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Ronn
Torossian, President & CEO
Ronn Torossian is the Founder, President & CEO of New York City based 5W Public Relations. Since founding the firm, he has overseen the company's rapid growth and expansion to the Los Angeles market, and provided advice and counsel to hundreds of companies, global interests, high-profile individuals, regional businesses, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues.
A nationally recognized expert in PR, Torossian is known for his aggressive, results focused orientation, and has close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience includes overseeing public relations programs for Coca-Cola, Anheuser Busch, IHOP, McDonald's, Microsoft, Evian, EDS, LA Gear, VeriSign, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Russ Berrie & Company, NICE Systems, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, Avenue Stores, Trinity Broadcasting Network, and others.
Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others.
Referred to by The NY Post as a "publicity guru", by Fox News as a "high-powered PR CEO", by CNN as "a leading PR expert", Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, ABC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a 2005 NY Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist."
Torossian was named to Advertising Age's 2006 "40 Under 40" list, PR Week's 2007 "40 Under 40" List, is a regular lecturer at Universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.
Email: Rtorossian@5wpr.com
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Adam J. Handelsman, Executive Vice President, Partner
Adam J. Handelsman, Executive Vice President & Partner, anchors the firm's senior management team. Since 5W Public Relations acquired Handelsman Public Relations June of 2004, Adam has played an instrumental role in growing the firm. In addition to overseeing the management and account services at 5W, he spends his time developing staff, and providing senior level account strategy and message development on many of the firm's anchor accounts, which includes the Patina Restaurant Group, Phillips Van Heusen, NICE Systems and Regent University.
Over the course of his career, Handelsman has worked with such recognizable brands as Starbucks, World Gym, Shopping.com, ProLink, Guardian Angel and Mercantile Capital Group in helping break their brands through media relations. He also previously served as Director of Public Relations for Netpulse Media Networks, creator of the Internet Powered Workout, where he worked closely with CEO Thomas Proulx (co-founder of Intuit and author of the accounting software "Quicken"). Prior to joining Netpulse, Handelsman held positions at two New York based public relations' firms, and before that, was a senior publicist at The Hearst Corporation.
Recognized as a thought leader in the Public Relations sector, in October 2007 Adam was appointed to the Board of Directors of the Public Relations Society of America's (PRSA) New York chapter.
Email: Ahandelsman@5wpr.com |
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Neil Alumkal, Senior Vice President, Consumer
Neil Alumkal serves as Senior Vice President and Consumer Group Director of 5W Public Relations and brings over 15 years of experience to the agency. He oversees the myriad of consumer accounts at 5W since 2004.
Previously, Alumkal, served as Director of Media Relations for M Frenkel Communications and managed media campaigns for a variety of clients, including Hyatt Hotels and Mobil Travel Guide, for which he was awarded the Golden Bell public relations award. A graduate of New York University, Alumkal first entered the public relations industry at the age of 17 while studying overseas in Hong Kong. Working part-time for the American expatriate-founded Laykin Communications during the school year, and full-time during the summers, he was perhaps the youngest Account Executive in the world. He continued a similar schedule during his college years at Dym Communications, one of the leaders in media relations for consumer electronics, where he helped launch the world’s first radar/laser detector as well as the first digital Spread Spectrum cordless phone for client Cincinnati Microwave/Escort.
Alumkal has also served such clients as Loews Cineplex, IMAX, Texas Instruments, Bang & Olufsen and Madame Tussaud’s Wax Museum. He also enjoyed a stint as a producer for ABC's Good Morning America.Recently, he created a non-traditional media campaign for 5W client Proshade which was ranked as one of the all-time “Top 10 Successful Marketing Stunts” by Entrepreneur magazine.
Email: Nalumkal@5wpr.com |
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Juda
Engelmayer, Senior Vice President, Corporate
Juda S. Engelmayer, Senior Vice President, Corporate & Governmental Issues practice has significant experience in media, communications, public relations, and public affairs. At 5W, he directs PR efforts for a host of corporate, political, advocacy and policy groups and individuals in national and international arenas. He deals with public campaigning for clients, direct advocacy and positioning, and manages a team of PR professionals who handle issues of current public debate, as well as issue oriented corporate, financial, and philanthropy related matters.
Prior to joining 5W, he served as the American Jewish Congress’ Chief Communications Officer where he established himself as a key player in building the stature of the 87 year old agency. Beyond that, he was a VP at Rubenstein Associates, a New York based PR firm, where he handled accounts spanning foreign governments, entertainment, non profits, healthcare and medical research clients. Initially serving as an executive assistant and assistant press secretary to H. Carl McCall, the New York State Comptroller, he handled media and communications matters, and was part of the campaign process that saw the first ever NY Statewide elected African American elected two times.
