Importance of a PR Degree and How to Use a Public Relations Degree
In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked ...
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Knowledge is Power: How This Task Force Will Improve Public Relations
Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. ...
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Top 4 Takeaways from the American Spa CBD Summit
Alise Edgcomb, Vice President 5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on ...
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Can You Measure PR?
The answer is an unsatisfying one: probably. As a PR expert, you’re likely investing considerable time, and money, into your PR campaigns. Nonetheless, you’re likely feeling around in the dark when it ...
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Marketing Tactics for the Cannabis Industry
As more and more states — and the country as a whole — move closer to the legalization of cannabis products, a whole new opportunity begins to emerge for brands ...
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Why To Embrace Online Reviews
The e-commerce landscape is a world of constant change and evolution. One of the most significant changes in recent years has been the proliferation of online reviews. Indeed, reviews have ...
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Why Conversion Rate Optimization Is a Must for Any Digital Marketing Strategy
The vast world of digital marketing can be overwhelming. In today’s age of information and immediately-accessible data, it can be difficult to identify the best metrics to track and the ...
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Social Media Marketing Strategies for Growth
One challenge every e-commerce business owner faces is how to increase online sales. Knowing where to start, and how to stand out from countless other e-commerce brands online, can be ...