The Engagement
What 5W did for Acker Wines.
Case Study
Acker Wines
Overview
Established in 1820, Acker is the oldest wine shop in America and the world's largest fine and rare wine auction house. The client tasked 5W with driving brand recognition for Acker Wines as the world's premier online destination for fine and rare wine.
Strategy
To leverage press around the NBA season, Acker Wines partnered with NBA superstars JJ Redick, Carmelo Anthony, Paul Pierce, Kevin Love, and Kyle Kuzma for a weekly one-hour session on Zoom to discuss their passion for wine while tasting a selection of wines curated by Acker's experts. New and existing consumers alike were driven to purchase selections across various price points from Acker's online store.
Results
The series resulted in more than 1,000 consumer registrations and 500 new sales leads. 5W kept the excitement going with coverage in major outlets like Forbes, USA TODAY, Food & Wine, NBC Sports, Yahoo! Sports, and The Score, among other outlets.