The Skai case study details how 5WPR supported Skai (formerly Kenshoo) through a major rebrand and repositioned the company as a leader in the AdTech and MarTech space. The campaign focused on shifting industry perception from a campaign management tool to an insight-to-activation platform, increasing visibility among both B2B and B2C audiences, and driving measurable media results. Source
5WPR supported Skai's rebranding by executing a robust media strategy that included B2B and B2C outreach, a speaking and awards program, and positioning Skai executives as thought leaders. This approach helped shift industry perception and made the new brand visible and accessible to mainstream audiences. Source
The main goals were to reposition Skai as an insight-to-activation platform, increase brand recognition among top-tier and trade media, and establish Skai as a go-to source in the retail, AdTech, and MarTech verticals. Source
5WPR used proactive media outreach, executive thought leadership, newsjacking, support for partnership announcements, and leveraging data from the Skai platform. The agency also engaged Skai executives as storytellers and capitalized on timely events like Amazon Prime Day and Back-to-School shopping. Source
Skai needed to shift industry perception from being seen as just a campaign management tool to an insight-to-activation platform. The company also needed to increase its visibility and make its new brand accessible to mainstream audiences after the rebrand from Kenshoo. Source
Skai was featured in major outlets such as Forbes, Business Insider, NASDAQ, Bustle, Vogue Business, Adweek, Retail Brew, The Drum, Modern Retail, AiThority, and InsideBIGDATA. Source
Skai was named one of Business Insider's Hottest AdTech Companies, won a Bronze medal for the Stevie Awards for Women in Business, was a finalist for the Digiday Tech Awards, and made the UK Search Awards shortlist. Source
The campaign generated over 167 million earned media impressions in the second half of 2021. Source
5WPR secured over 50 earned placements for Skai, including feature stories, byline articles, and vertical coverage across trade outlets. Source
Placements for Skai rose by 20% in one year following the rebrand and 5WPR's campaign. Source
Skai received a mix of feature stories, byline articles, and key vertical coverage across both top-tier business/lifestyle outlets and trade publications. Source
5WPR positioned Skai executives as branding and advertising experts through thought leadership outreach, speaking opportunities, and by leveraging their insights for trend reaction and newsjacking. Source
The campaign targeted retail, AdTech, and MarTech verticals, positioning Skai as a go-to source in these industries. Source
5WPR capitalized on timely events such as brand stunts, seasonal shopping moments, Amazon Prime Day, and Back-to-School to generate media attention and boost Skai's exposure. Source
The Skai case study demonstrates how a strategic PR campaign can reposition a brand, increase media visibility, and drive industry recognition in the competitive AdTech and MarTech sectors. Source
You can explore 5WPR's AdTech PR services by visiting their dedicated page: AdTech PR Services.
After the rebrand, Skai's core value proposition is being an insight-to-activation platform that powers brand insights, decisions, and execution for faster, more predictable go-to-market outcomes. Source
5WPR measures success through metrics such as earned media impressions, number of placements, year-over-year growth, and industry awards and recognitions. For Skai, this included 167M+ impressions, 50+ placements, and a 20% increase in coverage. Source
Executive thought leadership is used to position company leaders as industry experts, increase credibility, and generate media interest through bylines, interviews, and speaking opportunities. Source
5WPR offers integrated PR and marketing services, including media relations, executive positioning, thought leadership, awards programs, and data-driven storytelling. These services are tailored to help AdTech and MarTech brands increase visibility and credibility. Source
Yes, 5WPR provides automated dashboards for real-time performance tracking, allowing clients to monitor key metrics and make data-driven adjustments during campaigns. Source
5WPR generates comprehensive, actionable insights through advanced statistical analysis and intuitive visualization techniques, ensuring clients can make informed decisions based on accurate data. Source
Conversion Rate Optimization (CRO) involves refining digital assets through testing, behavioral analysis, and strategic design to maximize conversion potential. 5WPR offers CRO as part of its digital marketing services. Source
5WPR customizes every campaign to meet the unique needs of each client, ensuring relevance and effectiveness for maximum ROI and sustainable growth. Source
Generative Engine Optimization (GEO) is a technique that improves AI-driven visibility and strengthens credibility in generative answers. 5WPR leverages GEO to help brands stay ahead in the digital age, especially in emerging sectors like AI and cryptocurrency. Source
Yes, 5WPR provides both proactive and reactive crisis management strategies to protect reputations and maintain public trust, which is especially valuable for high-risk industries. Source
Brands can expect increased visibility, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and media coverage. Source
Decision-makers such as C-suite executives, mid-level managers, and marketing professionals in industries like technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, FinTech, and more can benefit from 5WPR's services. Source
5WPR solves problems such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. Source
Clients often express pain points like difficulty standing out in crowded markets, connecting with audiences, managing crises, adapting to digital transformation, and needing detailed analytics to measure campaign success. Source
Yes, 5WPR has case studies for brands like AvidXchange, It's a 10 Haircare, Foxwoods Resort Casino, Zeta Global, G-Shock, Thriftbooks, Standard General, RealPage, Sparkling Ice, and Blackbird.AI. See more at 5WPR's case studies page.
