Jobs in Public Relations

There are plenty of potential opportunities in the public relations industry for a number of people, from professionals to recent graduates. Those that are looking to get a job in the industry should first learn about all the different types of jobs that are available to them before making a decision and pursuing a career.

This way they will be able to make a more strategic decision regarding their future.

There are plenty of potential opportunities in the public relations industry...

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What to Look for in a PR Firm?

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Unfortunately, not many businesses have the time to spend on such efforts, which is why they opt to work with PR firms instead, which will do the promotional work for the company.

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. However, it’s not always easy to choose the right PR company to work with, as many of them tend to offer a variety of different services to their clients. Fortunately, there is a set of requirements that most businesses should be looking to get when choosing an agency.

Companies have to work hard to generate any sort of media coverage, and...

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How to Create a Media Kit

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause.

Media kits are an excellent way to introduce the brand to people  who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

A media kit, also referred to as a press kit, is a pre-packaged set of...

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Pet PR: Pet Public Relations Campaign

With pets over the world, pet brands really have to work hard if they want to stand out from the crowd, as they have to compete with each other and the countless similar products from other brands.

That’s why their campaigns have to be developed with an authentic emotional connection that’s going to grab the target audience’s attention and break through the noise.

With pets over the world, pet brands really have to work hard if they want to...

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Public Relations Dashboards

Dashboards have come a long way over the span of more than two centuries.

They were first used on horse-drawn carriages to prevent mud and rocks from being tossed on passers-by and valuable until cars replaced carriages and dashboards moved inside to display instruments for drivers.

Dashboards have come a long way over the span of more than two centuries....

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Handling a PR Crisis Involving Executives

A couple of months ago, Nike faced a business crisis as the vice president of North America’s business department, Ann Hebert, had to resign from her position after a report surfaced that her son was running an entire resale operation involving Nike sneakers.

According to the report, Hebert’s 19-year-old son, Joe Hebert, was at one point selling more than $200,000 worth of Nike sneakers per month. Joe had been sharing photos next to piles of rare pairs of sneakers, and selling those sneakers at prices far higher than the retail ones.

A couple of months ago, Nike faced a business crisis as the vice president of...

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Using Digital PR for the game-changing boost companies need

It is essential for companies to be organized and to keep up with trends and issues in their field. Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend.

Many businesses or high-profile individuals do not have a lot of time researching trends and issues themselves. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. Using tools to connect with industry-specific experts, supporters, and potential clients and consumers allows brands to manage their time.

It is essential for companies to be organized and to keep up with trends and...

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Top Public Relations Podcasts for PR Proffesionals

Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description.

The news cycle is now moving faster than ever before, mostly thanks to various digital platforms. Aside from regular news stories, a great way for public relations professionals to keep up with the happenings around them is to listen to podcasts that are relevant to the job. With podcasts, there’s the benefit of hearing other industry professionals sum up events and tactics in podcasts – and here are some of the best of them.

Professionals striving for relevance in the world of public relations...

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