History of 5W Public Relations


Present
5W Public Relations (5W) helps some of the world's best brands to tell their story and build their following. Our smart, resourceful team works in the here and now while continuously keeping our eye on the future. This formula for success works: we are one of the 25 largest PR firms in the U.S. with revenues exceeding $16 million.
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February 2014
5WPR adds AEROSOLES to its roster of fashion and apparel clients. Simultaneously, the agency is named 12th largest agency for Food & Beverage category by O’Dwyers, a leading PR Trade magazine.

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October 2013
PR News' Platinum Awards presents 5WPR with 2013 Mid-Size PR Agency of the Year, Honorable Mention
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June 2013
5WPR named Gold Stevie® Award winner in the Public Relations Agency of the Year category in The 2013 American Business Awards.
Ronn Torossian, founder & CEO of 5WPR, is named a Silver Stevie® award winner in the Communications, Investor Relations, and PR Executive of the Year category.
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May 2013
5WPR named a finalist in the Public Relations Agency of the Year category in The 2013 American Business Awards. Ronn Torossian, founder & CEO of 5WPR named a finalist in the PR Executive of the Year category.
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March 2013
5WPR as PR firm for T-fal ActiFry secured a tweet from Oprah Winfrey stating "This machine…T-fal ActiFry has changed my life. And they're not paying me to say it," along with an Instagram photo of Oprah holding the appliance. The company's stock skyrocket to record-breaking numbers, and sales boomed.
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December 2012
5WPR expands consumer lifestyle practice, winning the Westminster Kennel Club. Agency will publicize legendary dog show and other initiatives.
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July 2012
Canadian Government hires 5WPR to promote travel & tourism for Travel Alberta, the heart of western Canada, bordered by the Canadian Rocky Mountains.

5WPR
April 2012
5WPR named Agency of Record for Promotion in Motion, one of the largest candy companies in the world. Proprietary and licensed brands include WELCH’S® Fruit Snacks and Fruit ‘n Yogurt™ Snacks, SUN-MAID® Milk Chocolate Raisins, My M&M’S® Brand Chocolate Candies, SOUR JACKS® Sour Candies, Gummy Factory® Gummi Bears and others.

