5W Understands

5W Public Relations helps consumer products and brands build strong, authentic relationships with customers. Programs that apply the same message across all channels and audiences feel generic and fail to create lasting emotional connections with consumers. Our award-winning consumer division works with clients to tailor messages and strategies that speak to their key customers in different and meaningful ways.

We Help You Build

Our process begins by building a strong voice that serves as a foundation for the brand and its messaging, allowing us to then develop programs that help consumers relate to products on a personal level. All of our tactics focus around creating a lasting emotional connection with consumers - which starts by connecting brands with their audience's needs, desires and aspirations.

For Great Brands

We integrate all viable elements including social media, cause marketing, sampling, product integrations, events, contests and promotions, celebrity seeding and more to drive powerful outcomes for brands ranging from KRUPS to Anheuser-Busch, All-Clad to Sparkling ICE and many other established and emerging brands.

Creative Plans That Get

Whether executing creative plans that surprise and delight, making news that generates maximum media coverage, or engaging consumers where they least expect it, our results are unparalleled.

Consumer PR Agency Testimonials:

"Our partnership with 5WPR over the past four years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations."

- Nina Morrison, Vice President,
Talking Rain Beverage Co. Makers of Sparkling ICE

"5WPR has been such an asset to the growth of our brand over the years. They are responsive, sharp and always on the mark when dealing with our franchisees and the media around Camp Bow Wow. Franchise sales, unit revenue, brand recognition and franchise relations have all been influenced by our team there. They have been a huge part of our tremendous growth and we consider them part of the Camp Bow Wow family!"

- Heidi Ganahl, Founder & CEO, Camp Bow Wow

"We are thrilled with the work 5WPR does for our Groupe SEB North America brands. The campaigns they have created and executed for KRUPS, All-Clad, T-Fal, Rowenta and more are highly creative and continue to support our success as a business. This is a hard-working, diligent team that always exceeds expectations."

- Michele Lupton, Marketing Communications Director,
Groupe SEB North America


  • Sparkling ICE
    Sparkling ICE, one of the fastest growing non-alcoholic beverage brands ...
    KRUPS is a brand dedicated to precision and technical perfection ...
  • Medifast
    Medifast (NYSE: MED), the third largest weight loss and weight management ...
  • Camp Bow Wow
    Camp Bow Wow is a leading Doggy Day and Overnight Camp providing ...
    OneStopPlus.com, now fullbeauty.com, is the world's first ...
  • All-Clad
    5W Public Relations is Agency of Record for All-Clad Metalcrafters ...

Consumer Products and Brands