika's experience and style offer a 360 degree view to her management and client services, bringing to play her diverse areas of executive counsel and visibility, building integrated programming, media relations, digital platforms, audience engagement strategies and financial communication.

An advocate for education and women's leadership in business, Erika is a member of The Association for Corporate Growth (ACG) NY Women of Leadership, Women in Communication and the Women's Center for Education and Career Advancement.

Erika's client work has won numerous awards from respected industry organizations including the Holmes Report, The American Business Awards, PR Week and PR News. She holds a bachelor's degree in economics from Seton Hall University.

Previously, Erika served as an Account Supervisor at a mid-sized NY PR firm and had yielded brand building results for a diverse range of well-recognized companies including Martha Stewart Living, The Peninsula Hotels and the Muscular Dystrophy Association.

Email: Ekauffman@5wpr.com

Juda Engelmayer, Senior Vice President & Group Director

Juda Engelmayer, Senior Vice President at 5WPRJuda S. Engelmayer is a Senior Vice President & Group Director overseeing the corporate, crisis and advocacy groups. He manages a team of professionals working on issues such as real estate, finance, healthcare, law, professional services, start-ups and entrepreneurial ventures. He handles the strategic and crisis communications concerns, preparing proactive tactics and plans and responding for those clients in immediate need.

Juda's experience in media, communications, crisis communications, and public affairs are put to work at the firm. He oversees a host of corporate, political, advocacy and policy groups and individuals in national and international arenas. He handles public campaigning for clients, direct advocacy and positioning, and a team handling issues of current public debate, as well as issue oriented corporate, financial, and philanthropy related matters.

Prior to 5WPR, he served as the American Jewish Congress' Chief Communications Officer where he established himself as a key player in building the stature of the 87 year old agency. Previously, he was a VP at Rubenstein Associates, a New York based PR firm, where he handled accounts spanning foreign governments, entertainment, non profits, healthcare and medical research clients.

He began his career as an executive assistant and assistant press secretary to H. Carl McCall, the New York State Comptroller, where he handled media and communications matters, and was part of the campaign process that saw the first ever NY Statewide elected African American elected two times. In his spare time he helps his wife run their 80 year old bialy bakery on Manhattan's Lower East Side.

Email: Jengelmayer@5wpr.com

Susan Weingram, Executive Vice President

Susan Weingram, Senior Vice President at 5WPRSusan Weingram is a Executive Vice President with 15 years of broadcast media, public relations and marketing experience, Susan has extensive consumer, luxury, lifestyle, healthcare, hospitality, sports and not-for-profit experience to her clients.

As an SVP at Rubenstein Communications, Susan was the firm's first Director of its Consumer Practice, for which she drove the strategic development of its accounts and oversaw implementation of its campaigns. She has worked with a myriad of clients including the Duchess of York, Sheila C. Johnson, BMW, MINI, Gilt.com, the National Hockey League, American Express, Ian Schrager Hotels, the Fitzpatrick Hotel Group, Us Weekly and Men's Journal magazines, the London International Awards, Tribeca Film Festival, A Time for Children, and CureSearch National Childhood Cancer Foundation.

As Edelman's Senior Vice President of Media Services, Susan oversaw a team that enhanced the agency's reach into top tier media, with clients including Unilever's Dove's "Campaign for Real Beauty," Microsoft's Xbox, Zune, Windows Vista, Burger King, Danon, Dickies, St. Baldrick's Foundation, Schering-Plough, Astra Zenica, Merck, Shell, and Wal-Mart. Susan is a former television producer for the long-running news magazine Inside Edition, where she ultimately served as Acting Managing Editor and began her professional career in the White House Office of Media Affairs, under President George H.W. Bush.

In her spare time, Susan serves on the Board of Directors of Children's PressLine, a not-for-profit organization that teaches journalism skills to underprivileged youth. An avid equestrienne, she has a background in veterinary medicine.

Email: Sweingram@5wpr.com

Matthew Caiola, Senior Vice President

Matthew Caiola, Vice PresidentMatthew Caiola serves as a Senior Vice President at 5W Public Relations, managing accounts in the Corporate and Technology Division, with a specialization in adtech and ecommerce. With 10 years of experience in media relations and corporate communications, Caiola is well versed in developing and executing broad-reaching public relations campaigns across a variety of industries. In his role at 5WPR, Matthew has managed strategic and integrated campaigns for such clients as Digital Ocean, Beyond Verbal, Comcast, Zeta Interactive, World Series of Poker, Roblox and Rokkan, among others. His responsibilities at 5W include developing global media campaigns, brand awareness, event management and new business development.

Previously, Matt served as an Account Executive at a mid-sized New Jersey PR firm and yielded brand building results for a diverse range of well-recognized companies in the clean-tech, aviation, and consumer areas. Matthew's media relations expertise played a key role in securing top tier features for his clients, ranging from CEO profiles, company case studies, conferences, awards and breaking news.

Matt holds a Communication and Political Science degree from Iona College.

Email: Mcaiola@5wpr.com

Annette Banca, Vice President

Annette Banca, Vice PresidentAnnette Banca serves as Vice President within the Health & Wellness Group at 5W PR, working with many established health brands including Medifast Weight Control Centers, Cold-Eeze Cold Remedy and Go Health Insurance.

Annette is a seasoned PR pro with 15 years of agency and corporate public relations experience. She has conducted numerous, successful brand-building and product awareness campaigns in the healthcare sector - pharmaceutical, OTC, consumer wellness, doctors, hospitals and health care services.

As a Senior Counselor at 5W Public Relations, Annette is responsible for managing client accounts, developing integrated communications strategies and driving results for 5W's clients.

Email: Abanca@5wpr.com

Melanie Gordon-Felsman, Vice-President

Melanie Gordon-Felsman serves as Vice-President at 5W Public Relations where she manages a diverse roster of clients for the agency.

Prior to joining 5WPR Melanie served as Vice-President of Marketing & Communications for Cantor Fitzgerald, the global financial conglomerate. Her vast responsibilities included internal and external communications, developing global media campaigns, brand awareness, event management and new business development. Melanie created oversaw media for Cantor businesses, and their most senior officers.

Previously Melanie worked at Reuters, managing marketing and communications for their collaboration group. Prior to this Melanie was a Senior Product Manager at Net2Phone, responsible for overseeing market strategy & tactical implementation. Melanie's years of experience also include impactful roles at Deloitte & Touche and 3Com Canada.

Melanie holds an honors BA from York University in Toronto, and a Public Relations Diploma from the University of Toronto. She is very active on several not-for-profit boards and lives on Manhattan's Upper West Side with her husband Michael and their twins Aaron and Daniella.

Email: Mfelsman@5wpr.com