When it comes to style, visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales.
Whatever the goal – launching a new line, developing strategies to dominate a category, or building associations between brands and celebrity endorsers – our team of 90+ professionals creates sophisticated public relations programs that capture attention for today’s leading fashion, home and lifestyle brands.
Our clients range from national retail chains to emerging designers who know how to develop messages that resonate with different lifestyle audiences in their own unique voice. We regularly and consistently generate strategic, focused media coverage for our clients, keeping them top of mind when people are ready to buy. From couture to mass market, consumer to trade and business media, 5W’s reach is limitless.
We understand that visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales. Our goal is to directly affect our clients' bottom line. We regularly and consistently attract strategic, focused media coverage for our PR clients, keeping them top of mind with their target demographics. In addition to traditional product placement, 5W Public Relations is best known for its out-of-the-box, nontraditional marketing in which we take a proactive approach to creating opportunities for our clients to be seen by consumers, influencers, and the media.
5W Lifestyle, Fashion & Home PR Agency Client Testimonials:
"We have relied on 5W for the past 6 years for our PR needs. They have been reliable and aggressive in presenting edressme to the media, and I trust their counsel, work and results. There is no PR agency
that understands the PR needs of online companies as 5WPR does."
- Joanne Stoner, CEO, www.edressme.com
"5W Public Relations represents two of our brands and makes it look easy the way they effectively - and separately - generate results for each. Our 5W teams have amply proven their creativity and diligence, and have secured an enormous amount of meaningful press, all of which has been spot-on. We are so pleased with our partnership with 5W. This is a firm that gets results and delivers what they promise … and more."
- Meagan Bradley, Marketing Director, KRUPS
"5W is relentless in their commitment to our brand. They are proactive, creative, driven and constantly finding suitable venues for our products."
- Freddie Stollmack, CEO, Weatherproof Clothing Company
“5W Public Relations have played an integral role in helping to enhance the brand image of Surefit. We have seen awareness rise, website traffic hit record paces and sales, and other benefits as a result of the strategic and aggressive PR campaign. I continue to recommend the PR agency to my peers, and am proud to call 5W our PR firm of record.”
- Hugh Rovit, Surefit