For many consumer facing companies, customers are the lifeblood of their success. They’re what keeps a business thriving and successful, so it would only make sense for companies to build a strong rapport with their customer base. Simple as it may sound, building meaningful relationships with people takes time, effort and strong Consumer PR. Maintaining those relationships sometimes feel burdensome. But the rewards of forming relationships with the right people can be great. To help build a strong rapport with customers, follow these five tips:

  1. Be honest. Lying to promote your product or service is never a good idea. When you get caught, negative ramifications for your business quickly follow. People like honesty, and if your can’t be honest about your service, you’ll have a hard time attracting customers. Honesty paves the road for lasting, meaningful relationships.
  1. Follow the Golden Rule. Treat others how you want to be treated. This is such a great rule for life, in general, but too often it’s forgotten. When building a customer base, put yourself in their shoes and make sure they receive the attention, service, and respect you expect to receive.
  1. Be mindful of body language. Body language says a lot about a person, and the wrong kind of body language scares away customers. Instead of standing with your arms crossed and an unpleasant look on your face, keep your arms uncrossed and smile whenever there’s a customer in your vicinity. Make eye contact and interact with the customers helping them feel comfortable about you and your business.
  1. Treat customers like people, not numbers! Remember customer names and something about the individual. This helps you remember how your business can cater to customer’s needs. In addition, remembering the little details goes a long way in retaining customers and making them feel special and valued. Customers who feel valued and important are more likely to stick around for the long haul.
  1. Be kind. Conduct business with a lighthearted attitude and don’t allow anyone to be rude to the customers. Keeping a more casual, lighthearted atmosphere in your business helps customers feel more at home and comfortable, and, therefore, more open to communicating what they need.

Every relationship with a customer is different and unique, and each one deserves your time and attention if you want to keep them around. Just be yourself and be genuine. The rest fall into place, and soon you’ll have a booming customer base and thriving business!