5W Public Relations (5WPR
) helps companies build stronger relationships with their customers. We know that programs that try to apply the same message to everyone doesn't work, and develop strategies that speak to different demographics in different life stages in ways that are meaningful.
We begin by building a strong brand voice, develop programs that help consumers relate to products on a personal level, and create a lasting emotional connection by connecting brands with their needs, desires and aspirations. Whether it's developing and executing creative plans that surprise and delight, making news that generates maximum media coverage or engaging consumers where they least expect it, our experience and results are unparalleled.
Our team integrates elements including social media, cause marketing, sampling, product integrations, events, contests and promotions, celebrity seeding and more to drive powerful outcomes for brands ranging from McDonald's to Evian, Krups to Grolsch Beer, XM Radio to Anhueser-Busch connect with new customers and build deeper relationships with existing ones.
Consumer PR Agency Client Testimonials:
"From minute 1, the 5W consumer team has simply produced results, and has been a strategic partner and provided counsel throughout - all this from a passionate, smart and resourceful account team. At all levels, the team as our PR firm of record has understood our many levels of communication needs, and has enabled BornFree to experience tremendous success."
- Ron Vigdor, CEO, BornFree (www.newbornfree.com)
"5W Public Relations represents two of our brands and makes it look easy the way they effectively - and separately - generate results for each. Our 5W teams have amply proven their creativity and diligence, and have secured an enormous amount of meaningful press, all of which has been spot-on. We are so pleased with our partnership with 5W. This is a firm that gets results and delivers what they promise … and more."
- Meagan Bradley, Marketing Director, KRUPS
"I've worked with several PR agencies over the past decade and 5W has helped take the Ted Gibson brand to the next level. From feature stories to regular national broadcast exposure, the results I have had since hiring 5W’s consumer PR and beauty PR team as my PR agency of record is simply unmatched."
- Ted Gibson, Celebrity Hair Stylist
"5W Public Relations has played an integral role in helping to enhance the brand image of Surefit. We have seen awareness rise, website traffic hit record paces and sales, and other benefits as a result of the strategic and aggressive PR campaign. I continue to recommend them as the top NY PR agency to my peers, and am proud to call 5W our PR firm of record."
- Hugh Rovit, Surefit
"As the CEO of a company that markets several major brands, we rely on our PR firm for marketing communications advice, and tangible media results. 5W is one of the few PR firms that consistently delivers tremendous results on all fronts."
- Joseph J. Fisch Jr., President/CEO, United States Beverage