Consumer Products Public Relations Firm
5W Public Relations
helps consumer goods companies build stronger relationships with their customers. We recognize that programs that try to apply the same message across all target audiences feel generic and fail to create lasting emotional connections with consumers. The experts in our consumer division work with clients to craft messaging and develop strategies that speak to different demographics in different life stages in ways that are meaningful and resonate.
Our process begins by building a strong voice that serves as a foundation for the brand and its messaging, allowing us to then develop programs that help consumers relate to products on a personal level. All of our tactics focus around creating a lasting emotional connection with consumers - which starts by connecting brands with their audience’s needs, desires and aspirations. Whether that is developing and executing creative plans that surprise and delight, making news that generates maximum media coverage or engaging consumers where they least expect it, our experience and results are unparalleled.
Our team integrates elements including social media, cause marketing, sampling, product integrations, events, contests and promotions, celebrity seeding and more to drive powerful outcomes for brands ranging from McDonald's to Evian, Krups to Anheuser Busch, All-Clad to Sparkling Ice. Our goal is always to help our clients connect with new customers and build deeper relationships with existing ones.
"We are thrilled with the work 5W does on behalf of Rowenta beauty. The campaigns they have created and executed to engage with our core market and launch the line of hair care tools in the US have been highly creative and effective. The work they have done in continuing to position Rowenta beauty as a category leader among consumers and salon professionals has exceeded our expectations."
- Michele Lupton, Marketing Communications Director, Groupe SEB North America
"5W Public Relations has played an integral role in helping to enhance the brand image of Surefit. We have seen awareness rise, website traffic hit record paces and sales, and other benefits as a result of the strategic and aggressive PR campaign. I continue to recommend them as the top NY PR agency to my peers, and am proud to call 5W our PR firm of record."
- Hugh Rovit, Surefit
“5W has been our public relations agency for 8 years. They are the best! Their passion, their drive, and their connections to media, influencers and thought leaders is unmatched. We get more share of voice than our market share suggests, and the attention we get from their account management team feels as if we’re their #1 client. They are a roll-your-sleeves-up type of organization and get it done!”
- Carol Carrozza, V.P. Marketing, North America Ansell Healthcare, Inc.