Overview
H&H Bagels, an iconic New York City brand since 1972, celebrated 50 years of serving New York-style bagels and schmears. To generate excitement around H&H Bagels' 50th anniversary, the brand conducted giveaways and offered exclusive merchandise to loyal customers, including throwback 50th-anniversary T-shirts, mugs, and more. Furthermore, H&H Bagels hosted a weekly social media giveaway, where they chose the best social media to post, tagging H&H Bagels, and sent the winners boxes of bagels, spreads, and more branded merch.
Strategy
To successfully announce H&H Bagels' 50th anniversary, 5W engaged with key media targets across different media verticals such as national, regional, food & beverage, lifestyle, and trade media to spread awareness of the iconic brand's 50th anniversary, along with their social media giveaway. Additionally, 5W offered on-site and virtual interviews with H&H Bagels CEO Jay Rushin to discuss how H&H Bagels is celebrating 50 years in business.
Results
As a result of 5W's media outreach, our team generated 26 placements and more than 85M+ media impressions in outlets including Fox 5 Good Day New York, Forbes, Axios, Thrillist, AM New York, QSR, and more.
