How to Create the Leading Pet Brand?

With pets over the world, pet brands really have to work hard if they want to stand out from the crowd, as they have to compete with each other and the countless similar products from other brands.

That’s why pet PR campaigns have to be developed with an authentic emotional connection that’s going to grab the target audience’s attention and break through the noise.

With pets over the world, pet brands really have to work hard if they want to...

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Five Star Start for 2022: 5WPR Earns Stellar Client Reviews on Clutch

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Here at 5WPR, we specialize in creating cutting-edge programs that engage with businesses, issues, and ideas. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

We help our clients through carefully crafted solutions. Throughout the years, we’ve allowed their brands to prepare for the biggest influences in the market, understanding current consumer reasoning, and staying up to date with all other factors that may play crucial roles.

Understanding how the markets — whether it's B2B or B2C — work is a...

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Brands in the Metaverse
Brands in the Metaverse

Brands in the Metaverse

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry.

Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP. This resource gives WPP’s clients suggestions for ways to develop immersive VR experiences in the Metaverse.

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have...

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How to Create a Media Kit

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause.

Media kits are an excellent way to introduce the brand to people  who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

A media kit, also referred to as a press kit, is a pre-packaged set of...

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Top Public Relations Podcasts for PR Professionals

Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description.

The news cycle is now moving faster than ever before, mostly thanks to various digital platforms. Aside from regular news stories, a great way for public relations professionals to keep up with the happenings around them is to listen to podcasts that are relevant to the job. With podcasts, there’s the benefit of hearing other industry professionals sum up events and tactics in podcasts – and here are some of the best of them.

Professionals striving for relevance in the world of public relations...

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Jobs in Public Relations

There are plenty of potential opportunities in the public relations industry for a number of people, from professionals to recent graduates. Those that are looking to get a job in the industry should first learn about all the different types of jobs that are available to them before making a decision and pursuing a career.

This way they will be able to make a more strategic decision regarding their future.

There are plenty of potential opportunities in the public relations industry...

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What to Look for in a PR Firm?

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Unfortunately, not many businesses have the time to spend on such efforts, which is why they opt to work with PR firms instead, which will do the promotional work for the company.

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. However, it’s not always easy to choose the right PR company to work with, as many of them tend to offer a variety of different services to their clients. Fortunately, there is a set of requirements that most businesses should be looking to get when choosing an agency.

Companies have to work hard to generate any sort of media coverage, and...

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Public Relations Dashboards

Dashboards have come a long way over the span of more than two centuries.

They were first used on horse-drawn carriages to prevent mud and rocks from being tossed on passers-by and valuable until cars replaced carriages and dashboards moved inside to display instruments for drivers.

Dashboards have come a long way over the span of more than two centuries....

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