Overview
Powered by AI-driven proprietary technology, Blackbird.AI protects organizations from narrative attacks created by misinformation and disinformation that cause financial and reputational harm.
When the Blackbird.AI team came to 5W, they were completing a $20 million Series B and in need of a firm that could both maximize on the funding news and parlay that into an ongoing media program that would drive awareness of the brand and the new branch of cybersecurity the company was pioneering.
Strategy
In addition to being a coverage tool, we used funding to get on the radar of key media and start building the company's relationships with beat and business reporters. In addition to introductory and funding pitching, the team also monitored the news for real-time, rapid response opportunities and trend pitches that helped up tap into conversations that put Blackbird.AI and its executives in front of national, technology and trade audiences.
Results
By the Numbers:
- 231 broadcast hits
- 62 digital placements
- Two podcast appearances
- 24 funding placements
- 51% of competitive SOV in Q2, despite only working together in May (up from 1% in Q1)
293 media placements
4.4 billion unique visitors
33 interviews
Top-tier publications across four countries
