The inaugural Beauty New York transformed Lower Manhattan’s Oculus into a space for creativity and connection. Organized by the Cosmoprof North America team, the October 17-18 event brought together brands, founders, and trendsetters for two days of discussion, discovery, and product innovation. Blending professional expertise with consumer engagement, the debut signaled how beauty events are evolving to meet shifting expectations. 

Agency clients Catrice Cosmetics and essence Makeup joined a curated roster including Tir Tir, Dr. Dennis Gross, Medik8, Dossier, Macy’s Beauty, Lola from Rio, and No.7. Attendees, from Gen Alpha to Millennials, sampled products and engaged with brands directly. Panels and masterclasses led by Scott Barnes, Andrew Fitzsimons, and Carrie Gross examined how creativity, science, and storytelling continue to shape the beauty landscape. 

Public relations plays a vital role in communicating sustainability initiatives within supplement manufacturing. As consumers increasingly prioritize environmental responsibility, supplement brands must effectively showcase their eco-friendly practices to build trust and differentiate themselves in the marketplace. According to a 2023 Natural Products Industry Report, 73% of supplement consumers consider environmental impact when making purchasing decisions. This comprehensive guide examines proven PR strategies for highlighting sustainability efforts, from transparent sourcing practices to innovative packaging solutions and strategic partnerships that amplify environmental messaging.

Supplement manufacturers can build credibility through clear communication about their ingredient sourcing practices. According to research from the Natural Marketing Institute, 89% of consumers want companies to be more transparent about their supply chains and manufacturing processes.

The 2025 HLTH USA Conference gathered the most forward-thinking minds in healthcare to discuss how innovation, empathy, and personalization are reshaping wellness. This year’s event highlighted how technology and patient advocacy are converging to help people not only live longer but live better. The overarching theme was clear: the future of health not only depends on affordability and accessibility, but also on the adoption of new technologies, urging payers and providers to detect, diagnose, and treat more personally.
 
Companies such as Prenuvo, MIDI Health, and Parsley Health are redefining preventive care. Their work highlights a shift toward early detection and root-cause medicine, an approach that prioritizes proactive health management over reactive treatment. As Max Marchione, co-founder and CEO of SuperPower said – Longevity is just health done right.  

Longevity and health-span took center stage, with conversations surrounding GLP-1 medications, menopause care, and wearable technology that tracks hormones, body temperature and much more, delivering sophisticated, real-time data to improve prevention and treatment journeys. Panelists urged the industry to view health through a more holistic lens by digging into an original cause of a symptom to connect a patient with personalized care options relative to their needs. It sounds obvious, yet many experts in the industry stated the current healthcare system jumps ahead too many steps generalizing care and at times loses focus on access and affordability in doing so.  

Creating a PR campaign focused on water park accessibility requires careful planning, authentic storytelling, and strong partnerships with advocacy organizations. Water parks that prioritize accessibility through strategic communications build trust with guests, attract positive media coverage, and position themselves as leaders in inclusive family entertainment. A well-executed PR strategy centered on accessibility features and inclusive experiences helps water parks reach new audiences while making a meaningful impact in their communities.

The first step in promoting water park accessibility through PR is conducting a thorough audit of your existing accessible features and services. According to the International Association of Amusement Parks and Attractions (IAAPA), key accessibility elements include wheelchair-accessible paths, transfer stations for attractions, sensory-friendly spaces, and specialized equipment like waterproof wheelchairs. Document these features in detail to create a comprehensive accessibility guide that will inform your PR messaging.

Public relations plays a vital role in making toy companies stand out at major industry events like Toy Fair. With thousands of exhibitors competing for attention from media and buyers, strategic PR can mean the difference between getting lost in the crowd and generating meaningful coverage and sales leads. The most successful companies start planning their PR campaigns months before the event, focusing on crafting compelling stories, preparing engaging presentations, and building relationships with key media contacts. This guide examines proven PR tactics for before, during, and after Toy Fair to help toy companies maximize their presence and achieve their business objectives.

Success at toy fairs requires extensive advance planning and preparation. Starting 4-6 months before the event gives PR teams adequate time to develop messaging, create press materials, and build media relationships.

Building influence in health technology requires more than just technical expertise or clinical knowledge. Industry leaders who shape conversations and drive innovation combine deep subject matter knowledge with strategic communication and relationship building. Recent data shows that 88% of business decision-makers believe thought leadership content improves their perception of organizations, while 47% say it directly led them to do business with a company. The healthcare technology sector particularly values authentic voices who can translate complex innovations into meaningful insights that advance patient care and system efficiency.

The health technology landscape continues to evolve rapidly with artificial intelligence, remote care solutions, and digital therapeutics reshaping traditional approaches. True thought leaders in this space don’t just track these changes – they actively shape the dialogue around how emerging technologies can solve healthcare’s biggest challenges. Research from Edelman shows that 65% of buyers say the pandemic has increased their consumption of thought leadership content, making it more important than ever to establish authoritative voices.

Social media plays a vital role in managing cybersecurity incidents and maintaining stakeholder trust during digital crises. When security breaches occur, organizations must respond quickly and effectively across social platforms to protect their reputation and keep stakeholders informed. According to recent studies, companies that respond to data breaches within the first 24 hours maintain significantly more public trust than those that delay their communications. This article provides a detailed guide for cybersecurity professionals and communications teams on creating real-time updates, managing public reactions, and monitoring sentiment during cybersecurity incidents on social media platforms.

A strong crisis response starts with the right team structure. Your crisis response team should include representatives from social media, public relations, legal, human resources, and executive leadership. Each team member needs clearly defined roles and responsibilities to ensure rapid, coordinated responses when incidents occur.