5W Public Relations helps consumer products and brands build strong, authentic relationships with customers. Programs that apply the same message across all channels and audiences feel generic and fail to create lasting emotional connections with consumers. Our award-winning consumer division works with clients to tailor messages and strategies that speak to their key customers in different and meaningful ways.

Our process begins by building a strong voice that serves as a foundation for the brand and its messaging, allowing us to then develop programs that help consumers relate to products on a personal level. All of our tactics focus around creating a lasting emotional connection with consumers - which starts by connecting brands with their audience's needs, desires and aspirations. Whether that is developing and executing creative plans that surprise and delight, making news that generates maximum media coverage or engaging consumers where they least expect it, our experience and results are unparalleled.

We integrate all viable elements including social media, cause marketing, sampling, product integrations, events, contests and promotions, celebrity seeding and more to drive powerful outcomes for brands ranging from KRUPS to Anheuser Busch, All-Clad to Sparkling ICE and many other established and emerging brands.

Whether executing creative plans that surprise and delight, making news that generates maximum media coverage, or engaging consumers where they least expect it, our results are unparalleled.

Consumer PR Agency Testimonials:

"5W and our team there has been such an asset to the growth of our brand over the years. They are responsive, sharp and always on the mark when dealing with our franchisees and the media around Camp Bow Wow. Franchise sales, unit revenue, brand recognition and franchise relations have all been influenced by our team there. They have been a huge part of our tremendous growth and we consider them part of the Camp Bow Wow family!"

- Heidi Ganahl, Founder & CEO, Camp Bow Wow



"5W has been our public relations agency for 8 years. They are the best! Their passion, their drive, and their connections to media, influencers and thought leaders are unmatched. We get more share of voice than our market share suggests, and the attention we get from their account management team feels as if we're their #1 client. They are a roll-your-sleeves-up type of organization and get it done!"

- Carol Carrozza, V.P. Marketing
North America Ansell Healthcare, Inc.
Makers of LifeStyles and SKYN Condoms





"We are thrilled with the work 5WPR does for our Groupe SEB North America brands. The campaigns they have created and executed for Krups, All-Clad, T-Fal, Rowenta and more are highly creative and continue to support our success as a business. This is a hard-working, diligent team that always exceeds expectations."

- Michele Lupton, Marketing Communications Director, Groupe SEB North America



Case Studies