Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible. With greater speed and fewer words, one might assume that social media frees up time. It does in some ways, but puts an onus on everyone to learn new languages as well as effective usage.
One place where effective usage matters is advertising. People can go from social media platforms to websites to sign up for newsletters from their favorite brands.

Customers get impressions of those brands from what they post on social media. Therefore, it’s important that they maintain a consistent brand message. While shopping, customer’s purchasing decisions and even their searches can be used to individualize the types of advertising they see. It can be tailored to them while enforcing the same brand message established using the language of social media. The advantage in learning these things is brand recognition, automatic purchases, and customer retention.

Another thing that has changed is that companies can communicate with each other, and even with customers, without anyone commuting. An office isn’t even a requirement. They can have business meetings over Skype or other video conference servicing. This saves money on plane fare and or gas and allows collaboration that would have been impossible before.
Companies can talk to customers using the same method rather than having them call a telephone line or come to a physical location. It makes communication easier for everyone and allows problems to be dealt with quicker. Convenience like that keeps customers coming back, telling them that they can trust a company they’ve done business with.

The different types of social media can be effective tools for companies looking to grow or maintain their businesses. There is a bit of a learning curve for getting onto a new platform, but none of them are overly complicated. Besides, the returns are worth the time put into learning and using them.

A few hours on social media generating likes, gaining followers, having people share content, and getting people to sign up for newsletters can bring huge returns. They can be tracked by how many times those things are done or of course how many new sales are generated. The important thing is to keep the brand message consistent. If the message is always consistent, it will stick in a customer’s mind more easily.

A few hours on video conference collaborating with employees and or consultants can save a lot in money, time sending emails back and forth, and frustration. Doing the same with customers can promise keeping the ones social media has gained. It might even increase recommendations.

In a lot of ways, social media has made word of mouth advertising far more effective and far-reaching. It is on companies to utilize the tool to their advantage by making sure their brand message is being communicated. Once the message is put out and duplicated on multiple platforms, customers share it amongst countless potential customers.