Email: Jengelmayer@5wpr.com |
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Tracy
Nguyen, Senior Vice President, Entertainment & Lifestyle
Tracy Nguyen serves as Senior Vice President at 5W Public Relations, serving as head of the entertainment and lifestyle practice. Working with the most recognizable names in fashion at the early start of her career, Nguyen has managed successful PR campaigns for brands such as Agent Provocateur, J.Lindeberg, Ghost, Vivienne Westwood, DiMODOLO, Joe's Jeans, Giuseppe Zanotti and Steve Madden to name a few
Prior to joining 5W Public Relations in 2003 shortly after its launch, Nguyen ran her own company in New York, IndustreePR, which was acquired by 5W Public Relations and specialized in event planning and public relations; who's clients included Elle Girl magazine and men's wear designers Ron & Ron. A pillar to 5W's senior management team, Nguyen has played a critical role in helping to propel the firm from its humble beginnings to becoming a leading agency in the country.
Nguyen's client experience at 5W includes working with leading talent and brands which include Ice Cube, Snoop Dogg, Pamela Anderson, Lil' Kim, Nick Cannon, Chamillionaire, Ciara, Nas, Kelis, Jalen Rose, Evian, McDonald's, Anheuser Busch, MSN Live Earth, Rocawear, The Door, We Are Family Foundation, Vail Resorts, iMainGo and many others.
Email: Tnguyen@5wpr.com |
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Kellie
Brown, Vice President
Kellie Brown serves as Vice President of Fashion, Consumer and Lifestyle at 5W Public Relations, managing accounts in the fashion, consumer and lifestyle practices. Brown’s career began in journalism covering music, entertainment and events; soon thereafter, she began coordinating and producing events for the fashion and entertainment industries. Her proven track record of placing consumer products/fashion in top tier media outlets coupled with creating feature and business stories, launching of real relationships between clients and media, showcases her diversity and lays as the foundation for her continued success. Before joining 5W Public Relations in 2005, Brown formed Kellie Brown Public Relations, a full service agency servicing primarily fashion, beauty and lifestyle clients including Innex Beauty Inc., Laura Costagliola Jewelry, Elizabeth Charles Boutique, celebrity stylist Rebecca Weinberg, Intimo Apparel and the Lili Claire Foundation. Prior to that Brown spearheaded the New York office of Fusion Publicity where she worked with clients including Tiger Beer, Toku Menswear, and The Revengers TV Show.
Client experience includes: Redcats, Weatherproof, Avenue, Vail Resorts, Ashley Paige for GGW, Avenue, eDressMe.com, Fishman & Tobin, and Steve & Barry’s University Sportswear.
Email: Kbrown@5wpr.com |
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Reggie
Dance, Vice President
Reggie Dance serves as Vice President of Consumer and Entertainment at 5W Public Relations since 2005, where he specializes in all aspects of consumer goods, including sports, entertainment and marketing. Dance gained his experience working at some of the most well known Public Relations firms in the industry including The MWW Group, Manning Salvage & Lee and Weber Shandwick.
In addition to large agency experience, Dance has a diverse background in the areas of consumer, sports, crisis and entertainment including McDonald’s, Sharp Electronics, Bally Total Fitness and Phillips. Additional experience includes handling events such as the McDonald’s All American Game and the U.S. Army All American Bowl amongst others.
Email: Rdance@5wpr.com |
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Clint
Cantwell, Vice President
Clint Cantwell serves as a Vice President at 5W Public Relations, managing accounts in the consumer, fashion and lifestyle practices. With 15 years expertise in media relations and corporate communications, Cantwell is well versed in developing and executing broad reaching public relations campaigns in a variety of industries, including fashion, publishing, multimedia, entertainment, hospitality and consumer goods, among others. Prior to joining 5W Public Relations, Cantwell spent several years as Director of Corporate Communications for Marc Ecko Enterprises (MEE), a $1.6 billion apparel and youth lifestyle company, overseeing media relations and corporate communications for the various properties under the Marc Ecko Enterprises' umbrella. Previously, Cantwell served as Vice President of Rubenstein Public Relations, managing public relations and corporate communications for such clients as Land Rover, Rubin Museum of Art, Time Warner Center, and others, as well as acting as Head of Communications and US Operations for icollector PLC, an online sales and marketing service provider for auction houses, galleries and dealers worldwide. Cantwell began his career with Ogilvy Public Relations.
Email: Ccantwell@5wpr.com |
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Kisha
Maldonado, Vice President (Los Angeles)
KKisha Maldonado serves as Vice President at 5W Public Relations since 2005 and has created, managed and executed PR campaigns for clients ranging from Evian to Snoop Dogg.
Prior to joining 5W, Kisha ran her own firm, Purrfect PR, whose clients included top music artists Fabolous, Jagged Edge and producer Rocwilder, among others. Additional experience extends into the consumer/lifestyle venues, including spearheading campaigns for beauty products, lifestyle and fashion including Levitz Furniture, NutriSystem, and Sheryl Sexton Skincare. Earlier in her career, Kisha worked at several record labels including DreamWorks Records and Quincy Jones’ label, Qwest Records where she served as PR Manager.
Current client experience includes Evian Natural Spring Water, Anheuser-Busch and Lifestyles Condoms.
Email: Kmaldonado@5wpr.com
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