5W Public Relations, Home & Housewares PR


Creative Programs

When it comes to style, visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales. Whatever the goal - launching a new line, developing strategies to dominate a category, or building associations between brands and endorsers - our team creates sophisticated public relations programs that capture attention for today's leading home and lifestyle brands.

Building Brands

5W has worked with many notable home, housewares, culinary and lifestyle brands including All-Clad, Rowenta, Lagostina, SMEG, Micro Cotton™, Cookina, IMUSA, KRUPS, T-Fal, Varidesk, Fitz & Floyd, Omega, Excalibur, Soniclean and Paintzen.

Results Are

We execute integrated traditional and digital media programs for clients, keeping them top of mind when people are ready to buy. From boutique to mass market, consumer to trade and business media, 5W's reach is limitless.

Our Goal Is To Directly Affect Our

We regularly and consistently attract strategic, focused media coverage for our PR clients, keeping them top of mind with their target demographics. In addition to traditional product placement, 5W Public Relations is best known for its out-of-the-box, nontraditional marketing in which we take a proactive approach to creating opportunities for our clients to be seen by consumers, influencers and the media.

Home & Housewares PR Agency Client Testimonials:

"We are thrilled with the work 5WPR does for our Groupe SEB North America brands. The campaigns they have created and executed for KRUPS, All-Clad, T-Fal, Rowenta and more are highly creative and continue to support our success as a business. This is a hard-working, diligent team that always exceeds expectations."

- Michele Lupton, Marketing Communications Director,
Groupe SEB North America

"5W has an excellent ability to tailor their services to our specific needs and to our core audience. PR efforts are aimed at positioning IMUSA as the leader in Hispanic and international cookware and appliances. In 2017 we increased the brands presence across all media outlets, reaching total impressions of over $2.4 billion. Tremendous follow-up, and an unbelievable team. "

- Victoria Rodriguez, Sr. Marketing Manager, IMUSA

Home and Housewares Public Relations - 5W PR Firm - NY, LA and Denver


  • SMEG Dolce & Gabbana
    5W Public Relations serves as Agency of Record for SMEG, a renowned ...
  • All-Clad
    5W Public Relations is Agency of Record for All-Clad Metalcrafters ...
  • T-fal
    T-fal, the leading global manufacturer of non-stick cookware and small ...
  • Sansaire
    Turning home chefs into culinary heroes, Sansaire, the Seattle-based startup ...
  • Fitz and Floyd
    Over the past 50 years, Fitz and Floyd has become a leader in the manufacturing ...
  • Rowenta DW3
    In 2016, global garment care leader Rowenta tasked 5W with developing ...
  • Jung Lee
    Jung Lee NY is a world-renowned revolutionary retail experience which ...
  • Paintzen
    NYC based start-up, Paintzen, is an on-demand home and office painting ...
  • SMEG
    SMEG is an Italian domestic appliances brand, producing beautiful electrics ...
  • Micro Cotton
    India-based textile company, Micro Cotton is the maker of a ...