Fintech PR Firm


5W Knows Fintech

No industry is facing greater technological disruption than the world of finance. From the automation of traditional banking services and investment tools, to the ability to create and transfer currency with the push of a button, Financial Technology ("FinTech") is changing the way individuals and businesses can secure, exchange, manage and lend money globally. With the explosive growth of FinTech comes one of the fiercest races between startup companies and a finance industry looking to adapt to changing consumer and business needs. 5W has long been at the forefront of FinTech communications having spearheaded strategic and creative campaigns for many of the industry's trailblazing companies to help define entirely new categories.

The Business of FinTech (B2B)

As an industry still working to build its reputation among regulatory bodies, lawmakers, investors and client partners, B2B FinTech companies turn to 5W to help create influence and lay the building blocks for the future. With leading B2B clients including online lending marketplace Avant, ecommerce fraud detection startup Forter, and cross-border payments company Payoneer, 5W develops corporate communications plans that generate powerful Tier 1 media exposure and ensure key executives, products, and company initiatives remain in the headlines for the right reasons.

The Battle for Consumer Loyalty (B2C)

Consumers can control just about every aspect of their finances from the phones in their pocket, without the need to ever step foot in a bank again. Much like customer loyalty defined the banking industry as we used to know it, 5W understands that building trust, credibility and retention goes hand-in-hand with online and mobile finance solutions today. Whether consumers are clicking for personal loans or mortgages, making mobile payments in a restaurant, comparing credit card products at home, or setting up low-fee savings accounts for a rainy day, 5W has helped FinTech leaders such as Avant (a $2B unicorn), Lenda, MyCheck, Finder and TrueBill share their services with millions of people worldwide.

Fintech PR Agency Client Testimonials:

"Put simply, 5W gets results. They are great at media placements, and facilitating a steady flow of thought leadership pieces among the likes of Entrepreneur and Fortune. The team is always available, strategic, smart and responsive to feedback - just the way it should be."

- Jonny Steel, VP Marketing, Payoneer

"We consider 5W to be more than just our PR agency, we look at them as our partners who have helped us open several doors and opportunities for us over the past 2 plus years. They are an instrumental part of our growth story and ongoing traction through various strategic media focused initiatives that put us in front of key decision makers throughout the e-commerce and greater tech industry."

- Bill Zielke, CMO, Forter


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Technology PR Firm