Millennium Hotels Case Study
Millennium Hotels & Resorts - Growing Brand Awareness in the U.S. Market
After engaging 5W Public Relations to work specifically on the Millennium Broadway Hotel New York, Millennium Hotels & Resorts appointed 5W Public Relations as its PR Agency of Record for all its properties under the Millennium & Copthorne Hotels, which owns, asset manages and/or operates over 100 hotels worldwide.
Each month, 5W Public Relations handles publicity efforts for the five anchor properties: Millennium Broadway Hotel New York / Millennium UN Plaza Hotel New York, Millennium Biltmore Hotel Los Angeles, Millennium Bostonian Hotel Boston, Millennium Knickerbocker Hotel Chicago, and Millennium Maxwell House Nashville. For these anchor properties, 5WPR secures both long and short lead coverage, including larger property features, packages and outreach for all hotel news and marketing initiatives. In addition to the five anchor properties, 5WPR would focus on two of the remaining properties each month, helping to develop plans and strategies to insert Millennium into the consumer travel and trade news cycle. These additional properties are located in Anchorage, Boulder, Buffalo, Cincinnati, Durham, Minneapolis, St. Louis and Scottsdale.
Examples of campaigns and pitches to raise awareness for the Millennium name overall and each of these individual properties, as well as to promote the mission to get "heads in beds" include Alaska's weather-centric "Dollars for Degrees" deal, New York's "Extreme Valentine's Day" and "Broadway Weddings" Packages, LA's "Prohibition Era Cocktails," and Chicago's "Dashing Along the Magnificent Mile" shopping package, as well as national package outreach and creation, regional event outreach and more.
Top tier press secured as a result of these creative campaigns, packages and promotions include National Geographic Traveler, Budget Travel, The Los Angeles Times, Travel + Leisure, BRIDES Magazine, Kayak, Travel Weekly, Recommend and more.
After engaging 5W Public Relations to work specifically on the Millennium Broadway Hotel New York, Millennium Hotels & Resorts appointed 5W Public Relations as its PR Agency of Record for all its properties under the Millennium & Copthorne Hotels, which owns, asset manages and/or operates over 100 hotels worldwide.
Each month, 5W Public Relations handles publicity efforts for the five anchor properties: Millennium Broadway Hotel New York / Millennium UN Plaza Hotel New York, Millennium Biltmore Hotel Los Angeles, Millennium Bostonian Hotel Boston, Millennium Knickerbocker Hotel Chicago, and Millennium Maxwell House Nashville. For these anchor properties, 5WPR secures both long and short lead coverage, including larger property features, packages and outreach for all hotel news and marketing initiatives. In addition to the five anchor properties, 5WPR would focus on two of the remaining properties each month, helping to develop plans and strategies to insert Millennium into the consumer travel and trade news cycle. These additional properties are located in Anchorage, Boulder, Buffalo, Cincinnati, Durham, Minneapolis, St. Louis and Scottsdale.
Examples of campaigns and pitches to raise awareness for the Millennium name overall and each of these individual properties, as well as to promote the mission to get "heads in beds" include Alaska's weather-centric "Dollars for Degrees" deal, New York's "Extreme Valentine's Day" and "Broadway Weddings" Packages, LA's "Prohibition Era Cocktails," and Chicago's "Dashing Along the Magnificent Mile" shopping package, as well as national package outreach and creation, regional event outreach and more.
Top tier press secured as a result of these creative campaigns, packages and promotions include National Geographic Traveler, Budget Travel, The Los Angeles Times, Travel + Leisure, BRIDES Magazine, Kayak, Travel Weekly, Recommend and more.
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