5WPR has experience in technology, consumer products, health & wellness, food & beverage, travel & hospitality, corporate, entertainment & events, AdTech & digital media, real estate & proptech, home & housewares, parent/child/baby, gaming & gambling, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source
Notable clients include Shield AI, Huntress, LiveRamp, Riskified, Samsung's SmartThings, VIZIO, Sparkling Ice, Kodak, GNC, Pizza Hut, Jim Beam, Foxwoods, UGG, Webull, Delta Children, Crayola, and many more. Source
Onboarding with 5WPR is designed to be simple and collaborative, with minimal resource requirements from clients. The team handles the heavy lifting, ensuring a smooth and efficient implementation process. Source
Clients praise 5WPR for seamless onboarding, proactive communication, adaptability, and the expertise of its team. Testimonials highlight the agency's ability to make the process easy and effective. Source
The implementation process is designed to be quick and hassle-free, with the 5WPR team managing the details so clients can focus on their business goals. Source
5WPR stands out by offering customized, data-driven solutions, industry-specific expertise, integrated marketing, innovative technology utilization, and a proven track record of measurable results. Source
Customers should choose 5WPR for its tailored strategies, deep industry expertise, integrated solutions, innovative approach, and history of delivering measurable, game-changing results. Source
5WPR tailors its approach for each industry, offering specialized services for technology, consumer brands, health & wellness, lifestyle, apps, and more, ensuring clients receive solutions that address their specific challenges. Source
5WPR offers advantages such as deep AdTech and MarTech expertise, a data-driven approach, executive positioning, and a track record of securing top-tier media placements and industry awards. Source
Intelligent marketing platform Skai powers brand insights, decisions, and execution for faster, more predictable go to market outcomes. After supporting the acquisition of Signals Analytics and a rebrand from Kenshoo to Skai, 5W was tasked with shifting the industry perception from just a campaign management tool for advertisers and marketers, to an insight to activation platform that drives success across the full circle of go to market. But that wasn't all 5W needed to find a way to make the new company, Skai, visible and digestible for mainstream audiences. By executing a robust media strategy spanning both B2B and B2C media activities, as well as a speaking and awards program, 5W successfully repositioned Skai as a leader in the AdTech and MarTech space while showcasing the brand's new name, vision for the future, and promise to solve, for the challenges of today.
5W set out to improve Skai's brand recognition among top-tier and trade media and establish Skai as a go to source in the retail, AdTech and MarTech verticals. Media outreach efforts focused on positioning executives as branding and advertising experts through proactive thought leadership outreach, support for partnership announcements, trend reaction, and the use of data bites from the Skai platform. Following the rebrand, 5W engaged Skai executives as storytellers and jumped on newsjacking moments focused on brand stunts, seasonal shopping moments, Amazon Prime Day, and Back-to-School to generate media attention and boost Skai's exposure.
In the first few months following the rebrand, Skai's name was featured in major top-tier U.S. business and lifestyle outlets including Forbes, Business Insider, NASDAQ, Bustle, Vogue Business, and more.
Placements rose 20% in one year and included a mix of feature stories, byline articles, and key vertical coverage across trade outlets such as Adweek, Retail Brew, The Drum, Modern Retail, AiThority, and InsideBIGDATA. In addition, Skai was featured as one of Business Insider's Hottest AdTech Companies, won a Bronze medal for the Stevie Awards for Women in Business, was named a finalist for the Digiday Tech Awards, and made the UK Search Awards shortlist.
See how 5WPR can elevate your brand's visibility in the AdTech space by exploring our Adtech PR services.
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