

Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the rapid growth and expansion of the PR agency to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues.
One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included PR programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others.
A New York Times feature story on Ronn Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." CBS National News said "Ronn Torossian knows spin," he was referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert." Ronn Torossian is regularly featured in and quoted by the media.
Earlier in his career, Torossian was Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL and Hard Rock Café.
In 2010 Torossian was named a semi-finalist for Ernst & Young's Entrepreneur of the Year. Born and bred in NYC, Torossian resides on Manhattan's Upper West Side and was named to PR Week's "40 Under 40" List and Advertising Age's "40 Under 40" list. His book, "For Immediate Release" was released in October 2011 and is available at bookstores nationwide. He is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO), and a board member of numerous non-profit organizations.
Email: Rtorossian@5wpr.com
Juda S. Engelmayer is a Senior Vice President overseeing the corporate, crisis and advocacy groups. Having served as an executive vice president for media, marketing and public relations at a national food relief organization operating in 44 states and over 6000 communities, he ran every aspect of marketing, from social media and email campaigns to public relations and crisis communications.
Juda's experience in media, communications, crisis communications, and public affairs are put to work at the firm. He oversees a host of corporate, political, advocacy and policy groups and individuals in national and international arenas. He handles public campaigning for clients, direct advocacy and positioning, and a team handling issues of current public debate, as well as issue oriented corporate, financial, and philanthropy related matters.
Prior to 5WPR, he served as the American Jewish Congress' Chief Communications Officer where he established himself as a key player in building the stature of the 87 year old agency. Previously, he was a VP at Rubenstein Associates, a New York based PR firm, where he handled accounts spanning foreign governments, entertainment, non profits, healthcare and medical research clients.
He began his career as an executive assistant and assistant press secretary to H. Carl McCall, the New York State Comptroller, where he handled media and communications matters, and was part of the campaign process that saw the first ever NY Statewide elected African American elected two times. In his spare time he helps his wife run their 80 year old bialy bakery on Manhattan's Lower East Side.
Email: Jengelmayer@5wpr.com
Erika Kauffman is a Senior Vice President for consumer PR brands, and represents a collection of clients that range from health companies, beauty & wellness products and physicians to parenting goods, plastic surgeons and beverage brands. Erika develops and manages several integrated PR/Marketing programs for clients and is responsible for driving strategic results for clients, including AHAVA skincare, Hint Water, Cinergy Health, Shiseido brands Decleor & Carita and Evian Natural Spring Water. She is an expert at creating and executing strategic national media campaigns, generating impactful trade and business press coverage, and building media profiles.
Erika's experience and style offer a 360 degree view to her management and client services, bringing to play her expertise across many industries, including business PR, healthcare, beauty PR and consumer public relations.
Previously, Erika served as an Account Supervisor at a mid-sized NY PR firm and had yielded brand building results for a diverse range of well-recognized companies including Martha Stewart Living, The Peninsula Hotels and the Muscular Dystrophy Association.
Email: EKauffman@5wpr.com
Clint Cantwell is a Senior Vice President managing accounts in the corporate, and consumer practices. With over 15 years expertise in media relations and corporate communications, Clint is well versed in developing and executing broad reaching public relations campaigns in a variety of industries, including technology, corporate communications, fashion, publishing, multimedia, entertainment, and consumer goods among others.
Clint spent several years as Director of Corporate Communications for Marc Ecko Enterprises (MEE), a $1.5 billion apparel and youth lifestyle company, overseeing media relations and corporate communications for the various properties under the MEE umbrella. Previously, he served as Vice President of Rubenstein Public Relations, managing public relations and corporate communications for such clients as Land Rover, Rubin Museum of Art, Time Warner Center, and others, as well as acting as Head of Communications and US Operations for icollector PLC, an online sales and marketing service provider for auction houses, galleries and dealers worldwide.
Clint began his career with Ogilvy Public Relations. He lives with his family in Long Island and is an avid competitive barbecuer.
