Overview
5W was tasked with creating media momentum leading up to the opening of Salon du Chocolat New York, a global culinary event that hadn't graced the Big Apple in over ten years.
Strategy
To drive widespread consumer awareness, support ticket sales, and spread key on-brand messaging, 5W developed a strategic two-phase approach: Target local and national media to boost excitement among consumers while also positioning the Salon as an unmissable event.
Results
5W created media-worthy buzz that led to a sold-out event with over 9,800 pre-event ticket registrations and 12,000 attendees. In addition to an 8,000% increase in website traffic for the Salon, 5W placed 129 promotional pieces across local and national outlets as well as over 85 pieces of organic influencer content.
