Consumer Products
Beauty & Wellness
The beauty sector is one of the most saturated yet ever-expanding industries in the world. The partner of choice for some of the best-known brands in this sector, the Beauty Public Relations team at 5WPR is known for bringing competitive results, incubating trends, building new categories, and cutting through the clutter.
Whether we are working to put a mature beauty brand back in the spotlight, launch a lesser known small entrepreneurial company into mass retail or introduce a top-selling European brand to the U.S. marketplace, we are structuring beauty PR programs that generate millions of media impressions, drive enormous social media buzz, align innovative partnerships and celebrity influence. Our diverse client list includes worldwide beauty conglomerate Shiseido, pillar spa brands including Decleor Aromatherapy Skincare and CARITA Paris, celebrity hairstylist Ted Gibson, Parisian fragrance House of Lubin, AHAVA Dead Sea Mineral Skincare and one of the most popular teeth-whitening brands Supersmile, among many others.
Our creative reputation grew out of our work in beauty, and marketing to women has become second nature to us. We know how to build category leadership for beauty brands, and as a top tier beauty PR firm more importantly we know why consumers buy the products that make them look and feel good.
Staffed by a team of former journalists, beauty insiders, beauty bloggers, beauty PR veterans, and others well-connected and focused in the industry, 5W Public Relations' health and beauty team has the specialization, extensive experience, media contacts and creativity that make for an outstanding marketing campaign.
From reinvigorating beloved, cult-favorite brands to introducing new products in a crowded marketplace, 5W Public Relations' thinks strategically and acts proactively generating story ideas for top media, marketing and promotional tactics to build clients' business.
We were ranked the 5th largest beauty PR agency in 2011 by O'Dwyer's, a leading public relations industry publication and are one of the leading beauty PR agencies, both as a leading beauty NY PR firm and nationally.
Client Testimonials:
"We love working with the 5WPR team! They have been steadfast in securing one amazing opportunity after another, and our PR results have skyrocketed since we began working with them. Not only does this talented beauty PR team consistently bring us in front of key editors and keep DECLÉOR and CARITA top of mind, but they also create excitement around all of our promotions, ultimately helping to drive sales."
- Cindy Willette, Director of Marketing at DECLEOR USA, a Shiseido company
"I've worked with several PR agencies over the past decade and 5WPR has helped take the Ted Gibson brand to the next level. From feature stories to regular national broadcast exposure, the results I have had since hiring 5WPR as my PR agency of record are simply unmatched."
- Ted Gibson, Celebrity Hair Stylist
The reason I like working with 5WPR is that they consistently deliver! Most PR agencies tell you that it takes months to get up to speed and get results. Results speak the loudest and 5W PR screams from the hilltops.”
- Michael Etedgi, CEO, AHAVA North America
"5W Public Relations is a talented group. They have the ability to innovate and identify angles that successfully penetrate the marketing channels especially virally and through the media. Consistent and high quality results have made our partnership with 5WPR an integral component to our brand identity. I highly recommend them and am proud they are our PR agency of record.”
- Paula Simpson, CEO, Glisodin Skin Nutrients
The beauty sector is one of the most saturated yet ever-expanding industries in the world. The partner of choice for some of the best-known brands in this sector, the Beauty Public Relations team at 5WPR is known for bringing competitive results, incubating trends, building new categories, and cutting through the clutter.
Whether we are working to put a mature beauty brand back in the spotlight, launch a lesser known small entrepreneurial company into mass retail or introduce a top-selling European brand to the U.S. marketplace, we are structuring beauty PR programs that generate millions of media impressions, drive enormous social media buzz, align innovative partnerships and celebrity influence. Our diverse client list includes worldwide beauty conglomerate Shiseido, pillar spa brands including Decleor Aromatherapy Skincare and CARITA Paris, celebrity hairstylist Ted Gibson, Parisian fragrance House of Lubin, AHAVA Dead Sea Mineral Skincare and one of the most popular teeth-whitening brands Supersmile, among many others.
Our creative reputation grew out of our work in beauty, and marketing to women has become second nature to us. We know how to build category leadership for beauty brands, and as a top tier beauty PR firm more importantly we know why consumers buy the products that make them look and feel good.
Staffed by a team of former journalists, beauty insiders, beauty bloggers, beauty PR veterans, and others well-connected and focused in the industry, 5W Public Relations' health and beauty team has the specialization, extensive experience, media contacts and creativity that make for an outstanding marketing campaign.
From reinvigorating beloved, cult-favorite brands to introducing new products in a crowded marketplace, 5W Public Relations' thinks strategically and acts proactively generating story ideas for top media, marketing and promotional tactics to build clients' business.
We were ranked the 5th largest beauty PR agency in 2011 by O'Dwyer's, a leading public relations industry publication and are one of the leading beauty PR agencies, both as a leading beauty NY PR firm and nationally.
Client Testimonials:
"We love working with the 5WPR team! They have been steadfast in securing one amazing opportunity after another, and our PR results have skyrocketed since we began working with them. Not only does this talented beauty PR team consistently bring us in front of key editors and keep DECLÉOR and CARITA top of mind, but they also create excitement around all of our promotions, ultimately helping to drive sales."
- Cindy Willette, Director of Marketing at DECLEOR USA, a Shiseido company
"I've worked with several PR agencies over the past decade and 5WPR has helped take the Ted Gibson brand to the next level. From feature stories to regular national broadcast exposure, the results I have had since hiring 5WPR as my PR agency of record are simply unmatched."
- Ted Gibson, Celebrity Hair Stylist
The reason I like working with 5WPR is that they consistently deliver! Most PR agencies tell you that it takes months to get up to speed and get results. Results speak the loudest and 5W PR screams from the hilltops.”
- Michael Etedgi, CEO, AHAVA North America
"5W Public Relations is a talented group. They have the ability to innovate and identify angles that successfully penetrate the marketing channels especially virally and through the media. Consistent and high quality results have made our partnership with 5WPR an integral component to our brand identity. I highly recommend them and am proud they are our PR agency of record.”
- Paula Simpson, CEO, Glisodin Skin Nutrients
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