5W - PR
October 2011
Ronn Torossian, Founder & CEO of 5WPR releases the consummate guidebook for public relations in the modern era, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations." The book is available in bookstores across the country, and online. The book is a PR best selling Amazon.com book, and the first to be written by a CEO of a Top 50 PR agency.
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June 2011
T-fal ActiFry names 5W its Public Relations Agency of Record, joining the PR firm's diverse client roster of leading consumer products brands.
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April 2011
5WPR named PR agency of record for Krups, iconic manufacturer of coffee makers and espresso machines, blenders, mixers, and toaster ovens since 1846.
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December 2010
Our client, Apra International, was presented with the prestigious 2010 WWD Beauty Biz Award for "Best Executed Launch Strategy" in the Mass Fragrance category for creation of the Jordin Sparks "Because of You" fragrance. The launch strategy and all marketing & beauty PR efforts were created and executed by 5WPR.
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December 2010
5W Public Relations moves its New York headquarters to a 24,000 square feet midtown Manhattan office. During the same month, Philip Stein Watches, for whom 5WPR serves as PR Agency of Record, is featured on Oprah's 25th annual Favorite Things episode.
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July 2010
Donald J. Pliner, the iconic footwear and accessory brand, and SAE Institute, the world's foremost audio engineering, animation, multimedia and film training institute, hire 5WPR as PR Agency of Record.
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April 2010
Ronn Torossian, CEO & Founder of 5WPR, is selected as a Semi-Finalist for the prestigious 2010 Ernst & Young Entrepreneur of the Year awards, New York region.
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January 2010
BornFree, the BPA free baby company, and Philip Stein Watches choose 5WPR for Public Relations initiatives.
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September 2009
5WPR hired as PR Agency of Record by Delivery.com, a Cantor Fitzgerald business unit. EL AL Airlines hires 5WPR to manage all public relations initiatives.
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July 2009
5W makes significant employee hires in the agency’s healthcare PR practice stemming from the addition of Kinray, the largest privately-held pharmaceutical wholesale distributor in the U.S., and Cinergy Health, one of America's largest private health insurance solution companies as clients.
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April 2009
2009 Forbes 400 list released of richest people in the world. 5WPR currently serves as PR agency of record for two of the 400 richest people in the world.
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November 2008
5W Public Relations is re-hired for the second year as PR Agency of Record to direct PR activities and media relations for the 29th year of Licensing International Expo, the leading trade show serving the estimated $191 Billion licensing industry.
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May 2008
5W Public Relations is hired by Harrah's Entertainment, the world's largest provider of branded casino entertainment.
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March 2008
5W Public Relations signs IHOP and Loews Regency as the newest clients in the firm's expanding roster of top-tier restaurant & hospitality/ travel PR clients, which includes The Rink at Rockefeller Center, The Patina Restaurant Group, and Philippe.
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January 2008
5W Public Relations for the second consecutive year dominates events at the Sundance Film Festival with 5WPR celebrity PR events attracting Paris and Nicky Hilton, Mary Kate Olsen, as well as others.
Sundance Film Festival
December 2007
5W Public Relations moves offices for the forth time in five years due to rapid growth. It now occupies 22,000 square feet in a Class A Building in Midtown Manhattan. The company now has a total of 90 employees in both New York and Los Angeles.
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July 2007
5W Public Relations is hired by Microsoft, and XM Radio to handle public relations.
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January 2007
5W Public Relations scores a three-peat with Fastest Growing PR Agency in the U.S. honors and officially breaks into the Top 25 list of independent firms. The company celebrates with the hiring of its 75th employee.
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August 2006
Ronn Torossian is named to Advertising Age's coveted 40 under 40 list. Ronn Torossian of 5WPR is the only CEO of a PR agency named to this list.
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July 2006
5W Public Relations wins a major hospitality client, The Patina Restaurant Group, the nation's leading multi-concept restaurant and food service operator in the premium segment.
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January 2006
For the second consecutive year, 5W Public Relations is named the Fastest Growing PR Firm in the United States. The public relations agency hires its 50th employee.
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December 2005
5W Public Relations' news segment wins an Emmy for Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast for its CBS Sunday Morning News segment on client Wolfgang's Vault.
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November 2005
5W Public Relations handles all media for the Groundbreaking Ceremony on the National Mall in Washington DC for the Martin Luther King, Jr. Memorial Project Foundation. Martin Luther King, Jr. is the only non-President awarded a four-acre memorial plot on the National Mall.
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September 2005
5W Public Relations signs a fashion retail giant, The United Retail Group, the holding company for AVENUE, one of the largest plus-size clothing brands in the United States. The company operates over 500 Avenue retail stores, as well as Avenue.com.
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June 2005
5W Public Relations expands westward with the launch of 5W Public Relations' Los Angeles office.
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February 2005
5WPR Founder Ronn Torossian is featured in a two-page article in the New York Times.
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January 2005
5W Public Relations is named the Fastest Growing PR Firm in the United States, and wins Boutique PR Agency of the Year honors from the Holmes Report. The company now employs 30 full-time staffers and again relocates to a midtown 10,000+ square foot office to accommodate its continued growth in both clients and employees.
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January 2004
5W Public Relations hires its twelfth employee, and due to rapid expansion moves into new offices in Midtown Manhattan. The PR firm celebrates the move by signing its first government account - The Israeli Ministry of Tourism.
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January 2003
5W Public Relations is founded by entrepreneur Ronn Torossian. The Public Relations firm consisted of Ronn and one intern working in a 400 square foot rooftop office for three clients.
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