Why Outreach Strategy is Important for B2B
The quote “Life will never be the same…” by children’s author, Nancy Tillman pretty much sums up today’s marketing environment since the pandemic. It also strongly suggests that customer outreach ...
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Marketing to Gen-N
There have been countless articles written about how to market to boomers, millennials, Gen X, Y, and Z but Gen-N? That’s the label coined recently by Brian Solis of CMO ...
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Social Media Trend Forecast
Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end. However, predicting what lies ahead next year in social media ...
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Lead Magnets Still Work
Craftsmen with weak magnets know that to remagnetize them, they need to connect them to a strong magnet. Marketers who flocked to content upgrades soon discovered that it turned off ...
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Pet PR: Pet Public Relations Campaign
With pets over the world, pet brands really have to work hard if they want to stand out from the crowd, as they have to compete with each other and ...
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“When Push Comes to Shove”
Variations of this old saying have been used for more than two centuries by writers and speakers and more recently by musicians like Van Halen, the Grateful Dead, Aerosmith, and ...
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Improving the Workplace with Remote Communication
There has never been a more popular time for remote communications, especially for businesses. Throughout the worldwide pandemic, plenty of employees around the world have had to work from their ...
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Creative Ways to Pitch Media During a Pandemic
Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. This time used to be reserved for stories around ...