Technology PR Firm

EXPERTS IN Ad Tech & Big Data PR

CREATING DIFFERENCE IN AN INCREASINGLY CROWDED MARKET

Online advertising revenue in the U.S. grew to $52.8 billion in 2015 and shows no signs of slowing down anytime soon, according to a recent study by Strategy Analytics. With the ecosystem growing daily, ad-tech is a major industry within the greater world of technology and an area that that 5W's technology team lives and breathes. As this market becomes more and more saturated, it becomes increasingly important for companies in this space to educate the media and deliver their point of difference in a manner that is creative, compelling and cohesive.

LEVERAGING YOUR DATA TO DRIVE YOUR MESSAGING

Likewise, the desire by brands to understand the 'who, how, when and why' of customer attributes has led to explosive demand for big data companies. And at 5W, strategic PR campaigns for big data companies has been in our DNA for nearly a decade.

Having worked with companies ranging from mobile monetization platforms, CRM and SaaS platforms, to marketing and advertising agencies, 5W understands what it takes to make your company's message stand out from the competition. We combine a deep understanding of the industry with an agility that allows us to get our clients out ahead of the next big thing, be that data management, content strategies, or performance marketing.

CONNECTING YOU WITH AUDIENCES THAT MATTER

From digital ad distribution platforms to international marketing networks, our team works with clients to create strategic overall media relations strategies and positioning. Our tactics focus on crafting unique messaging and stories to help our clients connect with key decision makers, including CMOs, investors, and potential brand partners, as well as breakout in an already extremely cluttered marketplace.

5W's vast experience and roster of clients in this space includes Zeta Interactive, Forensiq, SQ1, Liquid Wireless (a Publisher's Clearing House company), StatSocial, Peek You, DX Agency and BrandFire, to name a few. Regardless of their size, 5W's technology practice continuously places clients into the top-tier news stories that matter most for their continued growth and success.

adTech PR Agency Client Testimonials:

"From strategy to implementation, forward thinking marketing skills to utilizing PR to grow our business, 5WPR has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us."

- David Steinberg, CEO, Zeta Interactive



"5W has done a superb job of getting us placements in a wide range of high profile media. We know that our partnership with the firm has helped our business and our brand gain enormous value. Our 5W team is dedicated to our success and that's the bottom line."

- David Sendroff, CEO, Forensiq



"Since we've started working with 5W, they have been an extremely important asset to our team and we consider them a natural extension of our agency. Their team has a real unique pulse on the digital advertising landscape and has helped us elevate our overall brand, along with remain top of mind compared to our competitors. From countless speaking opportunities and award submissions to profiles on the agency's culture and growth, 5W gets it done and always delivers."

- Judge Graham, Sq1, President

CASE STUDIES

  • Zeta Global
    Zeta Global is one of the world's largest big data and Customer ...
  • Sq1
    Sq1, a full-service digital marketing agency rooted in conversion ...
  • Forensiq
    When New York-based ad fraud detection company Forensiq was ...
  • DXagency
    DXagency, a full-service marketing agency, came to 5W in mid-2014 to ...