When it comes to lifestyle brands, visibility is key, name recognition is everything and brand awareness is the driver of consumer sales.
Whatever the goal - launching a new line, developing strategies to dominate a category or building associations between brands and influencers, or celebrities- our Lifestyle division creates sophisticated lifestyle public relations programs that capture attention for today's leading lifestyle companies, from consumer products to entertainment and media brands.
At 5W we understand how to develop unique messages for lifestyle brands that maintain brand authenticity while speaking to target audiences in their own unique voice - ensuring that our client's stories resonate with consumers. We regularly and consistently generate strategic focused media coverage for our clients, keeping them top of mind when people are ready to buy. From couture to mass market, consumer to trade and business media, 5W's reach is limitless.
Our goal is always to directly affect our clients' bottom line. We regularly and consistently attract strategic and focused media coverage for our clients in the lifestyle space, keeping them current and tied into pop culture or trending stories to ensure that they remain top of mind with all target demographics. Our lifestyle division is known for its integrated approach to public relations, combining media relations, digital and social media, SEO-optimization and events - creating opportunities for our clients to build brand, opportunity and sales.
5W Lifestyle, Fashion & Home PR Agency Client Testimonials:
"5W Public Relations represents two of our brands and makes it look easy the way they effectively - and separately - generate results for each. Our 5W teams have amply proven their creativity and diligence, and have secured an enormous amount of meaningful press, all of which has been spot-on. We are so pleased with our partnership with 5W. This is a firm that gets results and delivers what they promise … and more."
- Meagan Bradley, Marketing Director, KRUPS
"5W Public Relations have played an integral role in helping to enhance the brand image of Surefit. We have seen awareness rise, website traffic hit record paces and sales, and other benefits as a result of the strategic and aggressive PR campaign. I continue to recommend the PR agency
to my peers, and am proud to call 5W our PR firm of record."
- Hugh Rovit, Surefit
"5W is relentless in their commitment to our brand. They are proactive, creative, driven and constantly finding suitable venues for our products."
- Freddie Stollmack, CEO, Weatherproof Clothing Company
"5W has helped us gain huge visibility and growth for the brand by successfully establishing the VOGA Italia collection of wines as a lifestyle brand. They have the connections in place to integrate VOGA into high-profile and on-brand events that reached the fashion set, our target audience. Plus, they transform those opportunities into meaningful placements within top-tier media, driving consumer awareness and ultimately sales."
- Lisa Schuster, National Marketing Director, Enovation Brands, Inc.