Overview
Xplor Technologies tasked 5W Digital to manage all global social media channels with the goal of increasing awareness for services in the United States and to increase followers ahead of IPO.
Strategy
To increase awareness and social following, 5W Digital developed a new and engaging content series to showcase core products and encourage followers, new and existing, to engage across core channels.
Results
In less than one-year, total followers increased by 66% and LinkedIn engagements rose by 131%. Link clicks on LinkedIn and Twitter grew by 113% over the course of four months, leading to an increase in LinkedIn followers by 3,000+ in only two months.
