When it comes to lifestyle brands, visibility is key, name recognition is everything and brand awareness helps drive consumer sales.

Whatever the goal - launching a new line, developing strategies to dominate a category or building associations between brands and influencers, or celebrities - our Lifestyle division creates smart lifestyle public relations programs that capture attention for today's leading lifestyle companies, from consumer products and brands to entertainment and media brands.

5W understands how to develop unique, integrated messages for lifestyle brands that maintain brand authenticity - ensuring client stories resonate with consumers. We regularly and consistently generate strategic focused media coverage for our clients, keeping them top of mind when people are ready to buy. From couture to mass market, consumer to trade and business media, 5W's reach is limitless.

Our goal is always to directly affect our clients' bottom line. We regularly and consistently attract strategic and focused media coverage for our clients in the lifestyle space, keeping them current and tied into pop culture or trending stories to ensure that they remain top of mind with all target demographics. Our lifestyle division has an integrated approach to public relations, combining media relations, digital and social media, SEO-optimization and events - creating opportunities for our clients to build brand, opportunity and sales.


"Thank you all, so much, for your incredible energy, tenacity, and professionalism in pulling this all together! Because of your efforts, millions of women feel empowered as never before."

- Stephanie Sobel, President, FULLBEAUTY Brands

"We have relied on 5WPR for 8 years for our PR needs. They have been reliable and aggressive in presenting eDressMe to the media, and I trust their counsel, work and results. There is no PR agency that understands the PR needs of online companies as 5WPR does."

- Joanne Stoner, CEO & Founder, eDressMe.com


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consumer beauty PR Firm