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5W Helps You Get Your Name Out There In Style

When it comes to lifestyle and specialty retail brands, authenticity and relevancy are key. We help our clients earn affection, loyalty, and ultimately, sales by creating meaningful content and powerful stories that get shared. We leverage every available platform, meeting the consumer where they are- whether that's in the metaverse, or their local shopping mall. We love seeing our clients' products earn their spot within the media, but we are also passionate about helping our partners create cultural impact by elevating executive stories and amplifying brand initiatives.

Clients of 5W's lifestyle and retail team have included Aerosoles, Anatomie, Angara, Ashley Stewart, Barco Uniforms, Blenders Eyewear, BuddyLove, CASIO AMERICA (G-SHOCK), CUUP, Collars & Co. Freebird, Combatant Gentlemen, DUBGEE, Dagsmejan, Demdaco, Devil Dog Dungarees, eShakti, Free Country, Gobi Cashmere, James Allen, Jedora, JewelryTV, Kuru, LIKEtoKNOW.it, Lucrin, Lucy&Co, MVP Collections, Miami Fashion Week, Nobis, Pajar, Payless, Playful Promises, PopSockets, Quince, Rewardstyle, Ruby Love, Rue21, Sevenly, Shapermint, Shelter Logic, Snoop Doggie Doggs, Sunnies Eyewear, The Children's Place, The Giving Moment, Threadless, Topps, Verragio, and William Murray Golf.

Strategies That Get Attention

Whatever the goal - launching a new line, developing strategies to dominate a category, or building associations between brands and influencers, or celebrities - our team creates smart programs that seamlessly capture the attention and admiration of today's most discerning consumers. 5W understands how to develop ownable, integrated messages for lifestyle brands that maintain brand authenticity - ensuring client stories resonate and inspire action.

Results Are Always On Trend

Our goal is always to impact our clients' bottom line. We generate focused media coverage for our clients in the lifestyle space, keeping them tied into culture and trending topics that ensure that they remain top of mind with all target demographics. Our lifestyle division has an integrated approach to public relations, combining media relations, digital and social media and events.

5WPR has successfully helped us relaunch our brand back into North America through creative story-telling, innovative ideas, executive partnerships and collaborations.

Michelle Valdivia, Head of Marketing & Global Director, Payless

I worked in partnership with the 5W team for several years. From conceptualizing to final execution, 5W was every step of the way! They are a fresh diverse PR Agency that keeps up with and knows how to drive their client's media vision towards the end goal! Loved working with them and look forward to working with them in the future!

Tamara Ivey, Marketing Manager Customer Acquisitions, Ashley Stewart

CASE STUDY

G-Shock

Casio's famously indestructible G-SHOCK watch is celebrating its 40th anniversary.

CASE STUDY

Popsockets

PopSockets, founded by a philosophy professor, created the expandable phone grip category-...

CASE STUDY

Payless

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value...

CASE STUDY

Ashley Stewart

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social commerce...

CASE STUDY

Ruby Love

Ruby Love is a pioneer in period apparel and the femtech industry. Founded in 2015, CEO Crystal Etienne developed a smart, intuitive...

CASE STUDY

William Murray Golf

Inspired by Bill Murray and his brothers' off-the-cuff mentality, William Murray Golf was built wit...

CASE STUDY

Dubgee

Inspired, designed and created by Whoopi Goldberg, DUBGEE is a newly launched national fashion and lifestyle brand...

CASE STUDY

ThirdLove

ThirdLove, approached 5W after noticing a sexist Calvin Klein billboard that had been erected in...

CASE STUDY

The Children's Place

5W worked as an extension of The Children's Place, Inc. team to brainstorm, develop and...

CASE STUDY

Quince

Quince was founded to challenge the existing idea that nice things must cost a lot.

CASE STUDY

Miami Fashion Week

Miami Fashion Week is the second largest fashion event...

CASE STUDY

MVP Collections

MVP Collections creates clothing for the big and tall man who's looking for stylish options

CASE STUDY

Pildora

Pildora, the world's first luxury lifestyle brand dedicated to sustainable fashion and entertainment, launched the