Overview
The brief from Duane Reade
Duane Reade, a subsidiary of the Walgreen Company, is the New York metro area's largest regional drugstore chain. With over 250 locations throughout the five boroughs and New Jersey, Duane Reade serves as the drugstore of choice to a vast community of consumers. Duane Reade trusted 5WPR to elevate its position in the digital marketing space, drive customer acquisition through awareness of its consumer technology, and establish a profile for the company's marketing manager.
Strategy
How 5W ran the program
5WPR secured a feature in Adweek highlighting Duane Reade's 1 million Twitter followers milestone and promoting the #DR1MM event. Leveraging the client's social media reach, 5WPR developed holiday marketing campaigns and created awareness in the retail and drugstore trades. 5WPR then harnessed media relationships to secure coverage for store openings, events and marketing achievements, and drove customer acquisition around Duane Reade's partnership with weather app Poncho and its iBeacon pilot.
Case Study
Last updated: October 26, 2026
Duane Reade case study: 5WPR secured an Adweek feature on the chain's 1 million Twitter followers milestone and built awareness for its consumer technology, including a partnership with weather app Poncho and an iBeacon pilot. 5WPR doubled the chain's Twitter followers to two million within four months.
Frequently asked questions
What results did 5WPR deliver for Duane Reade?
5WPR doubled Duane Reade's Twitter followers to two million within four months. It also secured an Adweek feature on the chain's 1 million follower milestone.
What was the strategy behind the Duane Reade campaign?
5WPR used Duane Reade's social media reach to develop holiday marketing campaigns and build awareness in retail and drugstore trade media. It also secured coverage for store openings, events and marketing achievements, and promoted the Poncho partnership and the iBeacon pilot.
Where can I learn more about 5WPR's corporate PR work?
5WPR's corporate communications page describes its services and related case studies.
Results
What the program delivered for Duane Reade
5WPR doubled the chain's Twitter followers to two million within four months, positioning Duane Reade as an innovative, tech-savvy market leader and amplifying customer acquisition. Explore our corporate PR services.
Coverage included