Email: Ccantwell@5wpr.com
Susan Weingram is a Senior Vice President with 15 years of broadcast media, public relations and marketing experience, Susan has extensive consumer, luxury, lifestyle, healthcare, hospitality, sports and not-for-profit experience to her clients.
As an SVP at Rubenstein Communications, Susan was the firm's first Director of its Consumer Practice, for which she drove the strategic development of its accounts and oversaw implementation of its campaigns. She has worked with a myriad of clients including the Duchess of York, Sheila C. Johnson, BMW, MINI, Gilt.com, the National Hockey League, American Express, Ian Schrager Hotels, the Fitzpatrick Hotel Group, Us Weekly and Men's Journal magazines, the London International Awards, Tribeca Film Festival, A Time for Children, and CureSearch National Childhood Cancer Foundation.
As Edelman's Senior Vice President of Media Services, Susan oversaw a team that enhanced the agency's reach into top tier media, with clients including Unilever's Dove's "Campaign for Real Beauty," Microsoft's Xbox, Zune, Windows Vista, Burger King, Danon, Dickies, St. Baldrick's Foundation, Schering-Plough, Astra Zenica, Merck, Shell, and Wal-Mart. Susan is a former television producer for the long-running news magazine Inside Edition, where she ultimately served as Acting Managing Editor and began her professional career in the White House Office of Media Affairs, under President George H.W. Bush.
In her spare time, Susan serves on the Board of Directors of Children's PressLine, a not-for-profit organization that teaches journalism skills to underprivileged youth. An avid equestrienne, she has a background in veterinary medicine.
Email: Sweingram@5wpr.com
Melanie Gordon-Felsman serves as Vice-President at 5W Public Relations where she manages a diverse roster of clients for the agency.
Prior to joining 5WPR Melanie served as Vice-President of Marketing & Communications for Cantor Fitzgerald, the global financial conglomerate. Her vast responsibilities included internal and external communications, developing global media campaigns, brand awareness, event management and new business development. Melanie created oversaw media for Cantor businesses, and their most senior officers.
Previously Melanie worked at Reuters, managing marketing and communications for their collaboration group. Prior to this Melanie was a Senior Product Manager at Net2Phone, responsible for overseeing market strategy & tactical implementation. Melanie’s years of experience also include impactful roles at Deloitte & Touche and 3Com Canada.
Melanie holds an honors BA from York University in Toronto, and a Public Relations Diploma from the University of Toronto. She is very active on several not-for-profit boards and lives on Manhattan’s Upper West Side with her husband Michael and their twins Aaron and Daniella.
Melanie holds an honors BA from York University in Toronto, and a Public Relations Diploma from the University of Toronto. She is very active on several not-for-profit boards and lives on Manhattan’s Upper West Side with her husband Michael and their twins Aaron and Daniella.
Email: MFelsman@5wpr.com
Harris Theophanous serves as Vice President of Lifestyle and Fashion. With over 20 years of experience in the fashion and communications industries, Harris oversees the public relations efforts for a large range of clients including high end footwear, accessories, apparel, denim, menswear and online retailers.
Harris has previously worked with major fashion brands including jcpenney, MNG by Mango, Via Spiga, Naturalizer, Carlos by Carlos Santana, Fergie, Etienne Aigner, Nicole Miller, Liz Claiborne, Aldo and Charlotte Ronson. He has held senior positions at major PR firms, where he launched several international brands as well as helped align companies with the highly publicized event "Fashion's Night Out," and Brown Shoe Company, where he was influential in launching "outside of the box" campaigns such as pop-up shops and satellite media tours (SMT's).
Beyond his work at specific companies, Harris has worked as a designer for luxury brands including ESCADA and Oscar de la Renta, and was instrumental in the creation of the "Red Dress Campaign," a cause benefiting Women's Health and Heart Disease. Harris maintains many close relationships with editors and celebrities, and specializes in building media profiles, event planning and sponsorship opportunities.
Email: Htheophanous@5wpr.com