While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its success to an aggressive public relations campaign that has made drinking Coke akin to apple pie, baseball and other American “brands.” There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Branding and PR concepts

Another aspect of branding and PR is linked to develop a customer’s interest in product advertising. This goal drives both the act of promoting a “brand” with such things as a public relations “press release.” The art of both of these methods is linked to the overall business view of doing everything possible to sell something.

At the same time, the professionals engaged in both PR and branding use various methods to also attract media interest in a product or service so as to develop positive expectations in the mind of the public. In turn, this method and skill of creating and maintaining brand loyalty with PR methods is “a perfect marketing storm,” states a longtime public relations expert commenting online. The expert went on to explain how careful PR management seeks to support a brands identity in the hearts and minds of consumers.

Public relations efforts aimed at branding

Because brand awareness is all about a consumer’s interest in recognizing a product thanks to good PR, there are many companies that have a staff composed of both public relations and branding professionals who work in concert to promote a client’s business or other offering. In turn, a good product PR campaign is all about top-of-mind awareness, or brand awareness, say experts. For instance, when a customer’s are asked to identify a product, the success of a good PR campaign is largely judged on a brand’s familiarity.

Overall, there are many parallels in the world of branding and public relations; while experts think both work together like hand in glove.