Overview
Our client CaratLane, the #1 Indian jeweler in the world, signed on with 5W Digital to improve overall efficiencies and increase revenue from paid social campaigns.
Strategy
Implemented various forms of testing to drive users further down the funnel while utilizing deeper events within the funnel to locate users who are more likely to purchase. 5W Digital also adjusted messaging and creative to ensure messaging is different within each part of the funnel.
Results
- 250% increase in conversion rate within paid social campaigns
- 10% decrease in paid social spend due to increased efficiencies
- 94% increase in attributed purchases from paid social campaigns
- 72% increase in attributed revenue from paid social campaigns
