Handling a PR Crisis Involving Executives
A couple of months ago, Nike faced a business crisis as the vice president of North America’s business department, Ann Hebert, had to resign from her position after a report ...
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Using Digital PR for the game-changing boost companies need
It is essential for companies to be organized and to keep up with trends and issues in their field. Using digital PR tools is a great way to ensure that ...
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Top Public Relations Podcasts for a PR Pro
Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in ...
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Connecting To Younger Audiences
Every few years, there is a new generation that comes of age with a similar belief to the one that came before – that no one is able to understand ...
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B2B Social Media is Just the Start
Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to ...
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Dashboards Drive Success
Dashboards have come a long way over the span of more than two centuries. They were first used on horse-drawn carriages to prevent mud and rocks from being tossed on ...
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Smart PR Lessons From Royals
At the beginning of March, the world got to see an exclusive conversation between Oprah Winfrey, Prince Harry, and Meghan Markle – an interview that quickly saturated conversations across all ...
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Why Outreach Strategy is Important for B2B
The quote “Life will never be the same…” by children’s author, Nancy Tillman pretty much sums up today’s marketing environment since the pandemic. It also strongly suggests that customer outreach ...